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Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-26.3%

Conversion, latest week

3.5%

Market size, estimated

$80Ka year

Top search term

twilight makeup62K searches a year

Listings sell for $11.49 on average, from $2.08 to $31.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.49 that is $1K to $3K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$2.08–$31.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #421 within Eyes. It carries 4,221 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

11.9%

Average rank

#421in Eyes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

4,221per listing

Listings tracked

36

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months