Whitening Cream

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+18.8%

Conversion, latest week

2.7%

Market size, estimated

$1.2Ma year

Peak month

June1.8× the quietest month

Top search term

skin bleaching cream367K searches a year

Listings sell for $15.99 on average, from $5.75 to $30.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $15.99 that is $32K to $40K a year per listing.

Average price

$15.99inside the $15 to $100 sweet spot

Price range

$5.75–$30.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$32K–$40K

Returns

0.6%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #246 within Creams. It carries 6,436 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#246in Creams

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

6,436per listing

Listings tracked

24

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

54 months