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Wide Tooth Comb

Wide Tooth Comb shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48

Market size 85Growth 24Conversion 86Competition 61Returns 95Price range 0Avg price 19Brand share 74Review moat 25Quality gap 27
This niche Category average · 10,978 niches

Is Wide Tooth Comb profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wide Tooth Comb is a $1.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 56/100.

Wide Tooth Comb: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.5% over the last 90 days and 9.7% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr250K
Search volume / yr-1.5%2.1M
Conversion rate9.7%
Avg price$6.86

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers24 · 42
Top-5 product click share48%
Open market39%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement85%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews4,619

Top Wide Tooth Comb products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

$0$72K$144K$215K$287K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

42

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

48%

Top 20: 93%

Open market

35%

  • Paul Mitchell33%
  • Fgail9%
  • GAONSWOE7%
  • Kitsch7%
  • HYOUJIN5%
  • SALON SILK4%

Wide Tooth Comb demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR9.7%Products27Brands24Top 5 Brands61%OOS Rate0.0%Rating4.6★Reviews4,619Avg BSR#87
50K30KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Top Wide Tooth Comb search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wide tooth comb1.1M/yr
  • wide tooth comb for curls237K/yr
  • detangling comb125K/yr
  • comb for curly hair100K/yr
  • wide tooth comb for wet hair53K/yr
  • curly hair comb83K/yr
  • detangler comb71K/yr
  • wide tooth comb for curly hair66K/yr
  • wide comb55K/yr
  • large tooth comb35K/yr

What reviews say buyers love and hate about Wide Tooth Comb

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Quality-Overall16%

Solid quality for the price

Value For Money12%

Great deal

Suitability Curly Hair8%

Easy for curly hair

Durability7%

Wont break

Size-Overall7%

fit well in your hand

What buyers complain about

66% of reviews
Size-Overall23%

Extremely small

Durability12%

Broke Right Away

Quality-Overall7%

Not quality

Material Quality5%

The material feels more substantial

Suitability Short Hair4%

It doesn't go through hair very easily

Wide Tooth Comb return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
56%
2Advertised Vs Actual Product
8%
3Quality-Overall
4%
4Material Quality
4%
5Suitability Short Hair
4%

Common Wide Tooth Comb questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wide Tooth Comb 56/100 on Amazon United States — Worth a look. The niche generates $1.4M/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -1.5% over the last 90 days.
Search demand for Wide Tooth Comb on Amazon United States is steady year-round — the busiest month runs 1.1× the quietest.