Is white musk oil profitable to sell on Amazon United States?

The niche generates $89K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the white musk oil niche?

12 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in white musk oil?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.3%.

When does demand for white musk oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the white musk oil niche?

Listings span $7.43–$91.90; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 1,694 reviews — the moat a new listing must climb.

white musk oil

Worth a look

Shows a sweet-spot price point ($23.91 avg), but a small market ($89K/yr) keeps it on the watch list.

Avg price

Incredible$23.91

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$7.43–$91.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,693.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 72K searches

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, white musk oil is a $89K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

white musk oil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $96K–$120K; units × avg price
Conversion rate: 5.2%
Avg BSR: #1,114
Page quality: 0%
Prime: 90%
Sponsored: 62%
Out of stock: 15.4%
Avg brand age: 59 months
Avg seller age: 150 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

15%

The Body Shop59%
Nemat International7%
HIQILI5%
Dukhni5%
EUQEE4%
Dizurde4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top white musk oil search terms

white musk oil33K/yr -16.7%2.9% conv.
the body shop white musk14K/yr +32.0%4.8% conv.
body shop white musk12K/yr +30.6%5.2% conv.
white musk perfume oil7K/yr -4.6%1.8% conv.
white musk body shop5K/yr -0.5%5.7% conv.
body shop white musk perfume1K/yr +49.4%4.6% conv.

All search terms

Top white musk oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)

The Body Shop$23.234.2★2,148 rev

The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)

The Body Shop$21.804.2★45 rev

White Musk Perfume Oil Roll-On - White Musk Fragrance Oil Roller (No Alcohol) Perfumes for Women and Men by Nemat Fragrances 10 ml / 0.33 fl Oz

Nemat International$20.853.6★599 rev

HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz

HIQILI$8.794.4★65 rev

The Body Shop White Musk Eau De Toilette Fresh Floral Fragrance Vegan 1 oz

The Body Shop$31.334.1★1,195 rev

Newest

by launch date

Dukhni White Musk 30ml Fragrance Oil Premium White Musk Diffuser Oil for Home Fragrance Aromatherapy Clean Musky Aroma for Living Room Bedroom Office Long Lasting Scent for Relaxation Ambience

Dukhni$17.4286 rev

4mo ago

EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)

EUQEE$7.431,083 rev

5mo ago

The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)

The Body Shop$21.8045 rev

7mo ago

Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering

Dizurde$8.02388 rev

8mo ago

The Body Shop White Musk Collection Gift Set - 4 Piece Gift Set Shower Gel Scented Body Lotion Fragrance Mist Eau de Toilette Vegan

The Body Shop$91.9060 rev

9mo ago

What buyers say about white musk oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Light scent”

Quality-Overall5%

“Good quality”

Durability5%

“The wearability is really nice too”

Value For Money4%

“its worth the money”

Soft Feel3%

“My skin feels soft”

Size-Overall2%

“bottle is a nice size”

Moist/Dry1%

“is great at keeping my skin moisturized”

Ease Of Use1%

“which is very convenient”

Weight Light1%

“It is light”

Cleansing1%

“gives off a clean”

What buyers complain about

Smell41%

“No scent”

Size-Overall7%

“As big as a ladybug”

Value For Money4%

“Waste of money”

Durability3%

“doesnt last”

Moist/Dry2%

“waited a bit for it to dry”

Advertised Vs Actual Product2%

“Unfortunately, the description does not match the reality of the product”

Texture/Consistency-Overall1%

“The texture was also unusual: the oil was milky in color rather than clear”

Ease Of Use1%

“The bottle is a little hard to open at first”

Strength1%

“It wasnt for me to strong”

Adhesion/Stickiness1%

“It is very sticky as it is meant to be so follow the appropriate application method with a cotton pad”

Top return reasons

Smell76%

Advertised Vs Actual Product11%

Size-Overall3%

Leak-Proof2%

Adhesion/Stickiness1%

Defective Material/Parts1%

Value For Money1%

Quality-Overall0%

Functionality-Overall0%

Oily/Greasy0%

Common questions

Is white musk oil profitable to sell on Amazon United States?: The niche generates $89K/yr across 21 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the white musk oil niche?: 12 brands and 33 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in white musk oil?: Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.3%.
When does demand for white musk oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the white musk oil niche?: Listings span $7.43–$91.90; the average listing price is $23.91 (sweet spot $15–$100). The average incumbent carries 1,694 reviews — the moat a new listing must climb.