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White Musk

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 91% of clicks, so White Musk is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$387K/yr302K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
63%top-5 click share · 11 brands · 96 sellers

Flapen Score

White Musk against its category

The dotted line is the Beauty & Personal Care average. Past it, White Musk is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Musk market on Amazon at a glance

Shoppers on Amazon United States searched for White Musk 302K times last year and spent an estimated $387K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
6.8%
Market size, estimated
$387Ka year
Peak month
November1.7× the quietest month
Top search term
jovan white musk for women69K searches a year

02 · Price

A sale here is worth $18.98.

Listings sell for $18.98 on average, from $6.10 to $91.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $18.98 that is $14K to $19K a year per listing.

Average price
$18.98inside the $15 to $100 sweet spot
Price range
$6.10–$91.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$19K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #459 within Women's. It carries 2,147 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
92%
Out of stock, average day
13.7%
Average rank
#459in Women's
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
2,147per listing
Listings tracked
24

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top White Musk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

96

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

7%

  • Brand 154%
  • Brand 221%
  • Brand 39%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

White Musk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top White Musk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jovan white musk for women69K/yr
  • white musk61K/yr
  • white musk perfume women39K/yr
  • white musk oil33K/yr
  • jovan white musk27K/yr
  • the body shop white musk14K/yr
  • white musk perfume16K/yr
  • body shop white musk12K/yr
  • nemat white musk8K/yr
  • white musk perfume oil7K/yr

Reviews and returns

What reviews say buyers love and hate about White Musk

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Smell”
49%of negative reviews mention “Smell”
0.4%of orders come back
“Disgusting smell”
A buyer, on “Smell”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common White Musk questions

Answered from the same tracked data.