White Kenneth Cole for Her
FailThe top 5 brands take 100% of clicks, so White Kenneth Cole for Her is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $80K/yr34K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 6 sellers
Flapen Score
White Kenneth Cole for Her against its category
The dotted line is the Beauty & Personal Care average. Past it, White Kenneth Cole for Her is stronger. Inside it, weaker.
Market
The White Kenneth Cole for Her market on Amazon at a glance
Shoppers on Amazon United States searched for White Kenneth Cole for Her 34K times last year and spent an estimated $80K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $80Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- kenneth cole white for her12K searches a year
02 · Price
A sale here is worth $39.32.
Listings sell for $39.32 on average, from $11.67 to $63.13. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $39.32 that is $20K to $29K a year per listing.
- Average price
- $39.32inside the $15 to $100 sweet spot
- Price range
- $11.67–$63.13
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $20K–$29K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #945 within Women's. It carries 3,766 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #945in Women's
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 3,766per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top White Kenneth Cole for Her products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 179%
- Brand 212%
- Brand 36%
- Brand 44%
Demand
White Kenneth Cole for Her search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top White Kenneth Cole for Her search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kenneth cole white for her12K/yr
- white perfume8K/yr
- white kenneth cole for her7K/yr
- kenneth cole white6K/yr
Reviews and returns
What reviews say buyers love and hate about White Kenneth Cole for Her
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Kenneth Cole for Her questions
Answered from the same tracked data.









