Is white nail pencil profitable to sell on Amazon United States?

The niche generates $125K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the white nail pencil niche?

10 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in white nail pencil?

Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for white nail pencil peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the white nail pencil niche?

Listings span $1.33–$17.98; the average listing price is $7.31 (sweet spot $15–$100). The average incumbent carries 3,478 reviews — the moat a new listing must climb.

white nail pencil

Worth a look

Shows beatable incumbent ratings (3.8★), but prices mostly outside the sweet spot ($1.33–$17.98) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Growth

Good+27.3%

90-day search growth — must beat 0% to launch

Review moat

Okay3,477.57

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$125K

$125K/yr · 227K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad$7.31

avg listing price — sweet spot $15–$100

Price range

Bad$1.33–$17.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United States niche tracking, white nail pencil is a $125K/yr Amazon United States market (227K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

white nail pencil market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $110K–$146K; units × avg price
Conversion rate: 7.5%
Avg BSR: #30
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Maitys49%
Flowery12%
Conté à Paris11%
Brusarth8%
Blulu8%
Gmlawsc5%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top white nail pencil search terms

white nail pencil47K/yr +30.5%8.1% conv.
nail whitening pencil26K/yr +34.1%7.2% conv.
white nail pencil under nail21K/yr +10.5%10.4% conv.
white pencil for under nails16K/yr +15.4%10.1% conv.
nail whitening pencil under nail20K/yr +5.3%7.1% conv.
nail pencil14K/yr +25.0%3.4% conv.
french manicure pencil9K/yr +28.0%4.3% conv.
under nail whitening pencil7K/yr +138.3%6.0% conv.
french tip pencil6K/yr +68.5%4.5% conv.
french nail pencil6K/yr +28.7%4.3% conv.

All search terms

Top white nail pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maitys 2 Pieces White Nail Pencil and Pencil Sharpener Set 2 In1 Nail Whitening Under French Fingernail with Cuticle Pusher and Handheld Sharpener for DIY Art Manicure Supplies

Maitys$8.433.6★2,281 rev

Maitys 2 Pieces Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher

Maitys$6.733.5★2,344 rev

Cont Paris 2 Count Pastel Pencils White

Conté à Paris$7.904.2★2,506 rev

Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher

Maitys$6.063.4★798 rev

Flowery 4-in-1 White Nail Pencil Under Nail Whitener Cuticle Pusher for Natural French Manicure Look

Flowery$5.993.4★1,181 rev

Newest

by launch date

8-Piece White Nail Whitening Pencil Set for DIY French Manicure Nail Brightening Tools (17 cm)

Gmlawsc$4.5734 rev

5mo ago

IMGDD Nail Polish Pens Quick Dry 1 PCS Nail Art Pen Nail Art Markers Acrylic Paint Pens Nail Pencil DIY Drawing Painting Liner Pen Nail Design for Nails DIY French Manicure (White)

IMGDD$6.11372 rev

2y ago

Maitys 2 Pieces White Nail Pencil and Pencil Sharpener Set 2 In1 Nail Whitening Under French Fingernail with Cuticle Pusher and Handheld Sharpener for DIY Art Manicure Supplies

Maitys$8.432,281 rev

5y ago

Maitys 2 Pieces Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher

Maitys$6.732,344 rev

5y ago

Maitys 1 Piece Nail Whitening Pencil 2-in-1 White Nail Pencil DIY Design Manicure with Cuticle Pusher

Maitys$6.06798 rev

5y ago

What buyers say about white nail pencil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Worth it”

Color13%

“The color is bright”

Quality-Overall11%

“Good quality”

Efficiency7%

“shows up well”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“As advertised”

Soft Feel4%

“Very creamy”

Tooth Brightening4%

“I've had nail whiteners that have worked well in the past”

Stitch/Finish/Polish3%

“It's the perfect neutral polish”

Pen/Pencil Quality3%

“Perfect pencil”

What buyers complain about

Functionality-Overall26%

“Didn't Work For Me”

Quality-Overall11%

“Not good quality”

Durability8%

“Breakable”

Value For Money8%

“Not really worth the money”

Color6%

“Then they turned yellow”

Advertised Vs Actual Product3%

“Does NOT look ANYTHING like the photos when applied”

Moist/Dry3%

“Dried out Pen”

Hard Feel2%

“Soft and crumbly”

Thickness2%

“multiple thick coats - that I can't stand to look at it on my hands”

Adhesion/Stickiness2%

“Not thrilled with adhesion”

Top return reasons

Functionality-Overall39%

Advertised Vs Actual Product13%

Color5%

Eyeliner Quality5%

Defective Material/Parts5%

Leak-Proof5%

Durability5%

Quality-Overall3%

Paint Quality2%

Moist/Dry1%

Common questions

Is white nail pencil profitable to sell on Amazon United States?: The niche generates $125K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the white nail pencil niche?: 10 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in white nail pencil?: Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 0.6%.
When does demand for white nail pencil peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the white nail pencil niche?: Listings span $1.33–$17.98; the average listing price is $7.31 (sweet spot $15–$100). The average incumbent carries 3,478 reviews — the moat a new listing must climb.

white nail pencil

white nail pencil market data

Competition & brand share

Demand & seasonality

Top white nail pencil search terms

Top white nail pencil products on Amazon

Top sellers

Newest

Trending

What buyers say about white nail pencil

What buyers love

What buyers complain about

Top return reasons

Common questions

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