Wig Cap

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.3M

Growth, 90 days vs prior 90

-13.1%

Conversion, latest week

11.7%

Market size, estimated

$2.4Ma year

Peak month

October2.7× the quietest month

Top search term

wig cap1.3M searches a year

Listings sell for $8.95 on average, from $4.02 to $29.13. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $8.95 that is $112K to $134K a year per listing.

Average price

$8.95under the $15 to $100 sweet spot

Price range

$4.02–$29.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

$112K–$134K

Returns

2.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Wig Caps. It carries 7,157 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Wig Caps

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

7,157per listing

Listings tracked

23

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months