White Musk
White Musk shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Is White Musk profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Musk is a $387K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Worth a look — 56/100.
White Musk: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.0% over the last 90 days and 6.8% of searches end in a purchase.
$387K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top White Musk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 22y ago
JOVAN WHITE MUSK by Jovan Eau De Cologne Spray 3.2 ounce
- Price
- $13.03
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 22y ago
The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)
- Price
- $23.23
- Rating
- 4.2/5
- Reviews
- 2,148
- Age
- 15y ago
White Musk Perfume Oil Roll-On - White Musk Fragrance Oil Roller (No Alcohol) Perfumes for Women and Men by Nemat Fragrances 10 ml / 0.33 fl Oz
- Price
- $20.85
- Rating
- 3.6/5
- Reviews
- 599
- Age
- 13y ago
Jovan White Musk for Women Eau de Cologne Spray 2 fl oz (Pack of 1) Perfume for Women Notes of Jasmine Musk and Amber Womens Fragrance Long Lasting Everyday Fragrance Travel Size
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 2,377
- Age
- 22y ago
Trending
90-day click momentum
The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)
- Price
- $21.80
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7mo ago
EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)
- Price
- $7.43
- Rating
- 4.3/5
- Reviews
- 1,083
- Age
- 5mo ago
White Musk/Jovan Cologne Spray 3.25 Oz (W)
- Price
- $13.46
- Rating
- 4.6/5
- Reviews
- 1,082
- Age
- 20y ago
Jovan White Musk By Jovan For Women. Cologne Spray 3.25 Oz.
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 1,418
- Age
- 22y ago
The Body Shop Musk Body Mist | Refreshing Body Spray Lightweight For All Skin Types | Vegan 100 ml / 3.3 oz (White Musk)
- Price
- $23.23
- Rating
- 4.2/5
- Reviews
- 2,148
- Age
- 15y ago
Newest
by launch dateEUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)
- Price
- $7.43
- Rating
- 4.3/5
- Reviews
- 1,083
- Age
- 5mo ago
The Body Shop Eau de Toilette | Fragrance for Women Ideal for Gifting | Vegan 9.5 ml / 0.32 fl oz (White Musk)
- Price
- $21.80
- Rating
- 4.2/5
- Reviews
- 45
- Age
- 7mo ago
Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering
- Price
- $8.02
- Rating
- 3.6/5
- Reviews
- 388
- Age
- 8mo ago
The Body Shop White Musk Collection Gift Set - 4 Piece Gift Set Shower Gel Scented Body Lotion Fragrance Mist Eau de Toilette Vegan
- Price
- $91.90
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 9mo ago
HIQILI White Musk Fragrance Oil Musk Perfume for Women - 1 Fl Oz
- Price
- $8.79
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
96
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
7%
- Jovan54%
- The Body Shop21%
- Nemat International9%
- Body Fantasies5%
- Dizurde3%
- HIQILI2%
- Open — no brand owns it (5 brands, 7%)
White Musk demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top White Musk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jovan white musk for women69K/yr
- white musk61K/yr
- white musk perfume women39K/yr
- white musk oil33K/yr
- jovan white musk27K/yr
- the body shop white musk14K/yr
- white musk perfume16K/yr
- body shop white musk12K/yr
- nemat white musk8K/yr
- white musk perfume oil7K/yr
What reviews say buyers love and hate about White Musk
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Light scent”
“Good price”
“Good quality”
“The wearability is really nice too”
“My skin feels soft”
What buyers complain about
71% of reviews“Disgusting smell”
“As big as a ladybug”
“Not very long lasting”
“Not as described”
“Waste of money”
White Musk return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
15%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Musk questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
