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Wig Glue

Maybe

Shoppers spend an estimated $3.0M a year here. But demand is soft, at -11.3% this quarter, so Wig Glue is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$3.0M/yr2.2M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 17 sellers

Flapen Score

Wig Glue against its category

The dotted line is the Beauty & Personal Care average. Past it, Wig Glue is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wig Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Wig Glue 2.2M times last year and spent an estimated $3.0M. The top 5 brands take 91% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
8.6%
Market size, estimated
$3.0Ma year
Peak month
October1.3× the quietest month
Top search term
wig glue725K searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $5.18 to $34.99. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $15.69 that is $196K to $235K a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$5.18–$34.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
12,500–15,000
Revenue per listing a year
$196K–$235K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Adhesives. It carries 5,629 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Adhesives
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,629per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wig Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

17

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Brand 147%
  • Brand 225%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Wig Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wig Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig glue725K/yr
  • lace glue701K/yr
  • dola hair lace glue141K/yr
  • wig glue for front lace wig116K/yr
  • lace glue for wigs98K/yr
  • ghost bond hair glue59K/yr
  • lace front glue49K/yr
  • ebin lace glue55K/yr
  • lace wig glue39K/yr
  • dola27K/yr

Reviews and returns

What reviews say buyers love and hate about Wig Glue

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Glue does not hold at all”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wig Glue questions

Answered from the same tracked data.