White Nail Polish
White Nail Polish clears our launch bar: a $1.0M/yr market growing +65.8% this quarter with returns at 0.5%.
Flapen Score
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Is White Nail Polish profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Nail Polish is a $1.0M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 61/100.
White Nail Polish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +65.8% over the last 90 days and 10.2% of searches end in a purchase.
$1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 24 products
Top White Nail Polish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sally Hansen Xtreme Wear White On Long Lasting Chip Resistant Semi Opaque Shiny White Nail Polish
- Price
- $2.97
- Rating
- 4.3/5
- Reviews
- 54,936
- Age
- 3y ago
Sally Hansen Insta-Dri White On Time Quick Dry Long Lasting Semi Opaque Shiny White Nail Polish
- Price
- $5.93
- Rating
- 4.5/5
- Reviews
- 19,800
- Age
- 8y ago
wet n wild Wild Shine Nail Polish High-Shine Finish Long-Lasting & Iconic Nail Color - French White Crme
- Price
- $1.35
- Rating
- 4.3/5
- Reviews
- 24,054
- Age
- 10y ago
AZUREBEAUTY Warm White Nail Polish
- Price
- $6.16
- Rating
- 4.2/5
- Reviews
- 2,546
- Age
- 1y ago
OPI Nail Lacquer Alpine Snow | Opaque Soft White Crme Chip Resistant Nail Polish | Fast Drying Streak Free
- Price
- $11.26
- Rating
- 4.6/5
- Reviews
- 91,450
- Age
- 22y ago
Trending
90-day click momentum
Makartt Ultra-Pigmented White Gel Nail Polish 15ml: One Coat White Gel Polish High Gloss Shine Salon-Grade UV Polish Gels Perfect for French Tips & Nail Art Manicure DIY Salon Home
- Price
- $6.64
- Rating
- 4.4/5
- Reviews
- 2,782
- Age
- 5mo ago
Sally Hansen Insta Dri Fast Dry Nail Polish PEEPS White 0.31 fl oz
- Price
- $7.06
- Rating
- 4.4/5
- Reviews
- 5,993
- Age
- 4y ago
Sally Hansen Xtreme Wear Nail Polish | Streak-Free Shiny Finish Long-Lasting Chip-Resistant Semi-Opaque | On Cloud Shine | Light Pink Nail Color
- Price
- $3.51
- Rating
- 4.3/5
- Reviews
- 54,936
- Age
- 8y ago
Artdone Gel Nail Polish Hema-free Solid Color White For All Seasons Neutral Soak Off LED Lamp Needed For Manicure Nail Art
- Price
- $6.04
- Rating
- 4.4/5
- Reviews
- 2,922
- Age
- 1y ago
OPI Nail Lacquer Kyoto Pearl | Opaque Soft White Pearl Chip Resistant Nail Polish | Fast Drying Streak Free
- Price
- $11.69
- Rating
- 4.6/5
- Reviews
- 91,450
- Age
- 14y ago
Newest
by launch dateMakartt Ultra-Pigmented White Gel Nail Polish 15ml: One Coat White Gel Polish High Gloss Shine Salon-Grade UV Polish Gels Perfect for French Tips & Nail Art Manicure DIY Salon Home
- Price
- $6.64
- Rating
- 4.4/5
- Reviews
- 2,782
- Age
- 5mo ago
OPI RapiDry Love at Frost Sight | Opaque Bright Neutral White Crme Quick Dry Nail Polish | Vegan Smudge Proof Fast Drying | Snow Time to Waste | Holiday 2025
- Price
- $9.46
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 10mo ago
Artdone Gel Nail Polish Hema-free Solid Color White For All Seasons Neutral Soak Off LED Lamp Needed For Manicure Nail Art
- Price
- $6.04
- Rating
- 4.4/5
- Reviews
- 2,922
- Age
- 1y ago
OpenLive 16.5ml White Nail Polish Large Volume Quick Drying Nail Polish Fast Drying and Long Lasting Color Nail Art DIY Home Manicure Gift for Women
- Price
- $5.75
- Rating
- 4.1/5
- Reviews
- 3,684
- Age
- 1y ago
GAOY White Swirl Gel Nail Polish Art Liner 12ml Classic Color Nail Paint Design with Thin Brush UV Light Cure for DIY French Manicure at Home
- Price
- $6.92
- Rating
- 4.5/5
- Reviews
- 1,513
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 rising
Sellers
87
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
17%
- Sally Hansen34%
- OPI21%
- wet n wild10%
- AZUREBEAUTY9%
- essie6%
- OpenLive5%
- Open — no brand owns it (8 brands, 17%)
White Nail Polish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.3×
Top White Nail Polish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white nail polish949K/yr
- white nail polish quick dry115K/yr
- nail polish white61K/yr
- opi white nail polish47K/yr
- white polish45K/yr
- wet n wild nail polish57K/yr
- wet and wild nail polish38K/yr
- essie white nail polish21K/yr
- sally hansen xtreme wear nail polish30K/yr
- white fingernail polish18K/yr
What reviews say buyers love and hate about White Nail Polish
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Color is cute”
“Perfect results”
“worth the money”
“Great finish”
“It goes on easy”
What buyers complain about
62% of reviews“dry like AT ALL”
“Bad quality”
“Not white”
“But the more layers were thick and ugly”
“will not adhere to nail”
White Nail Polish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Nail Polish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
