White Scrunchies

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

+26.4%

Conversion, latest week

9.3%

Market size, estimated

$52Ka year

Peak month

July1.9× the quietest month

Top search term

white scrunchie32K searches a year

Listings sell for $9.16 on average, from $4.95 to $26.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.16 that is $916 to $2K a year per listing.

Average price

$9.16under the $15 to $100 sweet spot

Price range

$4.95–$26.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$916–$2K

Returns

2.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #497 within Elastics & Ties. It carries 4,229 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#497in Elastics & Ties

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,229per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

30 months