Wicked Makeup Bag
FailDemand is soft, at -48.4% this quarter, so Wicked Makeup Bag is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $72K/yr68K searches / yr
- 90-day growth
- -48.4%search demand this quarter
- Competition
- 39%top-5 click share · 14 brands · 21 sellers
Flapen Score
Wicked Makeup Bag against its category
The dotted line is the Beauty & Personal Care average. Past it, Wicked Makeup Bag is stronger. Inside it, weaker.
Market
The Wicked Makeup Bag market on Amazon at a glance
Shoppers on Amazon United States searched for Wicked Makeup Bag 68K times last year and spent an estimated $72K. The top 5 brands take 81% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -48.4%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $72Ka year
- Top search term
- wicked makeup bag30K searches a year
02 · Price
A sale here is worth $20.67.
Listings sell for $20.67 on average, from $9.83 to $46.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.67 that is $0 to $2K a year per listing.
- Average price
- $20.67inside the $15 to $100 sweet spot
- Price range
- $9.83–$46.60
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #2,417 within Bags & Cases. It carries 320 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #2,417in Bags & Cases
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 320per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Wicked Makeup Bag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Caboodles Wicked Limited Edition Collection
- Price
- $11.65
- Rating
- 4.6/5
- Reviews
- 239
- Age
- 1y ago

Caboodles For Good Cosmic Compact Care Pack and Lil Bit Bundle Wicked: For Good Limited Edition Lavender and Teal Travel Organizers For Makeup Snap-Tight Latch Compact Size
- Price
- $19.78
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 9mo ago

Caboodles On-The-Go Girl Makeup Box Wicked: For Good Elphaba Essence Limited Edition Hard Plastic Makeup Organizer Box Built-In Mirror Secure Latch Includes a Wicked-Themed Sticker Sheet
- Price
- $29.19
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 1y ago

Wicked 3-Piece Toiletry Set with Clear Cosmetic Bag Storage Gift Set
- Price
- $25.81
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

Wicked Elphaba Double Zip Organizer - Toiletry Bag - Makeup Bag - Travel Makeup Bag - Makeup Organizer - Gifts for her - Conair
- Price
- $16.43
- Rating
- 4.8/5
- Reviews
- 714
- Age
- 1y ago
Trending
estimated 90-day click momentum
AI ACCESSORY INNOVATIONS Wicked 5 Piece Backpack Set Galinda & Elphaba Flip Sequin Girls School Bag with Front Zip Pocket 2 Side Mesh Pockets Pink & Green
- Price
- $42.32
- Rating
- 4.5/5
- Reviews
- 2,843
- Age
- 1y ago

Stuffygreenus 16 Pcs Musical Witch Cosmetic Bags Bulk for Women Wicked Birthday Party Favor Makeup Bags Pink and Green Witch Princess Gifts Travel Zipper Pouches for Girl Evil Fan Lovers Party Decor
- Price
- $19.29
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 5mo ago

CLHHM Witch Makeup Bag Pink Green Magical Cosmetic Pouch 17x11in
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 8mo ago

Caboodles Wicked Limited Edition Collection
- Price
- $17.54
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 1y ago

AI ACCESSORY INNOVATIONS Wicked Elphaba & Glinda Mini Cosplay PU Backpack Purse Shoulder Bag with Epoxy Filled Metal W Charm 10.5 Inch Faux Leather
- Price
- $40.46
- Rating
- 4.7/5
- Reviews
- 477
- Age
- 1y ago
Newest
by launch date
Stuffygreenus 16 Pcs Musical Witch Cosmetic Bags Bulk for Women Wicked Birthday Party Favor Makeup Bags Pink and Green Witch Princess Gifts Travel Zipper Pouches for Girl Evil Fan Lovers Party Decor
- Price
- $19.29
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 5mo ago

CLHHM Witch Makeup Bag Pink Green Magical Cosmetic Pouch 17x11in
- Price
- $9.83
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 8mo ago

UpfurMach Musical witch design makeup bag with fun graphics - travel makeup bag for women and girls evil music style makeup bag with zipper
- Price
- $12.74
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 8mo ago

Wicked 3-Piece Toiletry Set with Clear Cosmetic Bag Storage Gift Set
- Price
- $25.81
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago

UpfurMach Whimsical Witch-Inspired Black Cosmetic Bag with Playful Pink and Green Design Womens cosmetic bag with zipper-Perfect for Fans of the Musical and Theatrical Fashion
- Price
- $9.98
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
21
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 85%
Open market
14%
- Caboodles54%
- AI ACCESSORY INNOVATIONS9%
- UpfurMach7%
- Bioworld6%
- LONGXIN6%
- Conair5%
- Open — no brand owns it (8 brands, 14%)
Demand
Wicked Makeup Bag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 4.9× · 7 of 12 months tracked
Search terms
Top Wicked Makeup Bag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wicked makeup bag30K/yr
- wicked caboodle21K/yr
- caboodle wicked4K/yr
- wicked cosmetic bag7K/yr
- wicked pencil case5K/yr
Reviews and returns
What reviews say buyers love and hate about Wicked Makeup Bag
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wicked Makeup Bag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









