White Highlighter
soft demand (-26.3% this quarter) — White Highlighter doesn't clear our bar today.
Flapen Score
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Is White Highlighter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Highlighter is a $80K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
White Highlighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.3% over the last 90 days and 3.5% of searches end in a purchase.
$80K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 36 products
Top White Highlighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago
ColourPop Twilight Eyeshadow Palette - Limited Edition Palette with Metallic and Matte Finishes - High-Pigment Eye Makeup with a Long-Wearing Formula (0.3 oz)
- Price
- $24.38
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
Colourpop x The Twilight Saga Eclipse Lip Kit - Warm Burgundy Brown Lip Combo with Lippie Stix Lipstick + Lippie Pencil - Long Lasting Ultra-Pigmented Cream Finish - New Love (2 Count)
- Price
- $15.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 5mo ago
ColourPop x Twilight Super Shock Highlighter Makeup - High-Pigment Crme-Powder Face Makeup - Buildable & Blendable Formula with a Unique Bouncy Texture - Vampire Skin (0.15 oz)
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 1y ago
evpct Pearl White Silver Face Highlighter Makeup White Shimmer Glitter Diamond Sparkly Highlighters Makeup Eyeshadow Palette Powder for Face Body Cheek Skin inner Corner Eye Highlighter Make up 01
- Price
- $6.98
- Rating
- 4.0/5
- Reviews
- 354
- Age
- 2y ago
Trending
90-day click momentum
SushyGlowCosmetics 8ML Bloody Lip Tint- Lip Stain - Vampire Lip Stain - Water Tint - Blood Tint - Blood Stain - Vampy - Goth Lip (Twilight Princess)
- Price
- $31.80
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 5mo ago
e.l.f. Halo Glow Silky Powder Highlighter Long-Lasting Luminous Face Finish Cake-Resistant With Micro-Shimmer Vegan & Cruelty-Free Soft Pearl Era
- Price
- $8.96
- Rating
- 4.4/5
- Reviews
- 969
- Age
- 6mo ago
Colourpop x The Twilight Saga Eclipse Lip Kit - Warm Burgundy Brown Lip Combo with Lippie Stix Lipstick + Lippie Pencil - Long Lasting Ultra-Pigmented Cream Finish - New Love (2 Count)
- Price
- $15.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 5mo ago
ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago
ColourPop x The Twilight Saga Eclipse Jelly Much Gel Eye Shadow - Metallic Eyeshadow with a Water-Based Gel Formula - Intense Color Payoff with Minimized Creasing & Fading - Cullen Coven (0.23 oz)
- Price
- $9.94
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 5mo ago
Newest
by launch dateColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago
Colourpop x The Twilight Saga Eclipse Lip Kit - Warm Burgundy Brown Lip Combo with Lippie Stix Lipstick + Lippie Pencil - Long Lasting Ultra-Pigmented Cream Finish - New Love (2 Count)
- Price
- $15.75
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 5mo ago
ColourPop x The Twilight Saga Eclipse Lip Kit - Pinky Nude Lip Combo with Lippie Stix Lipstick + Lippie Pencil - Long Lasting Ultra-Pigmented Cream Finish - Opposites Attract (2 Count)
- Price
- $15.73
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 5mo ago
ColourPop x The Twilight Saga Eclipse Matte Lipstick - Vampy Red Liquid Lipstick with a Powder-to-Creme Formula - One-Swipe Full Coverage Color - Long Lasting & Non-Drying - Newborn (0.06 oz)
- Price
- $11.94
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 5mo ago
ColourPop x The Twilight Saga Eclipse Jelly Much Gel Eye Shadow - Metallic Eyeshadow with a Water-Based Gel Formula - Intense Color Payoff with Minimized Creasing & Fading - Cullen Coven (0.23 oz)
- Price
- $9.94
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
74
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 85%
Open market
11%
- ColourPop63%
- NYX PROFESSIONAL MAKEUP9%
- evpct6%
- Revolution Beauty London5%
- SHEGLAM3%
- wet n wild2%
- Open — no brand owns it (10 brands, 11%)
White Highlighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top White Highlighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- twilight makeup62K/yr
- white highlighter25K/yr
- colourpop twilight25K/yr
- white highlighter makeup24K/yr
- colorpop twilight11K/yr
- silver highlighter7K/yr
- twilight colourpop9K/yr
- twilight colorpop5K/yr
- silver highlighter makeup6K/yr
- highlighter makeup white4K/yr
What reviews say buyers love and hate about White Highlighter
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Colors are as shown”
“Beautiful shine”
“The product itself is effective”
“Well worth the purchase”
“butter soft”
What buyers complain about
58% of reviews“Breaks easily”
“Color not as advertised”
“Not shiny”
“Very poor quality”
“arrived with a weird goopy texture”
White Highlighter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Highlighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
