White Mascara
a concentrated shelf (top 5 take 77% of clicks) — White Mascara doesn't clear our bar today.
Flapen Score
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Is White Mascara profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Mascara is a $120K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 44/100.
White Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.8% over the last 90 days and 9.3% of searches end in a purchase.
$120K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 11 products
Top White Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LGSZGDCN White Lashes volume mascara Extensions Makeup Lash Waterproof Fast Dry Eyelashes Curling Lengthening Primer Party Stage Use
- Price
- $7.29
- Rating
- 4.0/5
- Reviews
- 5,818
- Age
- 5y ago
Maydear White Mascara Volumizing Curling & Lengthening Mascara for Intense Definition & Long-Lasting Smudge-Proof Wear Perfect for Party & Stage Makeup
- Price
- $9.55
- Rating
- 4.1/5
- Reviews
- 4,428
- Age
- 6y ago
LOreal Paris Voluminous Lash Boosting Conditioning Primer Mascara White Primer 0.24 Fl Oz. 1 Count
- Price
- $8.53
- Rating
- 4.5/5
- Reviews
- 44,800
- Age
- 10y ago
LZXLUKGIR White Mascara and Eyeliner Set 5D Colored Volume and Length Waterproof White Mascara for Eyelashes Natural Lengthening Curling Suitable for Women
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
![[CLASSE]White Mascara Made in Japan Specialized for Cosplay Waterproof sweatproof Smudge-Proof Washable Mascara Excellent color payoff Developed by Cosplay Specialty Store](https://m.media-amazon.com/images/I/411yaNSwQtL.jpg)
[CLASSE]White Mascara Made in Japan Specialized for Cosplay Waterproof sweatproof Smudge-Proof Washable Mascara Excellent color payoff Developed by Cosplay Specialty Store
- Price
- $17.56
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 1y ago
Trending
90-day click momentumLZXLUKGIR White Mascara and Eyeliner Set 5D Colored Volume and Length Waterproof White Mascara for Eyelashes Natural Lengthening Curling Suitable for Women
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
Waterproof Mascara for Eyes White Black Brown Purple Long-lasting colored Mascara Eye Makeup Fast-Dry (White 0.17 Fl Oz)
- Price
- $4.98
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 1y ago
[CLASSE]White Mascara Made in Japan Specialized for Cosplay Waterproof sweatproof Smudge-Proof Washable Mascara Excellent color payoff Developed by Cosplay Specialty Store
- Price
- $17.56
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 1y ago
essence | Lash Princess Mascara Primer for Extra Length & Volume (1 Pack) | Voluminous Lash Boosting Conditioning Primer | Vegan Cruelty Free & Paraben Free
- Price
- $4.74
- Rating
- 4.4/5
- Reviews
- 5,116
- Age
- 2y ago
MIESCHER White Mascara for Eyelashes - Waterproof Long Lasting 5D Silk Fiber Lash Lengthening Smudge-Proof Curling Defining Volume Color Makeup for Stage Use
- Price
- $6.22
- Rating
- 4.2/5
- Reviews
- 734
- Age
- 3y ago
Newest
by launch dateWaterproof Mascara for Eyes White Black Brown Purple Long-lasting colored Mascara Eye Makeup Fast-Dry (White 0.17 Fl Oz)
- Price
- $4.98
- Rating
- 4.0/5
- Reviews
- 51
- Age
- 1y ago
[CLASSE]White Mascara Made in Japan Specialized for Cosplay Waterproof sweatproof Smudge-Proof Washable Mascara Excellent color payoff Developed by Cosplay Specialty Store
- Price
- $17.56
- Rating
- 4.4/5
- Reviews
- 400
- Age
- 1y ago
LZXLUKGIR White Mascara and Eyeliner Set 5D Colored Volume and Length Waterproof White Mascara for Eyelashes Natural Lengthening Curling Suitable for Women
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 1y ago
essence | Lash Princess Mascara Primer for Extra Length & Volume (1 Pack) | Voluminous Lash Boosting Conditioning Primer | Vegan Cruelty Free & Paraben Free
- Price
- $4.74
- Rating
- 4.4/5
- Reviews
- 5,116
- Age
- 2y ago
MIESCHER White Mascara for Eyelashes - Waterproof Long Lasting 5D Silk Fiber Lash Lengthening Smudge-Proof Curling Defining Volume Color Makeup for Stage Use
- Price
- $6.22
- Rating
- 4.2/5
- Reviews
- 734
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
10 falling
Sellers
59
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
15%
- LGSZGDCN26%
- Maydear20%
- L'Oreal Paris13%
- LZXLUKGIR9%
- DollyCosme(ドーリーコスメ)9%
- MIESCHER8%
- Open — no brand owns it (4 brands, 15%)
White Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct · busiest ÷ quietest = 7.2×
What reviews say buyers love and hate about White Mascara
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great lash primer”
“Otherwise, fantastic product for my needs”
“Great value”
“Fun color”
“Works great and stays put”
What buyers complain about
71% of reviews“I don't feel that it did anything for my eyelashes”
“Too Dry”
“Not white”
“Did not work as well as It explained”
“It is thinner than the L’Oréal primer which I prefer”
White Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
