White Setting Powder
White Setting Powder shows low returns (1.2%), but soft demand (-5.1% this quarter) keeps it on the watch list.
Flapen Score
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Is White Setting Powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Setting Powder is a $320K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
White Setting Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -5.1% over the last 90 days and 7.5% of searches end in a purchase.
$320K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top White Setting Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RCMA Makeup The Original No Color Powder Loose Setting Powder Professional Makeup No Flash Back Universal All Skin Types Flawless Finish Reduces Shine Vegan and Cruelty- Free 3oz
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 2,762
- Age
- 10y ago
NYX PROFESSIONAL MAKEUP HD Finishing Powder Pressed Setting Powder - Translucent
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 11,118
- Age
- 11y ago
W7 Set It Up Loose Setting Powder & Precision Puff Translucent Feather-Light Finishing Powder & Soft Puff for a Flawless Matte Finish Easy Mess-Free Application for Every Makeup Lover!
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 2,203
- Age
- 1y ago
Mehron Makeup Colorset Setting Powder | Talc Free | White Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Ultra White) | Made in the USA
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 8,825
- Age
- 14y ago
e.l.f. Perfect Finish HD Powder Blurs Fine Lines & Imperfections All Day Wear Perfect for On The Go 0.28 Oz
- Price
- $6.71
- Rating
- 4.5/5
- Reviews
- 14,539
- Age
- 10y ago
Trending
90-day click momentum
UCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting
- Price
- $9.97
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 2mo ago
W7 Set It Up Loose Setting Powder & Precision Puff Translucent Feather-Light Finishing Powder & Soft Puff for a Flawless Matte Finish Easy Mess-Free Application for Every Makeup Lover!
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 2,203
- Age
- 1y ago
NYX PROFESSIONAL MAKEUP HD Finishing Powder Pressed Setting Powder - Translucent
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 11,118
- Age
- 11y ago
RCMA Makeup Vincent Kehoe 18-Part Foundation & Concealer Palette #11 Pro MUA Essential Highly Pigmented Blendable Cream Formula Full Coverage HD Ready Vegan & Cruelty-Free Customizable Shades
- Price
- $72.01
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10y ago
BLUE LOVE Loose Setting Powder - Oil Control Waterproof Finishing Powder for Flawless Makeup Long-Lasting Matte Finish Compact & Concealer for All Skin Types (Transparent)
- Price
- $5.73
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch dateUCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting
- Price
- $9.97
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 2mo ago
W7 Set It Up Loose Setting Powder & Precision Puff Translucent Feather-Light Finishing Powder & Soft Puff for a Flawless Matte Finish Easy Mess-Free Application for Every Makeup Lover!
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 2,203
- Age
- 1y ago
BLUE LOVE Loose Setting Powder - Oil Control Waterproof Finishing Powder for Flawless Makeup Long-Lasting Matte Finish Compact & Concealer for All Skin Types (Transparent)
- Price
- $5.73
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control
- Price
- $9.16
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 2y ago
KimChiChic Beauty That WhitePowder Set and Bake Mattifying Setting Powder for Makeup Extra Fluffy Loose Face Powder Poof Soft Natural Face Makeup Helps Minimize the Appearance of Fine Lines White
- Price
- $20.08
- Rating
- 4.6/5
- Reviews
- 5,125
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
35
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- RCMA Makeup35%
- Mehron16%
- RCMA12%
- NYX PROFESSIONAL MAKEUP12%
- W78%
- e.l.f.7%
- Open — no brand owns it (4 brands, 10%)
White Setting Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 5.6×
Top White Setting Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white setting powder61K/yr
- rcma powder27K/yr
- rcma18K/yr
- mehron setting powder23K/yr
- rcma no color powder29K/yr
- nyx finishing powder13K/yr
- rcma foundation palette8K/yr
- nyx hd finishing powder10K/yr
- face paint setting powder10K/yr
- rcma foundation11K/yr
What reviews say buyers love and hate about White Setting Powder
What buyers mention most, as a share of all reviews.
What buyers love
62% of reviews“Great quality”
“Good price”
“It blends with my skin”
“Theyre soft”
“Its super lightweight”
What buyers complain about
46% of reviews“Why would you not include an applicator”
“does not fit”
“Verrrrry cakey and takes off foundation while applying”
“so it may not be the best choice for dry skin overall”
“I can notice a slight pale cast if I apply too much”
White Setting Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Setting Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
