Is white musk profitable to sell on Amazon United States?

The niche generates $387K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the white musk niche?

11 brands and 96 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in white musk?

Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.4%.

When does demand for white musk peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the white musk niche?

Listings span $6.10–$91.90; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 2,147 reviews — the moat a new listing must climb.

white musk

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great$6.10–$91.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.98

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Market size

Good$387K

$387K/yr · 302K searches

Review moat

Okay2,146.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, white musk is a $387K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

white musk market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $475K–$569K; units × avg price
Conversion rate: 6.8%
Avg BSR: #459
Page quality: 0%
Prime: 92%
Sponsored: 63%
Out of stock: 13.7%
Avg brand age: 65 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

63%

Top 20: 96%

Open market

Jovan54%
The Body Shop21%
Nemat International9%
Body Fantasies5%
Dizurde3%
HIQILI2%
Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top white musk search terms

jovan white musk for women69K/yr +9.6%11.6% conv.
white musk61K/yr +4.1%4.1% conv.
white musk perfume women39K/yr +10.3%6.9% conv.
white musk oil33K/yr -16.7%2.6% conv.
jovan white musk27K/yr +17.8%8.3% conv.
the body shop white musk14K/yr +32.0%4.3% conv.
white musk perfume16K/yr -8.1%3.3% conv.
body shop white musk12K/yr +30.6%4.9% conv.
nemat white musk8K/yr -0.1%4.1% conv.
white musk perfume oil7K/yr -4.6%1.8% conv.

All search terms

Top white musk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.

Jovan$13.194.6★1,418 rev

JOVAN WHITE MUSK by Jovan Eau De Cologne Spray 3.2 ounce

Jovan$13.034.6★873 rev

The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)

The Body Shop$23.234.2★2,148 rev

White Musk Perfume Oil Roll-On - White Musk Fragrance Oil Roller (No Alcohol) Perfumes for Women and Men by Nemat Fragrances 10 ml / 0.33 fl Oz

Nemat International$20.853.6★599 rev

Jovan White Musk for Women Eau de Cologne Spray 2 fl oz (Pack of 1) Perfume for Women Notes of Jasmine Musk and Amber Womens Fragrance Long Lasting Everyday Fragrance Travel Size

Jovan$14.444.6★2,377 rev

Newest

by launch date

EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)

EUQEE$7.431,083 rev

5mo ago

The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)

The Body Shop$21.8045 rev

7mo ago

Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering

Dizurde$8.02388 rev

8mo ago

The Body Shop White Musk Collection Gift Set - 4 Piece Gift Set Shower Gel Scented Body Lotion Fragrance Mist Eau de Toilette Vegan

The Body Shop$91.9060 rev

9mo ago

HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz

HIQILI$8.7965 rev

1y ago

What buyers say about white musk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Light scent”

Value For Money7%

“Good price”

Quality-Overall5%

“Good quality”

Durability3%

“The wearability is really nice too”

Soft Feel2%

“My skin feels soft”

Weight Light1%

“mellows quickly so it is not too heavy for daytime at all”

Size-Overall1%

“Great size for the price”

Advertised Vs Actual Product1%

“Photos and bottles on the description are accurate”

Moist/Dry1%

“is great at keeping my skin moisturized”

Ease Of Use1%

“It's easy to love”

What buyers complain about

Smell49%

“Disgusting smell”

Size-Overall5%

“As big as a ladybug”

Durability4%

“Not very long lasting”

Advertised Vs Actual Product3%

“Not as described”

Value For Money3%

“Waste of money”

Strength2%

“A bit to strong”

Quality-Overall1%

“Poor quality”

Ease Of Use1%

“The bottle is a little hard to open at first”

Allergies1%

“Allergies”

Product Condition1%

“The box it came in looked used”

Top return reasons

Smell78%

Advertised Vs Actual Product10%

Size-Overall4%

Leak-Proof2%

Defective Material/Parts1%

Quality-Overall1%

Functionality-Overall1%

Ease Of Use0%

Adhesion/Stickiness0%

Dispensing Mechanism0%

Common questions

Is white musk profitable to sell on Amazon United States?: The niche generates $387K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the white musk niche?: 11 brands and 96 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in white musk?: Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.4%.
When does demand for white musk peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the white musk niche?: Listings span $6.10–$91.90; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 2,147 reviews — the moat a new listing must climb.