White Mascara

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

9.3%

Market size, estimated

$120Ka year

Peak month

October7.2× the quietest month

Top search term

white mascara155K searches a year

Listings sell for $7.96 on average, from $4.69 to $17.56. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $7.96 that is $8K to $10K a year per listing.

Average price

$7.96under the $15 to $100 sweet spot

Price range

$4.69–$17.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$8K–$10K

Returns

0.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Eyes. It carries 10,305 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#224in Eyes

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

10,305per listing

Listings tracked

11

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months