Wicked Nails
soft demand (-53.9% this quarter) — Wicked Nails doesn't clear our bar today.
Flapen Score
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Is Wicked Nails profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wicked Nails is a $40K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Wicked Nails: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -53.9% over the last 90 days and 2.7% of searches end in a purchase.
$40K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Wicked Nails products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $9.94
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $9.67
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $9.80
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $7.07
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
WICKED X imPRESS Press On Nails Jolly Old Shiz Multicolor Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $8.71
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 1y ago
Trending
90-day click momentumImpress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $9.80
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
KISS X WICKED: FOR GOOD Press On Nails Almond My Future Is Unlimited Green Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $10.77
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
KISS X WICKED: FOR GOOD Press On Nails Good News Glinda Pink Medium Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $8.83
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
KISS X WICKED: FOR GOOD Press On Nails Own Your Power Black Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $7.98
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
KISS X WICKED: FOR GOOD Press On Nails Almond I Feel Wicked Green Long Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $9.76
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
Newest
by launch dateKISS X WICKED: FOR GOOD Press On Nails Almond Find Your Courage Purple Medium Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $9.94
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
Impress X WICKED: FOR GOOD Press On Nails Unleash Your Magic Green Medium Coffin New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $9.67
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
Impress X WICKED: FOR GOOD Press On Nails Shouldnt This Be Pinker? Pink Short Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $9.80
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
Impress X WICKED: FOR GOOD Press On Nails Wickedly Brave Blue Medium Oval New Improved Adhesive Up To 10 Day Hold Includes 30 Fake Nails 1 Prep Pad 1 Manicure Stick 1 Mini File
- Price
- $7.07
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 12mo ago
KISS X WICKED: FOR GOOD Press On Nails Glow With Glinda Purple Short Oval Waterproof Chip Proof Smudge Proof 28 Fake Nails Pink Gel Nail Glue (2g) Mini Nail File & Manicure Stick
- Price
- $9.01
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
2%
- imPRESS48%
- KISS42%
- Allvounail4%
- CJDLTS2%
- GUjianzhi1%
- xo, Fetti1%
- Open — no brand owns it (2 brands, 2%)
Wicked Nails demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Wicked Nails search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wicked nails63K/yr
- wicked press on nails31K/yr
- wicked nails press on13K/yr
- kiss wicked nails6K/yr
- wicked impress nails8K/yr
- kiss wicked press on nails5K/yr
- impress wicked nails6K/yr
- wicked kiss nails4K/yr
- glinda nails4K/yr
- wicked press on nails for kids5K/yr
What reviews say buyers love and hate about Wicked Nails
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“this brand stays on”
“Long lasting color”
“The cat eye has an amazing shimmer to it”
“The design is cute”
“Kiss's jelly tab adhesives are the best”
What buyers complain about
76% of reviews“broke within 3 days”
“The adhesive was very poor compared to other designs”
“very cheaply made”
“Some of the nails look nothing like the pictures do”
“some decals run big”
Wicked Nails return rate & reasons
Why buyers send it back, as a share of all return requests.
2.2%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wicked Nails questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
