White Nail Polish

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +65.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+65.8%

Conversion, latest week

10.2%

Market size, estimated

$1.0Ma year

Peak month

June2.3× the quietest month

Top search term

white nail polish949K searches a year

Listings sell for $6.80 on average, from $1.12 to $11.69. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $6.80 that is $41K to $54K a year per listing.

Average price

$6.80under the $15 to $100 sweet spot

Price range

$1.12–$11.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$41K–$54K

Returns

0.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Nail Polish. It carries 23,962 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Nail Polish

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

23,962per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months