White Hair Spray Color

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months

337K

Growth, 90 days vs prior 90

-56.0%

Conversion, latest week

9.3%

Market size, estimated

$287Ka year

Peak month

October14.6× the quietest month

Top search term

white hair spray57K searches a year

Listings sell for $9.19 on average, from $5.28 to $16.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $9.19 that is $11K to $14K a year per listing.

Average price

$9.19under the $15 to $100 sweet spot

Price range

$5.28–$16.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$11K–$14K

Returns

1.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #362 within Hair Coloring Products. It carries 2,254 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

15.1%

Average rank

#362in Hair Coloring Products

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

2,254per listing

Listings tracked

27

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months