White Setting Powder
MaybeAn estimated 1.2% of orders come back. But demand is soft, at -5.1% this quarter, so White Setting Powder is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $320K/yr260K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 64%top-5 click share · 10 brands · 35 sellers
Flapen Score
White Setting Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, White Setting Powder is stronger. Inside it, weaker.
Market
The White Setting Powder market on Amazon at a glance
Shoppers on Amazon United States searched for White Setting Powder 260K times last year and spent an estimated $320K. The top 5 brands take 83% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $320K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $320Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- white setting powder61K searches a year
02 · Price
A sale here is worth $16.44.
Listings sell for $16.44 on average, from $5.73 to $72.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $16.44 that is $16K to $21K a year per listing.
- Average price
- $16.44inside the $15 to $100 sweet spot
- Price range
- $5.73–$72.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$21K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Face. It carries 4,185 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #178in Face
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 4,185per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top White Setting Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RCMA Makeup The Original No Color Powder Loose Setting Powder Professional Makeup No Flash Back Universal All Skin Types Flawless Finish Reduces Shine Vegan and Cruelty- Free 3oz
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 2,762
- Age
- 10y ago

NYX PROFESSIONAL MAKEUP HD Finishing Powder Pressed Setting Powder - Translucent
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 11,118
- Age
- 11y ago

W7 Set It Up Loose Setting Powder & Precision Puff Translucent Feather-Light Finishing Powder & Soft Puff for a Flawless Matte Finish Easy Mess-Free Application for Every Makeup Lover!
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 2,203
- Age
- 1y ago

Mehron Makeup Colorset Setting Powder | Talc Free | White Loose Setting Powder for Cosplay Face & Body Paint and Cream Makeup .85 oz (24 g) (Ultra White) | Made in the USA
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 8,825
- Age
- 14y ago

e.l.f. Perfect Finish HD Powder Blurs Fine Lines & Imperfections All Day Wear Perfect for On The Go 0.28 Oz
- Price
- $6.71
- Rating
- 4.5/5
- Reviews
- 14,539
- Age
- 10y ago
Trending
estimated 90-day click momentum
UCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting
- Price
- $9.97
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 2mo ago

W7 Set It Up Loose Setting Powder & Precision Puff Translucent Feather-Light Finishing Powder & Soft Puff for a Flawless Matte Finish Easy Mess-Free Application for Every Makeup Lover!
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 2,203
- Age
- 1y ago

NYX PROFESSIONAL MAKEUP HD Finishing Powder Pressed Setting Powder - Translucent
- Price
- $10.88
- Rating
- 4.5/5
- Reviews
- 11,118
- Age
- 11y ago

RCMA Makeup Vincent Kehoe 18-Part Foundation & Concealer Palette #11 Pro MUA Essential Highly Pigmented Blendable Cream Formula Full Coverage HD Ready Vegan & Cruelty-Free Customizable Shades
- Price
- $72.01
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10y ago

BLUE LOVE Loose Setting Powder - Oil Control Waterproof Finishing Powder for Flawless Makeup Long-Lasting Matte Finish Compact & Concealer for All Skin Types (Transparent)
- Price
- $5.73
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Newest
by launch date
UCANBE Translucent Loose Setting Powder Talc-Free Soft Matte Oil Control Face Finishing Powder with Vitamin E for Everyday Makeup & Face Paint Blurs Pores & Fine Lines Lightweight Long-Lasting
- Price
- $9.97
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 2mo ago

W7 Set It Up Loose Setting Powder & Precision Puff Translucent Feather-Light Finishing Powder & Soft Puff for a Flawless Matte Finish Easy Mess-Free Application for Every Makeup Lover!
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 2,203
- Age
- 1y ago

BLUE LOVE Loose Setting Powder - Oil Control Waterproof Finishing Powder for Flawless Makeup Long-Lasting Matte Finish Compact & Concealer for All Skin Types (Transparent)
- Price
- $5.73
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

MEICOLY Talc-Free Setting Powder with Sifter Long Lasting Loose Face Powder Translucent Powder Colorset Powder Matte Finishing White Face Paint Setting Powder for Halloween SFX Makeup Oil Control
- Price
- $9.16
- Rating
- 4.5/5
- Reviews
- 314
- Age
- 2y ago

KimChiChic Beauty That WhitePowder Set and Bake Mattifying Setting Powder for Makeup Extra Fluffy Loose Face Powder Poof Soft Natural Face Makeup Helps Minimize the Appearance of Fine Lines White
- Price
- $20.08
- Rating
- 4.6/5
- Reviews
- 5,125
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
35
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
10%
- RCMA Makeup35%
- Mehron16%
- RCMA12%
- NYX PROFESSIONAL MAKEUP12%
- W78%
- e.l.f.7%
- Open — no brand owns it (4 brands, 10%)
Demand
White Setting Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 5.6×
Search terms
Top White Setting Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- white setting powder61K/yr
- rcma powder27K/yr
- rcma18K/yr
- mehron setting powder23K/yr
- rcma no color powder29K/yr
- nyx finishing powder13K/yr
- rcma foundation palette8K/yr
- nyx hd finishing powder10K/yr
- face paint setting powder10K/yr
- rcma foundation11K/yr
Reviews and returns
What reviews say buyers love and hate about White Setting Powder
We read the reviews and the return reasons for every product selling here.
“Why would you not include an applicator”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Setting Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









