White Liquid Eyeliner

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

11.3%

Market size, estimated

$68Ka year

Peak month

October3.7× the quietest month

Top search term

white liquid eyeliner51K searches a year

Listings sell for $6.71 on average, from $3.75 to $10.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $6.71 that is $2K to $3K a year per listing.

Average price

$6.71under the $15 to $100 sweet spot

Price range

$3.75–$10.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$2K–$3K

Returns

0.6%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #279 within Eyes. It carries 9,612 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#279in Eyes

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

9,612per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months