White Liquid Eyeliner
prices mostly outside the sweet spot ($3.75–$10.74) — White Liquid Eyeliner doesn't clear our bar today.
Flapen Score
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Is White Liquid Eyeliner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Liquid Eyeliner is a $68K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
White Liquid Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +13.9% over the last 90 days and 11.3% of searches end in a purchase.
$68K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 17 products
Top White Liquid Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
essence | Lash Princess Liner White | Smudge Proof Matte Eyeliner with Ultra-Fine Brush Tip | Vegan & Cruelty Free
- Price
- $4.81
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear White Canvas 1 Count
- Price
- $6.67
- Rating
- 4.3/5
- Reviews
- 1,129
- Age
- 1y ago
docolor Waterproof Eyeliner Pen Longwearing with Ultra-Fine Tip Liquid Eye Liner (White)
- Price
- $6.13
- Rating
- 4.2/5
- Reviews
- 8,031
- Age
- 6y ago
e.l.f. H2O Proof Inkwell Eyeliner Pen High-pigment Waterproof Liquid Eyeliner Delivers A Matte Finish Vegan & Cruelty-free White Out
- Price
- $7.17
- Rating
- 4.2/5
- Reviews
- 1,873
- Age
- 2y ago
Milani The Tank Liquid Eyeliner - No-Skip Liquid Eyeliner Pen Waterproof Formula Makeup Pen Long Lasting & Smudgeproof - 130 White
- Price
- $10.74
- Rating
- 4.3/5
- Reviews
- 838
- Age
- 2y ago
Trending
90-day click momentum
Melsintern Liquid Eyeliner Pen with Ultra Fine Felt Tip - Matte White Waterproof Smudge Proof & Quick Drying for Long Lasting Wear (01#)
- Price
- $9.00
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 5mo ago
L.A. COLORS Mark & Line Felt Tip Eyeliner Snow White CLE829
- Price
- $3.90
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 1y ago
FADLASH Waterproof Eyeliner Liquid White Ink Matte Eye Liner Smooth & Dry Quickly Eye Pen Smudge-Proof Long-Lasting Natural Look Not Prone Highly Pigmented Vegan (0.6 ml)
- Price
- $4.95
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 5mo ago
ColourPop BFF Liquid Liner - Precision Felt Tip Liquid Eyeliner Pen - High-Pigment & Buildable Colored Eyeliner with a Transfer Resistant Formula - Graceland (0.02 oz)
- Price
- $9.60
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 2y ago
e.l.f. Liquid Eyeliner High-pigment Liquid Eyeliner With Extra-Fine Brush Tip Easy Glide Smudge-proof Formula Jet Black
- Price
- $3.75
- Rating
- 4.6/5
- Reviews
- 11,476
- Age
- 11y ago
Newest
by launch dateMelsintern Liquid Eyeliner Pen with Ultra Fine Felt Tip - Matte White Waterproof Smudge Proof & Quick Drying for Long Lasting Wear (01#)
- Price
- $9.00
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 5mo ago
FADLASH Waterproof Eyeliner Liquid White Ink Matte Eye Liner Smooth & Dry Quickly Eye Pen Smudge-Proof Long-Lasting Natural Look Not Prone Highly Pigmented Vegan (0.6 ml)
- Price
- $4.95
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 5mo ago
MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear White Canvas 1 Count
- Price
- $6.67
- Rating
- 4.3/5
- Reviews
- 1,129
- Age
- 1y ago
L.A. COLORS Mark & Line Felt Tip Eyeliner Snow White CLE829
- Price
- $3.90
- Rating
- 4.1/5
- Reviews
- 125
- Age
- 1y ago
essence | Lash Princess Liner White | Smudge Proof Matte Eyeliner with Ultra-Fine Brush Tip | Vegan & Cruelty Free
- Price
- $4.81
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
74
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
21%
- Essence Cosmetics21%
- MAYBELLINE20%
- docolor12%
- e.l.f.11%
- Milani7%
- NYX PROFESSIONAL MAKEUP7%
White Liquid Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 3.7×
Top White Liquid Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white liquid eyeliner51K/yr
- white eyeliner liquid27K/yr
- liquid white eyeliner6K/yr
- liquid eyeliner white3K/yr
- white liquid liner3K/yr
What reviews say buyers love and hate about White Liquid Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“My favorite fine eye liner”
“Elf always has good quality products, easy to use, great coverage, get a perfect line every time, i didn't notice any eye irritation, you get a clean smoothness have to let dry for a second”
“Ease of use”
“Im very pleased with the application”
“Great color”
What buyers complain about
58% of reviews“it is absolutely not smudge proof or waterproof in the slightest”
“It is dry”
“I notice that the eyeliner has smudged”
“Bad quality”
“it does notttt last”
White Liquid Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Liquid Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
