White Highlighter Stick

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

4.2%

Market size, estimated

$75Ka year

Peak month

January2.2× the quietest month

Top search term

nyx highlighter stick29K searches a year

Listings sell for $10.07 on average, from $2.04 to $22.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.07 that is $3K to $5K a year per listing.

Average price

$10.07under the $15 to $100 sweet spot

Price range

$2.04–$22.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Eyes. It carries 16,190 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

16,190per listing

Listings tracked

33

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months