Whole Body Antiperspirant

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

+25.4%

Conversion, latest week

10.3%

Market size, estimated

$415Ka year

Top search term

duradry89K searches a year

Listings sell for $19.02 on average, from $6.81 to $37.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $19.02 that is $19K to $24K a year per listing.

Average price

$19.02inside the $15 to $100 sweet spot

Price range

$6.81–$37.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$19K–$24K

Returns

0.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #151 within Deodorants & Antiperspirants. It carries 5,620 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#151in Deodorants & Antiperspirants

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

5,620per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months