White Gel Polish

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

+36.1%

Conversion, latest week

13.2%

Market size, estimated

$1.5Ma year

Peak month

June1.8× the quietest month

Top search term

white gel nail polish833K searches a year

Listings sell for $7.60 on average, from $4.12 to $16.55. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $7.60 that is $76K to $95K a year per listing.

Average price

$7.60under the $15 to $100 sweet spot

Price range

$4.12–$16.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$76K–$95K

Returns

0.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Gel Polish. It carries 7,246 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#66in Gel Polish

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

7,246per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months