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White Setting Powder

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -5.1% this quarter, so White Setting Powder is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$320K/yr260K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
64%top-5 click share · 10 brands · 35 sellers

Flapen Score

White Setting Powder against its category

The dotted line is the Beauty & Personal Care average. Past it, White Setting Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Setting Powder market on Amazon at a glance

Shoppers on Amazon United States searched for White Setting Powder 260K times last year and spent an estimated $320K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
7.5%
Market size, estimated
$320Ka year
Peak month
October5.6× the quietest month
Top search term
white setting powder61K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $5.73 to $72.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.44 that is $16K to $21K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$5.73–$72.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$16K–$21K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Face. It carries 4,185 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#178in Face
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,185per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top White Setting Powder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$32K$64K$96K$128K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

35

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

10%

  • RCMA Makeup35%
  • Mehron16%
  • RCMA12%
  • NYX PROFESSIONAL MAKEUP12%
  • W78%
  • e.l.f.7%
  • Open — no brand owns it (4 brands, 10%)

Demand

White Setting Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 5.6×

Search terms

Top White Setting Powder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white setting powder61K/yr
  • rcma powder27K/yr
  • rcma18K/yr
  • mehron setting powder23K/yr
  • rcma no color powder29K/yr
  • nyx finishing powder13K/yr
  • rcma foundation palette8K/yr
  • nyx hd finishing powder10K/yr
  • face paint setting powder10K/yr
  • rcma foundation11K/yr

Reviews and returns

What reviews say buyers love and hate about White Setting Powder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Ease Of Application”
1.2%of orders come back
“Why would you not include an applicator”
A buyer, on “Ease Of Application”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common White Setting Powder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data