How competitive is the White Kenneth Cole for Her niche on Amazon United States?

4 brands and 6 sellers compete in White Kenneth Cole for Her on Amazon United States. The top 5 White Kenneth Cole for Her products take 93% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in White Kenneth Cole for Her?

White Kenneth Cole for Her buyers on Amazon United States complain most about Smell, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the White Kenneth Cole for Her niche?

White Kenneth Cole for Her sells for $39.32 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.67–$63.13. The average incumbent carries 3,766 reviews — the moat a new listing must climb.

White Kenneth Cole for Her

brand-locked demand (top 5 brands take 100% of clicks) — White Kenneth Cole for Her doesn't clear our bar today.

Flapen Score

Skip it

Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48

This niche Category average · 10,978 niches

Is White Kenneth Cole for Her profitable on Amazon?

According to Flapen's Amazon United States niche tracking, White Kenneth Cole for Her is a $80K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

White Kenneth Cole for Her: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 6.0% of searches end in a purchase.

$80K

revenue / yr

Units sold / yr3K

Search volume / yr-0.1%34K

Conversion rate6.0%

Avg price$39.32

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 6

Top-5 product click share93%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Top White Kenneth Cole for Her products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kenneth Cole White for Her Body Mist for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 8 Fl oz

Price: $11.67
Rating: 4.5/5
Reviews: 7,484
Age: 10y ago

Kenneth Cole White for Her Eau de Parfum Spray for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 3.4 Fl oz

Price: $51.88
Rating: 4.6/5
Reviews: 899
Age: 22y ago

Kenneth Cole New York Womens Kam Fashion Sneaker White 7.5 M US

Price: $63.13
Rating: 4.1/5
Reviews: 962
Age: 11y ago

Bellavita Luxury White Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Fruity Artemisia Lemon Freesia and Tobacco Notes | Long Lasting Unisex Fragrance

Price: $20.65
Rating: 4.0/5
Reviews: 11,108
Age: 4y ago

Kenneth Cole New York Womens Kam Fashion Sneaker White 6 M US

Price: $58.38
Rating: 4.1/5
Reviews: 962
Age: 11y ago

Newest

by launch date

KENNETH COLE REACTION REEVA PLATFORM WHITE RAFFIA 7.5

Price: $57.25
Rating: 4.4/5
Reviews: 362
Age: 1y ago

Bellavita Luxury White Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Fruity Artemisia Lemon Freesia and Tobacco Notes | Long Lasting Unisex Fragrance

Price: $20.65
Rating: 4.0/5
Reviews: 11,108
Age: 4y ago

Kenneth Cole White for Her Body Mist for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 8 Fl oz

Price: $11.67
Rating: 4.5/5
Reviews: 7,484
Age: 10y ago

Kenneth Cole Black For Her Body Spray Mist for Women Notes of Florals Citrus Sandalwood and Musk Feminine Scent Everyday Wear Fragrance 8 Fl Oz

Price: $12.28
Rating: 4.5/5
Reviews: 4,585
Age: 10y ago

Kenneth Cole New York Womens Kam Fashion Sneaker White 7.5 M US

Price: $63.13
Rating: 4.1/5
Reviews: 962
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Kenneth Cole79%
Kenneth Cole New York12%
Bella Vita Luxury6%
Kenneth Cole REACTION4%

White Kenneth Cole for Her demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR6.0%Products7Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews3,766Avg BSR#945

Peak months: Dec · busiest ÷ quietest = 2.0×

Top White Kenneth Cole for Her search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kenneth cole white for her12K/yr -6.5%8.2% conv.
white perfume8K/yr +10.8%3.9% conv.
white kenneth cole for her7K/yr -4.0%8.5% conv.
kenneth cole white6K/yr +2.6%6.9% conv.

What reviews say buyers love and hate about White Kenneth Cole for Her

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Smell77%

“Nice Light fragrance”

Value For Money4%

“That it is worth the money”

Size-Overall4%

“Great value for the size”

Durability2%

“A little strong at first lasts well”

Quality-Overall1%

“Great product”

What buyers complain about

91% of reviews

Smell67%

“Bad smell”

Value For Money5%

“Like half the price”

Durability5%

“doesnt last for more than 1/2 an hour”

Strength3%

“It's too strong for a woman”

Alcohol Content2%

“It kinda reminds me of rubbing alcohol”

White Kenneth Cole for Her return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Feet Fit

33%

2Size-Overall

17%

3Width

4Comfort-Overall

5Length

Common White Kenneth Cole for Her questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores White Kenneth Cole for Her 42/100 on Amazon United States — Skip it. The niche generates $80K/yr across 7 tracked products. Search demand moved -0.1% over the last 90 days.