White Foundation

Shoppers searched for this 700K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months

700K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

4.5%

Market size, estimated

$337Ka year

Peak month

October3.6× the quietest month

Top search term

white foundation345K searches a year

Listings sell for $10.58 on average, from $4.10 to $27.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $10.58 that is $26K to $32K a year per listing.

Average price

$10.58under the $15 to $100 sweet spot

Price range

$4.10–$27.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$26K–$32K

Returns

2.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #312 within Face. It carries 3,985 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#312in Face

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

3,985per listing

Listings tracked

18

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months