Whoo

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-6.4%

Conversion, latest week

0.4%

Market size, estimated

$69Ka year

Peak month

December1.7× the quietest month

Top search term

whoo38K searches a year

Listings sell for $97.84 on average, from $19.06 to $334.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $97.84 that is $0 to $10K a year per listing.

Average price

$97.84inside the $15 to $100 sweet spot

Price range

$19.06–$334.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

1.9%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 55.0% of listings are out of stock. The average listing ranks #3,713 within Serums. It carries 997 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

85%

Out of stock, average day

55.0%

Average rank

#3,713in Serums

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

997per listing

Listings tracked

46

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months