White Face Powder
a small market ($93K/yr) — White Face Powder doesn't clear our bar today.
Flapen Score
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Is White Face Powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Face Powder is a $93K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct. Verdict: Skip it — 38/100.
White Face Powder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -3.8% over the last 90 days and 3.9% of searches end in a purchase.
$93K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top White Face Powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago
e.l.f. Perfect Finish HD Powder Blurs Fine Lines & Imperfections All Day Wear Perfect for On The Go 0.28 Oz
- Price
- $6.71
- Rating
- 4.5/5
- Reviews
- 14,539
- Age
- 10y ago
Revlon PhotoReady Blurring Face Powder Face Makeup Packaging May Vary 020 Light Medium
- Price
- $11.49
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 16y ago
Trending
90-day click momentumLOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)
- Price
- $9.14
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 4y ago
SKINFOOD Peach Cotton Pore Blur Pact - Sebum Control Pack with Silky Texture - Long Lasting Makeup Fixing - Pore Primer with Mineral Powder for Oily Skin - Stocking Stuffers - Pore Quick Minimizer
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 1,530
- Age
- 8y ago
Revlon ColorStay Blot Face Makeup Setting Powder Mattifying Blurring & Oil Absorbing Absorbs Sebum Blurs Imperfections and Reduces Pore Appearance 0.5 Oz
- Price
- $8.36
- Rating
- 4.4/5
- Reviews
- 2,596
- Age
- 5y ago
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
Newest
by launch dateLOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Deep Pink 1 Kit
- Price
- $12.98
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink
- Price
- $6.63
- Rating
- 4.6/5
- Reviews
- 12,149
- Age
- 1y ago
LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
92
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- L'Oreal Paris47%
- LANEIGE12%
- e.l.f.12%
- REVLON11%
- wet n wild5%
- SKINFOOD 19574%
- Open — no brand owns it (4 brands, 9%)
White Face Powder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 2.0×
Top White Face Powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- blurring powder134K/yr
- blurring setting powder42K/yr
- blur powder17K/yr
- blurring powder for mature skin14K/yr
- blur setting powder6K/yr
- celesty blurring powder130/yr
What reviews say buyers love and hate about White Face Powder
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“Great product, excellent setting”
“Makes your skin look nice”
“Great Value”
“Nice pink shade”
“Silky Smooth”
What buyers complain about
50% of reviews“difficult to use”
“It looks pink”
“Doesnt work”
“does not fit”
“Too dry”
White Face Powder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Face Powder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
