Is wicked nails profitable to sell on Amazon United States?

The niche generates $40K/yr across 33 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (37/100).

How competitive is the wicked nails niche?

8 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in wicked nails?

Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.2%.

What does it cost to enter the wicked nails niche?

Listings span $4.55–$18.99; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.

wicked nails

Skip it

Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Great228.3

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.86

avg listing price — sweet spot $15–$100

Price range

Okay$4.55–$18.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$40K

$40K/yr · 149K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-53.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, wicked nails is a $40K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

wicked nails market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $30K–$39K; units × avg price
Conversion rate: 2.7%
Avg BSR: #1,570
Page quality: 0%
Prime: 91%
Sponsored: 18%
Out of stock: 25.6%
Avg brand age: 26 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

imPRESS48%
KISS42%
Allvounail4%
CJDLTS2%
GUjianzhi1%
xo, Fetti1%
Open — no brand owns it (2 brands, 2%)

Demand

Weekly Amazon search volume, last 33 weeks — -53.9% search growth over the last 90 days.

Open Trend

Top wicked nails search terms

wicked nails63K/yr -57.7%1.7% conv.
wicked press on nails31K/yr -55.4%1.4% conv.
wicked nails press on13K/yr -50.6%2.3% conv.
kiss wicked nails6K/yr -22.3%0.9% conv.
wicked impress nails8K/yr -53.9%1.7% conv.
kiss wicked press on nails5K/yr -41.3%0.7% conv.
impress wicked nails6K/yr -63.4%1.6% conv.
wicked kiss nails4K/yr -38.3%1.9% conv.
glinda nails4K/yr -40.8%0.5% conv.
wicked press on nails for kids5K/yr -69.6%0.5% conv.

All search terms

Top wicked nails products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick

KISS$9.944.3★21 rev

Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$9.674.2★280 rev

Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$9.804.2★280 rev

Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$7.074.2★280 rev

WICKED X imPRESS Press On Nails Jolly Old Shiz Multicolor Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$8.714.4★236 rev

Newest

by launch date

KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick

KISS$9.9421 rev

12mo ago

Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$9.67280 rev

12mo ago

Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$9.80280 rev

12mo ago

Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File

imPRESS$7.07280 rev

12mo ago

KISS X WICKED: FOR GOOD Press On Nails Glow With Glinda Purple Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick

KISS$9.0121 rev

12mo ago

What buyers say about wicked nails

What buyers praise and complain about, mined from review topics.

What buyers love

Durability16%

“this brand stays on”

Color15%

“Long lasting color”

Brightness/Shine/Glow10%

“The cat eye has an amazing shimmer to it”

Design-Overall9%

“The design is cute”

Adhesion/Stickiness7%

“Kiss's jelly tab adhesives are the best”

Quality-Overall7%

“Great nails”

Ease Of Use7%

“great for beginners”

Size-Overall4%

“they fit well”

Ease Of Application3%

“Easy to apply”

Value For Money3%

“They were cheap enough though so Im not mad”

What buyers complain about

Durability26%

“broke within 3 days”

Adhesion/Stickiness12%

“The adhesive was very poor compared to other designs”

Quality-Overall10%

“very cheaply made”

Advertised Vs Actual Product7%

“Some of the nails look nothing like the pictures do”

Size-Overall6%

“some decals run big”

Strength4%

“Fragile”

Color3%

“the color has almost chipped off every nail”

Design-Overall3%

“Cheap designs”

Thickness2%

“Thicker nail”

Stitch/Finish/Polish2%

“the polish already chipped”

Top return reasons

Adhesion/Stickiness26%

Size-Overall25%

Advertised Vs Actual Product14%

Color12%

Shape/Style4%

Quality-Overall3%

Durability2%

Functionality-Overall2%

Value For Money2%

Defective Material/Parts2%

Common questions

Is wicked nails profitable to sell on Amazon United States?: The niche generates $40K/yr across 33 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (37/100).
How competitive is the wicked nails niche?: 8 brands and 23 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in wicked nails?: Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.2%.
What does it cost to enter the wicked nails niche?: Listings span $4.55–$18.99; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.

wicked nails

wicked nails market data

Competition & brand share

Demand

Top wicked nails search terms

Top wicked nails products on Amazon

Top sellers

Newest

Trending

What buyers say about wicked nails

What buyers love

What buyers complain about

Top return reasons

Common questions

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