Skip to content

White Tea Shampoo

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so White Tea Shampoo is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$237K/yr155K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
52%top-5 click share · 5 brands · 70 sellers

Flapen Score

White Tea Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, White Tea Shampoo is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Tea Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for White Tea Shampoo 155K times last year and spent an estimated $237K. All 5 brands take every click. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
7.0%
Market size, estimated
$237Ka year
Peak month
May2.0× the quietest month
Top search term
bain de terre shampoo and conditioner57K searches a year

02 · Price

A sale here is worth $21.90.

Listings sell for $21.90 on average, from $8.61 to $40.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $21.90 that is $11K to $16K a year per listing.

Average price
$21.90inside the $15 to $100 sweet spot
Price range
$8.61–$40.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,255 within Shampoo & Conditioner Sets. It carries 1,726 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
85%
Out of stock, average day
0.3%
Average rank
#1,255in Shampoo & Conditioner Sets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,726per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top White Tea Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

70

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

0%

  • Brand 158%
  • Brand 235%
  • Brand 33%
  • Brand 43%
  • Brand 51%

Demand

White Tea Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top White Tea Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bain de terre shampoo and conditioner57K/yr
  • bain de terre shampoo37K/yr
  • pantene essential botanicals shampoo18K/yr
  • jasmine shampoo8K/yr
  • jasmine shampoo and conditioner7K/yr
  • pantene botanicals shampoo and conditioner set5K/yr
  • pantene essential botanicals7K/yr
  • pantene moroccan rose and manuka honey3K/yr
  • pantene strawberry and coconut milk shampoo and conditioner set3K/yr
  • pantene botanicals4K/yr

Reviews and returns

What reviews say buyers love and hate about White Tea Shampoo

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
28%of negative reviews mention “Smell”
0.6%of orders come back
“Smells horrible”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common White Tea Shampoo questions

Answered from the same tracked data.