White Nails

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

+37.1%

Conversion, latest week

4.4%

Market size, estimated

$94Ka year

Peak month

May1.9× the quietest month

Top search term

white nails97K searches a year

Listings sell for $8.48 on average, from $5.69 to $15.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $8.48 that is $848 to $2K a year per listing.

Average price

$8.48under the $15 to $100 sweet spot

Price range

$5.69–$15.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$848–$2K

Returns

1.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #468 within False Nails & Accessories. It carries 1,342 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

2.8%

Average rank

#468in False Nails & Accessories

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

1,342per listing

Listings tracked

60

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

28 months