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Wig Glue Kit

Fail

The top 5 brands take 100% of clicks, so Wig Glue Kit is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$113K/yr129K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
73%top-5 click share · 3 brands · 5 sellers

Flapen Score

Wig Glue Kit against its category

The dotted line is the Beauty & Personal Care average. Past it, Wig Glue Kit is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wig Glue Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Wig Glue Kit 129K times last year and spent an estimated $113K. All 3 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
6.2%
Market size, estimated
$113Ka year
Peak month
February1.8× the quietest month
Top search term
wig glue kit67K searches a year

02 · Price

A sale here is worth $14.05.

Listings sell for $14.05 on average, from $8.22 to $27.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $14.05 that is $11K to $14K a year per listing.

Average price
$14.05under the $15 to $100 sweet spot
Price range
$8.22–$27.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Adhesives. It carries 3,052 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Adhesives
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,052per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Wig Glue Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 238%
  • Brand 32%

Demand

Wig Glue Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Wig Glue Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig glue kit67K/yr
  • lace glue kit44K/yr
  • wig glue set5K/yr
  • wig glue and remover4K/yr
  • lace front glue kit5K/yr
  • lace wig glue kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Wig Glue Kit

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Adhesion/Stickiness”
34%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Glue does not hold at all”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wig Glue Kit questions

Answered from the same tracked data.