Wig Glue
MaybeShoppers spend an estimated $3.0M a year here. But demand is soft, at -11.3% this quarter, so Wig Glue is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $3.0M/yr2.2M searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 72%top-5 click share · 9 brands · 17 sellers
Flapen Score
Wig Glue against its category
The dotted line is the Beauty & Personal Care average. Past it, Wig Glue is stronger. Inside it, weaker.
Market
The Wig Glue market on Amazon at a glance
Shoppers on Amazon United States searched for Wig Glue 2.2M times last year and spent an estimated $3.0M. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $3.0Ma year
- Peak month
- October1.3× the quietest month
- Top search term
- wig glue725K searches a year
02 · Price
A sale here is worth $15.69.
Listings sell for $15.69 on average, from $5.18 to $34.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $15.69 that is $196K to $235K a year per listing.
- Average price
- $15.69inside the $15 to $100 sweet spot
- Price range
- $5.18–$34.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $196K–$235K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Adhesives. It carries 5,629 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Adhesives
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 5,629per listing
- Listings tracked
- 16
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Wig Glue products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
17
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
6%
- Brand 147%
- Brand 225%
- Brand 311%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Wig Glue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wig Glue search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wig glue725K/yr
- lace glue701K/yr
- dola hair lace glue141K/yr
- wig glue for front lace wig116K/yr
- lace glue for wigs98K/yr
- ghost bond hair glue59K/yr
- lace front glue49K/yr
- ebin lace glue55K/yr
- lace wig glue39K/yr
- dola27K/yr
Reviews and returns
What reviews say buyers love and hate about Wig Glue
We read the reviews and the return reasons for every product selling here.
“Glue does not hold at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wig Glue questions
Answered from the same tracked data.









