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Wig Brush

Maybe

An estimated 0.9% of orders come back. But prices span $3.81–$16.43, mostly outside the sweet spot, so Wig Brush is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$242K/yr285K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
43%top-5 click share · 27 brands · 79 sellers

Flapen Score

Wig Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Wig Brush is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wig Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Wig Brush 285K times last year and spent an estimated $242K. The top 5 brands take 57% of clicks. Demand peaks in May–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
9.9%
Market size, estimated
$242Ka year
Peak month
May2.1× the quietest month
Top search term
wig brush155K searches a year

02 · Price

A sale here is worth $8.53.

Listings sell for $8.53 on average, from $3.81 to $16.43. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $8.53 that is $4K to $6K a year per listing.

Average price
$8.53under the $15 to $100 sweet spot
Price range
$3.81–$16.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #586 within Hair Brushes. It carries 10,870 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#586in Hair Brushes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
10,870per listing
Listings tracked
39

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wig Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

79

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

43%

Top 20: 84%

Open market

38%

  • Brand 116%
  • Brand 215%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Wig Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Wig Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wig brush155K/yr
  • wig brushes for synthetic hair46K/yr
  • wig brush for human hair33K/yr
  • wig brush for synthetic wigs11K/yr
  • weave brush11K/yr
  • synthetic wig brush11K/yr
  • wig brushes6K/yr
  • wig hair brush4K/yr
  • wig brush for synthetic hair3K/yr
  • brush for wigs3K/yr

Reviews and returns

What reviews say buyers love and hate about Wig Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brush Quality”
13%of negative reviews mention “Durability”
0.9%of orders come back
“Breaks Easily”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wig Brush questions

Answered from the same tracked data.