White Nail Pencil
White Nail Pencil shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list.
Flapen Score
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Is White Nail Pencil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Nail Pencil is a $125K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.
White Nail Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +27.3% over the last 90 days and 7.5% of searches end in a purchase.
$125K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 14 products
Top White Nail Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Maitys 2 Pieces White Nail Pencil and Pencil Sharpener Set 2 In1 Nail Whitening Under French Fingernail with Cuticle Pusher and Handheld Sharpener for DIY Art Manicure Supplies
- Price
- $8.43
- Rating
- 3.6/5
- Reviews
- 2,281
- Age
- 5y ago
Maitys 2 Pieces Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher
- Price
- $6.73
- Rating
- 3.5/5
- Reviews
- 2,344
- Age
- 5y ago
Cont Paris 2 Count Pastel Pencils White
- Price
- $7.90
- Rating
- 4.2/5
- Reviews
- 2,506
- Age
- 15y ago
Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher
- Price
- $6.06
- Rating
- 3.4/5
- Reviews
- 798
- Age
- 5y ago
Flowery 4-in-1 White Nail Pencil Under Nail Whitener Cuticle Pusher for Natural French Manicure Look
- Price
- $5.99
- Rating
- 3.4/5
- Reviews
- 1,181
- Age
- 22y ago
Trending
90-day click momentum
8-Piece White Nail Whitening Pencil Set for DIY French Manicure Nail Brightening Tools (17 cm)
- Price
- $4.57
- Rating
- 3.1/5
- Reviews
- 34
- Age
- 5mo ago
LONDONTOWN Original Illuminating Nail Concealer Sheer Brightening Nail Polish & Strengthener for Yellowing Damaged or Discolored Nails Natural Nail Perfector Milky White 21+ Free 0.4 Fl Oz
- Price
- $17.98
- Rating
- 4.4/5
- Reviews
- 13,118
- Age
- 7y ago
Cont Paris 2 Count Pastel Pencils White
- Price
- $7.90
- Rating
- 4.2/5
- Reviews
- 2,506
- Age
- 15y ago
Flowery 4-in-1 White Nail Pencil Under Nail Whitener Cuticle Pusher for Natural French Manicure Look
- Price
- $5.99
- Rating
- 3.4/5
- Reviews
- 1,181
- Age
- 22y ago
Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher
- Price
- $6.06
- Rating
- 3.4/5
- Reviews
- 798
- Age
- 5y ago
Newest
by launch date8-Piece White Nail Whitening Pencil Set for DIY French Manicure Nail Brightening Tools (17 cm)
- Price
- $4.57
- Rating
- 3.1/5
- Reviews
- 34
- Age
- 5mo ago
IMGDD Nail Polish Pens Quick Dry 1 PCS Nail Art Pen Nail Art Markers Acrylic Paint Pens Nail Pencil DIY Drawing Painting Liner Pen Nail Design for Nails DIY French Manicure (White)
- Price
- $6.11
- Rating
- 3.8/5
- Reviews
- 372
- Age
- 2y ago
Maitys 2 Pieces White Nail Pencil and Pencil Sharpener Set 2 In1 Nail Whitening Under French Fingernail with Cuticle Pusher and Handheld Sharpener for DIY Art Manicure Supplies
- Price
- $8.43
- Rating
- 3.6/5
- Reviews
- 2,281
- Age
- 5y ago
Maitys 2 Pieces Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher
- Price
- $6.73
- Rating
- 3.5/5
- Reviews
- 2,344
- Age
- 5y ago
Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher
- Price
- $6.06
- Rating
- 3.4/5
- Reviews
- 798
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
27
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Maitys49%
- Flowery12%
- Conté à Paris11%
- Brusarth8%
- Blulu8%
- Gmlawsc5%
- Open — no brand owns it (4 brands, 7%)
White Nail Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top White Nail Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white nail pencil47K/yr
- nail whitening pencil26K/yr
- white nail pencil under nail21K/yr
- white pencil for under nails16K/yr
- nail whitening pencil under nail20K/yr
- nail pencil14K/yr
- french manicure pencil9K/yr
- under nail whitening pencil7K/yr
- french tip pencil6K/yr
- french nail pencil6K/yr
What reviews say buyers love and hate about White Nail Pencil
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Worth it”
“The color is bright”
“Good quality”
“shows up well”
“Easy to use”
What buyers complain about
70% of reviews“Didn't Work For Me”
“Not good quality”
“Breakable”
“Not really worth the money”
“Then they turned yellow”
White Nail Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Nail Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
