White Musk
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 91% of clicks, so White Musk is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $387K/yr302K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 96 sellers
Flapen Score
White Musk against its category
The dotted line is the Beauty & Personal Care average. Past it, White Musk is stronger. Inside it, weaker.
Market
The White Musk market on Amazon at a glance
Shoppers on Amazon United States searched for White Musk 302K times last year and spent an estimated $387K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $387Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- jovan white musk for women69K searches a year
02 · Price
A sale here is worth $18.98.
Listings sell for $18.98 on average, from $6.10 to $91.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $18.98 that is $14K to $19K a year per listing.
- Average price
- $18.98inside the $15 to $100 sweet spot
- Price range
- $6.10–$91.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #459 within Women's. It carries 2,147 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 92%
- Out of stock, average day
- 13.7%
- Average rank
- #459in Women's
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 2,147per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top White Musk products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 22y ago

JOVAN WHITE MUSK by Jovan Eau De Cologne Spray 3.2 ounce
- Price
- $13.03
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 22y ago

The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)
- Price
- $23.23
- Rating
- 4.2/5
- Reviews
- 2,148
- Age
- 15y ago

White Musk Perfume Oil Roll-On - White Musk Fragrance Oil Roller (No Alcohol) Perfumes for Women and Men by Nemat Fragrances 10 ml / 0.33 fl Oz
- Price
- $20.85
- Rating
- 3.6/5
- Reviews
- 599
- Age
- 13y ago

Jovan White Musk for Women Eau de Cologne Spray 2 fl oz (Pack of 1) Perfume for Women Notes of Jasmine Musk and Amber Womens Fragrance Long Lasting Everyday Fragrance Travel Size
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 2,377
- Age
- 22y ago
Trending
estimated 90-day click momentum
The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)
- Price
- $21.80
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7mo ago

EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)
- Price
- $7.43
- Rating
- 4.3/5
- Reviews
- 1,083
- Age
- 5mo ago

White Musk/Jovan Cologne Spray 3.25 Oz (W)
- Price
- $13.46
- Rating
- 4.6/5
- Reviews
- 1,082
- Age
- 20y ago

Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 22y ago

The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)
- Price
- $23.23
- Rating
- 4.2/5
- Reviews
- 2,148
- Age
- 15y ago
Newest
by launch date
EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)
- Price
- $7.43
- Rating
- 4.3/5
- Reviews
- 1,083
- Age
- 5mo ago

The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)
- Price
- $21.80
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7mo ago

Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering
- Price
- $8.02
- Rating
- 3.6/5
- Reviews
- 388
- Age
- 8mo ago

The Body Shop White Musk Collection Gift Set - 4 Piece Gift Set Shower Gel Scented Body Lotion Fragrance Mist Eau de Toilette Vegan
- Price
- $91.90
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 9mo ago

HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz
- Price
- $8.79
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
96
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 96%
Open market
7%
- Jovan54%
- The Body Shop21%
- Nemat International9%
- Body Fantasies5%
- Dizurde3%
- HIQILI2%
- Open — no brand owns it (5 brands, 7%)
Demand
White Musk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top White Musk search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- jovan white musk for women69K/yr
- white musk61K/yr
- white musk perfume women39K/yr
- white musk oil33K/yr
- jovan white musk27K/yr
- the body shop white musk14K/yr
- white musk perfume16K/yr
- body shop white musk12K/yr
- nemat white musk8K/yr
- white musk perfume oil7K/yr
Reviews and returns
What reviews say buyers love and hate about White Musk
We read the reviews and the return reasons for every product selling here.
“Disgusting smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Musk questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









