Wicked Makeup
Wicked Makeup shows a sweet-spot price point ($24.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Is Wicked Makeup profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wicked Makeup is a $359K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.
Wicked Makeup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +46.3% over the last 90 days and 1.8% of searches end in a purchase.
$359K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 31 products
Top Wicked Makeup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cherry Cola | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish
- Price
- $18.34
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 1y ago
r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cotton Candy PH | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish
- Price
- $18.62
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 5mo ago
r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish that Sparkles (Fembot)
- Price
- $21.06
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 10mo ago
r.e.m. beauty by ariana grande Eclipse Glow Stick | Cream Color Stick | Buildable Luminous Finish | Long Wearing Comfort | Antioxidant Rich & Hydrating Formula (Fembot)
- Price
- $20.94
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 10mo ago
r.e.m. beauty by Ariana Grande Wicked: For Good | Poppy Plumping Lip Gloss | Plum Petals | Instant Plumping Effect for Hydrated Softer and Smoother Lips | Silky Non-Sticky Feel | 0.34 Fl Oz
- Price
- $14.98
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 9mo ago
Trending
90-day click momentum
r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Fembot | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish
- Price
- $18.12
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 3mo ago
r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish (Jelly Sandals)
- Price
- $20.59
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 5mo ago
r.e.m. beauty by ariana grande Starlet Lustrous Liquid Eyeshadow in Fembot | High Impact Shimmering Color | Longwearing Crease Resistant Waterproof Formula | Lightweight Feel
- Price
- $20.47
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago
r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish (7 Rings)
- Price
- $19.96
- Rating
- 3.9/5
- Reviews
- 52
- Age
- 5mo ago
r.e.m. beauty by ariana grande Practically Permanent Lip Stain Marker in Booked and Busy | Longwearing Weightless Lip Color | Comfortable All Day Wear | Rich Pigment Payoff
- Price
- $15.70
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago
Newest
by launch dater.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Fembot | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish
- Price
- $18.12
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 3mo ago
r.e.m. beauty by ariana grande Starlet Lustrous Liquid Eyeshadow in Fembot | High Impact Shimmering Color | Longwearing Crease Resistant Waterproof Formula | Lightweight Feel
- Price
- $20.47
- Rating
- 3.8/5
- Reviews
- 46
- Age
- 3mo ago
r.e.m. beauty by ariana grande Dreamglow Highlight Serum | Hydrating Lightweight Glow Elixir | Soft Radiant Finish | for Face & Body (Quartz)
- Price
- $22.68
- Rating
- 4.4/5
- Reviews
- 39
- Age
- 4mo ago
r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cotton Candy PH | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish
- Price
- $18.62
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 5mo ago
r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Skinny Dipped | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish
- Price
- $18.27
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 88%
Open market
0%
- r.e.m. beauty99%
- Dr. PAWPAW ORIGINAL BALM1%
- Open — no brand owns it (0%)
Wicked Makeup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.6×
Top Wicked Makeup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rem beauty287K/yr
- r.e.m. beauty57K/yr
- rem beauty lip gloss33K/yr
- wicked makeup217K/yr
- rem beauty wicked37K/yr
- rem lip gloss9K/yr
- ariana grande makeup12K/yr
- r e m beauty6K/yr
- r.e.m6K/yr
- r.e.m beauty7K/yr
What reviews say buyers love and hate about Wicked Makeup
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Beautiful colors”
“Love this Gloss”
“Overall, the quality is really nice and it leaves your skin looking radiant and smooth”
“goes on smoothly”
“this is beautiful on the skin”
What buyers complain about
40% of reviews“Ugly color”
“Apparently were allergic to something in this”
“On the eyes it feels like it all just fails to stick”
“just pricey”
“thin layer”
Wicked Makeup return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wicked Makeup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
