Whitening Lotion

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months

628K

Growth, 90 days vs prior 90

+1.4%

Conversion, latest week

2.0%

Market size, estimated

$229Ka year

Peak month

July1.9× the quietest month

Top search term

brightening body lotion123K searches a year

Listings sell for $17.84 on average, from $6.68 to $53.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $17.84 that is $4K to $9K a year per listing.

Average price

$17.84inside the $15 to $100 sweet spot

Price range

$6.68–$53.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

0.6%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #601 within Creams. It carries 4,042 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#601in Creams

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

4,042per listing

Listings tracked

32

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

61 months