white kenneth cole for her
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$39.32avg listing price — sweet spot $15–$100
Price range
Great$11.67–$63.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,766avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$80K$80K/yr · 34K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white kenneth cole for her is a $80K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
white kenneth cole for her market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- $98K–$118K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #945
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Kenneth Cole79%
- Kenneth Cole New York12%
- Bella Vita Luxury6%
- Kenneth Cole REACTION4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top white kenneth cole for her search terms
- kenneth cole white for her12K/yr
- white perfume8K/yr
- white kenneth cole for her7K/yr
- kenneth cole white6K/yr
Top white kenneth cole for her products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenneth Cole White for Her Body Mist for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 8 Fl oz
Kenneth Cole$11.674.5★7,484 rev
Kenneth Cole White for Her Eau de Parfum Spray for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 3.4 Fl oz
Kenneth Cole$51.884.6★899 rev
Kenneth Cole New York Womens Kam Fashion Sneaker White 7.5 M US
Kenneth Cole New York$63.134.1★962 rev
Bellavita Luxury White Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Fruity Artemisia Lemon Freesia and Tobacco Notes | Long Lasting Unisex Fragrance
Bella Vita Luxury$20.654.0★11,108 rev
Kenneth Cole New York Womens Kam Fashion Sneaker White 6 M US
Kenneth Cole New York$58.384.1★962 rev
Newest
by launch date
KENNETH COLE REACTION REEVA PLATFORM WHITE RAFFIA 7.5
Kenneth Cole REACTION$57.25362 rev
Bellavita Luxury White Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Fruity Artemisia Lemon Freesia and Tobacco Notes | Long Lasting Unisex Fragrance
Bella Vita Luxury$20.6511,108 rev
Kenneth Cole White for Her Body Mist for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 8 Fl oz
Kenneth Cole$11.677,484 rev
Kenneth Cole Black For Her Body Spray Mist for Women Notes of Florals Citrus Sandalwood and Musk Feminine Scent Everyday Wear Fragrance 8 Fl Oz
Kenneth Cole$12.284,585 rev
Kenneth Cole New York Womens Kam Fashion Sneaker White 7.5 M US
Kenneth Cole New York$63.13962 rev
Trending
90-day click momentumKenneth Cole New York Womens Kam Fashion Sneaker White 7.5 M US
Kenneth Cole New York$63.134.1★
KENNETH COLE REACTION REEVA PLATFORM WHITE RAFFIA 7.5
Kenneth Cole REACTION$57.254.4★
Kenneth Cole New York Womens Kam Fashion Sneaker White 6 M US
Kenneth Cole New York$58.384.1★
Bellavita Luxury White Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Fruity Artemisia Lemon Freesia and Tobacco Notes | Long Lasting Unisex Fragrance
Bella Vita Luxury$20.654.0★
Kenneth Cole White for Her Body Mist for Women Notes of Mandarin Vanilla Musk and Orchid Fruity Fresh Feminine Scent Long-Lasting Everyday Wear Fragrance 8 Fl oz
Kenneth Cole$11.674.5★
What buyers say about white kenneth cole for her
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Light fragrance”
“That it is worth the money”
“Great value for the size”
“A little strong at first lasts well”
“Great product”
“easy to use”
“its perfect for the rooms”
“Just what my wife wanted”
“the fabric is thick”
“It's clean and great for summer”
What buyers complain about
“Bad smell”
“Like half the price”
“doesnt last for more than 1/2 an hour”
“It's too strong for a woman”
“It kinda reminds me of rubbing alcohol”
“How do you get away with advertising this”
“Arrived leaking”
“Nothing like the reviews”
“Its irritating my skin”
“It is hardly light”
Top return reasons
Common questions
- Is white kenneth cole for her profitable to sell on Amazon United States?
- The niche generates $80K/yr across 7 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the white kenneth cole for her niche?
- 4 brands and 6 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in white kenneth cole for her?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.
- When does demand for white kenneth cole for her peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white kenneth cole for her niche?
- Listings span $11.67–$63.13; the average listing price is $39.32 (sweet spot $15–$100). The average incumbent carries 3,766 reviews — the moat a new listing must climb.