Is wicked makeup profitable to sell on Amazon United States?

The niche generates $359K/yr across 31 tracked products. 15 of 25 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the wicked makeup niche?

2 brands and 5 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wicked makeup?

Top complaints mined from reviews: Color, Allergies, Adhesion/Stickiness. The return rate is 1.7%.

When does demand for wicked makeup peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 19.6× the quietest.

What does it cost to enter the wicked makeup niche?

Listings span $11.31–$59.20; the average listing price is $24.07 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.

wicked makeup

Worth a look

Shows a sweet-spot price point ($24.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$24.07

avg listing price — sweet spot $15–$100

Review moat

Great118.13

avg incumbent reviews — the moat a new listing must climb

Price range

Great$11.31–$59.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Growth

Good+46.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$359K

$359K/yr · 812K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, wicked makeup is a $359K/yr Amazon United States market (812K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

wicked makeup market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $481K–$602K; units × avg price
Conversion rate: 1.8%
Avg BSR: #425
Page quality: 0%
Prime: 100%
Sponsored: 65%
Out of stock: 6.3%
Avg brand age: 44 months
Avg seller age: 127 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 88%

Open market

r.e.m. beauty99%
Dr. PAWPAW ORIGINAL BALM1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — +46.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 19.6×

Open Trend

Top wicked makeup search terms

rem beauty287K/yr +96.5%1.1% conv.
r.e.m. beauty57K/yr +115.4%0.7% conv.
rem beauty lip gloss33K/yr +156.4%3.5% conv.
wicked makeup217K/yr -53.5%0.7% conv.
rem beauty wicked37K/yr -36.7%1.5% conv.
rem lip gloss9K/yr +117.0%3.5% conv.
ariana grande makeup12K/yr +62.1%1.3% conv.
r e m beauty6K/yr +71.0%0.9% conv.
r.e.m6K/yr +18.5%0.2% conv.
r.e.m beauty7K/yr +27.2%0.8% conv.

All search terms

Top wicked makeup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cherry Cola | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish

r.e.m. beauty$18.344.5★69 rev

r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cotton Candy PH | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish

r.e.m. beauty$18.624.5★69 rev

r.e.m. beauty by ariana grande On Your Collar Plumping Lip Gloss | High Shine Plumping Gloss | Hydrating Comfort | Iridescent Duochrome Finish that Sparkles (Fembot)

r.e.m. beauty$21.063.9★52 rev

r.e.m. beauty by ariana grande Eclipse Glow Stick | Cream Color Stick | Buildable Luminous Finish | Long Wearing Comfort | Antioxidant Rich & Hydrating Formula (Fembot)

r.e.m. beauty$20.944.4★49 rev

r.e.m. beauty$14.984.4★234 rev

Newest

by launch date

r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Fembot | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish

r.e.m. beauty$18.1269 rev

3mo ago

r.e.m. beauty by ariana grande Starlet Lustrous Liquid Eyeshadow in Fembot | High Impact Shimmering Color | Longwearing Crease Resistant Waterproof Formula | Lightweight Feel

r.e.m. beauty$20.4746 rev

3mo ago

r.e.m. beauty by ariana grande Dreamglow Highlight Serum | Hydrating Lightweight Glow Elixir | Soft Radiant Finish | for Face & Body (Quartz)

r.e.m. beauty$22.6839 rev

4mo ago

r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Cotton Candy PH | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish

r.e.m. beauty$18.6269 rev

5mo ago

r.e.m. beauty by ariana grande | Essential Drip Glossy Balm in Skinny Dipped | High Shine Nourishing Lip Balm | Hydrating Hyaluronic Acid | Smooth Glossy Finish

r.e.m. beauty$18.2769 rev

5mo ago

What buyers say about wicked makeup

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Beautiful colors”

Brightness/Shine/Glow10%

“Love this Gloss”

Quality-Overall6%

“Overall, the quality is really nice and it leaves your skin looking radiant and smooth”

Soft Feel5%

“goes on smoothly”

Suitability Combination Skin5%

“this is beautiful on the skin”

Moist/Dry5%

“It is hydrating”

Ease Of Application4%

“easy to apply”

Smell4%

“The perfume smells absolutely amazing”

Durability3%

“this is high quality and durable”

Ease Of Use3%

“This eyeliner is very easy to use”

What buyers complain about

Color8%

“Ugly color”

Allergies6%

“Apparently were allergic to something in this”

Adhesion/Stickiness5%

“On the eyes it feels like it all just fails to stick”

Value For Money4%

“just pricey”

Thickness4%

“thin layer”

Smell4%

“dislikes the scent”

Moist/Dry3%

“My eyelids actually felt dry”

Brightness/Shine/Glow2%

“Too much glitter”

Advertised Vs Actual Product2%

“The photo they depict is very misleading”

Durability2%

“just doesn't last well”

Top return reasons

Color38%

Advertised Vs Actual Product10%

Product Condition7%

Smell5%

Value For Money5%

Defective Material/Parts4%

Adhesion/Stickiness4%

Damage/Burn Hair4%

Quality-Overall4%

Brightness/Shine/Glow3%

Common questions

Is wicked makeup profitable to sell on Amazon United States?: The niche generates $359K/yr across 31 tracked products. 15 of 25 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the wicked makeup niche?: 2 brands and 5 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wicked makeup?: Top complaints mined from reviews: Color, Allergies, Adhesion/Stickiness. The return rate is 1.7%.
When does demand for wicked makeup peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 19.6× the quietest.
What does it cost to enter the wicked makeup niche?: Listings span $11.31–$59.20; the average listing price is $24.07 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.