White Scrunchies
a small market ($52K/yr) — White Scrunchies doesn't clear our bar today.
Flapen Score
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Is White Scrunchies profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Scrunchies is a $52K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
White Scrunchies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +26.4% over the last 90 days and 9.3% of searches end in a purchase.
$52K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 23 products
Top White Scrunchies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Set of 2 Solid Scrunchies (White)
- Price
- $6.97
- Rating
- 4.6/5
- Reviews
- 3,954
- Age
- 10y ago
Scunci by Conair The Original Scrunchie hair accessories - hair accessories for women - hair ties - trendy hair accessories - Jumbo Size in Washable White Nylon Silk- 1 Count
- Price
- $5.25
- Rating
- 4.5/5
- Reviews
- 1,695
- Age
- 1y ago
10 Pack White Cotton Scrunchies for Tie Dye Hair Elastic Hair Ties Pony Tail Holder for Party
- Price
- $6.76
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 5y ago
Satin Scrunchies for Women 8PCS White Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
- Price
- $6.99
- Rating
- 4.7/5
- Reviews
- 69,911
- Age
- 8mo ago
Dimeho White Scrunchies for Women Large Lace Scrunchies Elastic Hair Ties No Damage Double Layer Hair Bands (white)
- Price
- $6.66
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago
Trending
90-day click momentum
65 Pcs White Cotton Scrunchies Hair Ties Accessories for Tie Dye Party Supplies Including 30 Scrunchies 15 Bow Hair Ties 20 Headband Non Slip Stretchy Elastic Head Wrap Holder for Women DIY Tie Dye
- Price
- $26.99
- Rating
- 4.2/5
- Reviews
- 73
- Age
- 3y ago
10 Pack White Cotton Scrunchies for Tie Dye Hair Elastic Hair Ties Pony Tail Holder for Party
- Price
- $6.76
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 5y ago
Semato 20 Pacs Matte Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors (white)
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
LULUSILK Silk Scrunchies for Hair Sleep 100% Real Mulberry Silk No Damage Hair Ties for Women and Girls Gorgeous White Pack of 3
- Price
- $12.83
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 1y ago
Satin Scrunchies 2 Pcs Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder (White)
- Price
- $4.95
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
Newest
by launch dateSatin Scrunchies for Women 8PCS White Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
- Price
- $6.99
- Rating
- 4.7/5
- Reviews
- 69,911
- Age
- 8mo ago
Semato 20 Pacs Matte Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors (white)
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
JGQUR White Hair Scrunchies for Women 1pc Large Elastic Hair Ties Soft Hairbands for Thick Thin Hair Big Ponytail Holders Hair Accessories for Girls Party Daily Use
- Price
- $7.13
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Satin Scrunchies 2 Pcs Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder (White)
- Price
- $4.95
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
3 Pieces Satin Scrunchies Set for Hair No Crease Elastic Hair Ties for Women and Girls (White)
- Price
- $6.36
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
18
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
26%
- Motique Accessories23%
- Conair14%
- RJMBMUP12%
- SEVEN STYLE9%
- Dimeho9%
- Semato7%
White Scrunchies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top White Scrunchies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white scrunchie32K/yr
- white scrunchies13K/yr
- white hair scrunchies6K/yr
- white scrunchies for hair6K/yr
- big white scrunchie4K/yr
What reviews say buyers love and hate about White Scrunchies
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Perfect scrunchies good quality”
“every color to match your outfits”
“Fine for really thick hair”
“Exactly as described”
“Big and Beautiful”
What buyers complain about
60% of reviews“These scrunchies are BIG”
“Over priced”
“Material is not very soft”
“Kind of stiff and thick”
“Not as described”
White Scrunchies return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Scrunchies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
