white scrunchies
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Price range
Good$4.95–$26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Review moat
Bad4,228.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, white scrunchies is a $52K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
white scrunchies market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $46K–$55K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 8.6%
- Avg brand age
- 30 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
18
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
26%
- Motique Accessories23%
- Conair14%
- RJMBMUP12%
- SEVEN STYLE9%
- Dimeho9%
- Semato7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top white scrunchies search terms
- white scrunchie32K/yr
- white scrunchies13K/yr
- white hair scrunchies6K/yr
- white scrunchies for hair6K/yr
- big white scrunchie4K/yr
Top white scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 2 Solid Scrunchies (White)
Motique Accessories$6.974.6★3,954 rev
Scunci by Conair The Original Scrunchie hair accessories - hair accessories for women - hair ties - trendy hair accessories - Jumbo Size in Washable White Nylon Silk- 1 Count
Conair$5.254.5★1,695 rev
10 Pack White Cotton Scrunchies for Tie Dye Hair Elastic Hair Ties Pony Tail Holder for Party
RJMBMUP$6.764.4★1,046 rev
Satin Scrunchies for Women 8PCS White Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$6.994.7★69,911 rev
Dimeho White Scrunchies for Women Large Lace Scrunchies Elastic Hair Ties No Damage Double Layer Hair Bands (white)
Dimeho$6.664.4★50 rev
Newest
by launch dateSatin Scrunchies for Women 8PCS White Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts
SEVEN STYLE$6.9969,911 rev
Semato 20 Pacs Matte Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors (white)
Semato$9.7689 rev
JGQUR White Hair Scrunchies for Women 1pc Large Elastic Hair Ties Soft Hairbands for Thick Thin Hair Big Ponytail Holders Hair Accessories for Girls Party Daily Use
JGQUR$7.1332 rev
Satin Scrunchies 2 Pcs Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder (White)
Semato$4.95141 rev
3 Pieces Satin Scrunchies Set for Hair No Crease Elastic Hair Ties for Women and Girls (White)
PIDOUDOU$6.3675 rev
Trending
90-day click momentum
65 Pcs White Cotton Scrunchies Hair Ties Accessories for Tie Dye Party Supplies Including 30 Scrunchies 15 Bow Hair Ties 20 Headband Non Slip Stretchy Elastic Head Wrap Holder for Women DIY Tie Dye
Riceshoot$26.994.2★
10 Pack White Cotton Scrunchies for Tie Dye Hair Elastic Hair Ties Pony Tail Holder for Party
RJMBMUP$6.764.4★
Semato 20 Pacs Matte Satin Scrunchies Bridesmaid Proposal Gifts Hair Ties Scrunchies for Women Girls Bachelorette Party Favors (white)
Semato$9.764.6★
LULUSILK Silk Scrunchies for Hair Sleep 100% Real Mulberry Silk No Damage Hair Ties for Women and Girls Gorgeous White Pack of 3
LULUSILK$12.834.6★
Satin Scrunchies 2 Pcs Hair Ties Scrunchies for Women Girls Hair Accessories Elastic Hair Ponytail Holder (White)
Semato$4.954.5★
What buyers say about white scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect scrunchies good quality”
“every color to match your outfits”
“Fine for really thick hair”
“Exactly as described”
“Big and Beautiful”
“Great stretch”
“Great amount”
“it is so comfortable”
“Seems very durable”
“Love these scrunchies”
What buyers complain about
“These scrunchies are BIG”
“Over priced”
“Material is not very soft”
“Kind of stiff and thick”
“Not as described”
“they are definitely not high quality”
“bad texture”
“I needed them to be thicker”
Top return reasons
Common questions
- Is white scrunchies profitable to sell on Amazon United States?
- The niche generates $52K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the white scrunchies niche?
- 15 brands and 18 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in white scrunchies?
- Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 2.4%.
- When does demand for white scrunchies peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the white scrunchies niche?
- Listings span $4.95–$26.99; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 4,229 reviews — the moat a new listing must climb.