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Wide Flat Iron Hair Straightener

Fail

Demand is soft, at -4.4% this quarter, so Wide Flat Iron Hair Straightener is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$103K/yr44K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
69%top-5 click share · 12 brands · 29 sellers

Flapen Score

Wide Flat Iron Hair Straightener against its category

The dotted line is the Beauty & Personal Care average. Past it, Wide Flat Iron Hair Straightener is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wide Flat Iron Hair Straightener market on Amazon at a glance

Shoppers on Amazon United States searched for Wide Flat Iron Hair Straightener 44K times last year and spent an estimated $103K. The top 5 brands take 84% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
3.8%
Market size, estimated
$103Ka year
Top search term
wide flat iron hair straightener10K searches a year

02 · Price

A sale here is worth $60.83.

Listings sell for $60.83 on average, from $18.09 to $175.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $60.83 that is $0 to $6K a year per listing.

Average price
$60.83inside the $15 to $100 sweet spot
Price range
$18.09–$175.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #95 within Irons. It carries 3,899 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#95in Irons
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,899per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Wide Flat Iron Hair Straightener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

29

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Brand 139%
  • Brand 220%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Search terms

Top Wide Flat Iron Hair Straightener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wide flat iron hair straightener10K/yr
  • 2 inch flat iron hair straightener7K/yr
  • wide straightener flat iron6K/yr
  • 2 flat iron4K/yr
  • 2 in flat iron3K/yr
  • babyliss flat iron 2 inch3K/yr
  • wide plate hair straightener4K/yr
  • babyliss pro 2 inch flat iron4K/yr
  • babyliss 2 inch flat iron4K/yr

Reviews and returns

What reviews say buyers love and hate about Wide Flat Iron Hair Straightener

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Suitability Straight Hair”
14%of negative reviews mention “Heating”
3.8%of orders come back
“Very Hot”
A buyer, on “Heating”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wide Flat Iron Hair Straightener questions

Answered from the same tracked data.