White Hair Dye

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+8.8%

Conversion, latest week

2.5%

Market size, estimated

$61Ka year

Peak month

October1.5× the quietest month

Top search term

white hair dye103K searches a year

Listings sell for $12.06 on average, from $6.51 to $20.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.06 that is $1K to $3K a year per listing.

Average price

$12.06under the $15 to $100 sweet spot

Price range

$6.51–$20.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #163 within Hair Coloring Products. It carries 12,696 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#163in Hair Coloring Products

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

12,696per listing

Listings tracked

40

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months