white rhinestones
Skip itPrices mostly outside the sweet spot ($5.45–$14.16) — this niche doesn't clear our bar today.
Growth
Great+72.4%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,847.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay$157K$157K/yr · 280K searches
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$5.45–$14.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white rhinestones is a $157K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
white rhinestones market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $122K–$163K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 5.2%
- Avg brand age
- 29 months
- Avg seller age
- 257 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
10
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
2%
- BELLEBOOST27%
- TINKRSTUFF23%
- AnoleAir22%
- Worthofbest13%
- Gutiy7%
- qiipii5%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +72.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.0×
Top white rhinestones search terms
- white rhinestones103K/yr
- white rhinestones for bedazzling43K/yr
- white bedazzling gems25K/yr
- white bedazzle gems27K/yr
- white gems for bedazzling14K/yr
- white gems15K/yr
- bedazzling kit white10K/yr
- white bedazzled gems8K/yr
- rhinestones white7K/yr
- bedazzling gems white5K/yr
Top white rhinestones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12000Pcs Clear AB Rhinestones for Bedazzling Kit 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Flatback Rhinestones for Craft DIY Face Makeup Crafts Tumblers
AnoleAir$9.854.6★386 rev
6000Pcs 3mm Resin Jelly Rhinestones with 1Pcs 10ml B7000 Jewelry Glue for Crafting White Flatback Gems Bedazzling Crystal Bulk for DIY Crafts Clothing Tumblers Shoes Nail Art Fabric
TINKRSTUFF$6.714.6★552 rev
5000PCS 3mm Resin Rhinestones in Bulk (White) Bedazzling Flatback Crystals for Crafts DIY Nail Decoration Gems Charms for Tumbler Shoes Clothing Fabric with Pickup Pen and Tweezers
BELLEBOOST$5.454.7★1,067 rev
5000pcs 3mm Resin Rhinestones Bulk White Flatback Round Jelly Rhinestones Bedazzling Non Hotfix Crystal Gems Large Quantity Wholesale for DIY Crafts Clothes Bottles Tumblers Face Makeup Manicure
BELLEBOOST$5.594.7★1,539 rev
8000PCS 3mm Resin Rhinestones Bulk for Crafting (White) Flatback Bedazzling Crystals for Crafts DIY Nail Decoration Gems Charms for Tumbler Shoes Clothing Fabric with Pickup Pen and Tweezers
BELLEBOOST$6.474.7★696 rev
Newest
by launch date
32000Pcs White Rhinestones for Bedazzling Different Sizes 2-6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Diamond Gemstone Jewel Rhine Stone Crystal for Crafting Clothing
Worthofbest$9.981,745 rev
36000Pcs White Rhinestones for Bedazzling Mixed Sizes 2-6MM Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Diamond Crystal Rhine Stone Jewel Gemstone for Crafting Clothes
Worthofbest$14.161,212 rev
21000Pcs White Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems White Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.53289 rev
21000Pcs White AB Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems White Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.57289 rev
12000Pcs Clear AB Rhinestones for Bedazzling Kit 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Gems Bedazzling for Crafting Flatback Rhinestones for Craft DIY Face Makeup Crafts Tumblers
AnoleAir$9.85386 rev
Trending
90-day click momentum
5000pcs 3mm Resin Rhinestones Bulk White AB Flatback Round Jelly Rhinestones Bedazzling Non Hotfix Crystal Gems Large Quantity Wholesale for DIY Crafts Clothes Bottles Tumblers Face Makeup Manicure
BELLEBOOST$6.154.7★
36000Pcs White Rhinestones for Bedazzling Mixed Sizes 2-6MM Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Diamond Crystal Rhine Stone Jewel Gemstone for Crafting Clothes
Worthofbest$14.164.7★
qiipii Pure White Resin Rhinestones w B7000 Jewelry Glue for Bedazzling Crafting 2mm 3mm 4mm 5mm 6mm Flatback Jelly Stones Diamonds Gems Charms Supplies for Nails Face Eyes Makeup Tumblers DIY Crafts
qiipii$5.604.7★
21000Pcs White Rhinestones for Bedazzling Kit Mix Sizes Jelly Bedazzling Resin Gems White Gems Bedazzling for Crafting Flatback Resin Rhinestones for Craft DIY Face Makeup
Gutiy$9.534.7★
5000pcs 3mm Resin Rhinestones Bulk White Flatback Round Jelly Rhinestones Bedazzling Non Hotfix Crystal Gems Large Quantity Wholesale for DIY Crafts Clothes Bottles Tumblers Face Makeup Manicure
BELLEBOOST$5.594.7★
What buyers say about white rhinestones
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Sticks well”
“Good assortment of sizes”
“Great value”
“Easy to use”
“Sparkle & Shine”
“Love the color so can't complain”
“As described for the most part”
“durability is amazing”
“Cute for designing outfits”
What buyers complain about
“The gems are different sizes”
“thought it came with glue so I hade to buy b-700 glue which made it cost more”
“Does not shine like a diamond”
“Poor quality”
“You might get a different size than the picture”
“Heating issues”
“The stones came off with in minutes”
“it's hard to get thrm back”
“Glue leaking, missing items”
“One thing about the odor is that once you open the package you get a strong smell of the glue”
Top return reasons
Common questions
- Is white rhinestones profitable to sell on Amazon United States?
- The niche generates $157K/yr across 25 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +72.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the white rhinestones niche?
- 7 brands and 10 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in white rhinestones?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Brightness/Shine/Glow. The return rate is 1.9%.
- When does demand for white rhinestones peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.0× the quietest.
- What does it cost to enter the white rhinestones niche?
- Listings span $5.45–$14.16; the average listing price is $8.14 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.