Wicked Nails
FailDemand is soft, at -53.9% this quarter, so Wicked Nails is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $40K/yr149K searches / yr
- 90-day growth
- -53.9%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 23 sellers
Flapen Score
Wicked Nails against its category
The dotted line is the Beauty & Personal Care average. Past it, Wicked Nails is stronger. Inside it, weaker.
Market
The Wicked Nails market on Amazon at a glance
Shoppers on Amazon United States searched for Wicked Nails 149K times last year and spent an estimated $40K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -53.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $40Ka year
- Top search term
- wicked nails63K searches a year
02 · Price
A sale here is worth $9.86.
Listings sell for $9.86 on average, from $4.55 to $18.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $9.86 that is $0 to $986 a year per listing.
- Average price
- $9.86under the $15 to $100 sweet spot
- Price range
- $4.55–$18.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$986
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #1,570 within False Nails & Accessories. It carries 228 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 91%
- Out of stock, average day
- 25.6%
- Average rank
- #1,570in False Nails & Accessories
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 228per listing
- Listings tracked
- 33
04 · Newcomers
3 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Wicked Nails products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
2%
- Brand 148%
- Brand 242%
- Brand 34%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (2 brands, 2%)
Demand
Wicked Nails search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 29.8× · 8 of 12 months tracked
Search terms
Top Wicked Nails search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wicked nails63K/yr
- wicked press on nails31K/yr
- wicked nails press on13K/yr
- kiss wicked nails6K/yr
- wicked impress nails8K/yr
- kiss wicked press on nails5K/yr
- impress wicked nails6K/yr
- wicked kiss nails4K/yr
- glinda nails4K/yr
- wicked press on nails for kids5K/yr
Reviews and returns
What reviews say buyers love and hate about Wicked Nails
We read the reviews and the return reasons for every product selling here.
“broke within 3 days”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked Nails questions
Answered from the same tracked data.









