White Face Powder
FailShoppers spend an estimated $93K a year here, so White Face Powder is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $93K/yr212K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 92 sellers
Flapen Score
White Face Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, White Face Powder is stronger. Inside it, weaker.
Market
The White Face Powder market on Amazon at a glance
Shoppers on Amazon United States searched for White Face Powder 212K times last year and spent an estimated $93K. The top 5 brands take 87% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $93Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- blurring powder134K searches a year
02 · Price
A sale here is worth $11.23.
Listings sell for $11.23 on average, from $6.63 to $20.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.23 that is $3K to $6K a year per listing.
- Average price
- $11.23under the $15 to $100 sweet spot
- Price range
- $6.63–$20.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Face. It carries 5,953 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Face
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,953per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top White Face Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
92
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- Brand 147%
- Brand 212%
- Brand 312%
- Brand 411%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 9%)
Demand
White Face Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top White Face Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blurring powder134K/yr
- blurring setting powder42K/yr
- blur powder17K/yr
- blurring powder for mature skin14K/yr
- blur setting powder6K/yr
- celesty blurring powder130/yr
Reviews and returns
What reviews say buyers love and hate about White Face Powder
We read the reviews and the return reasons for every product selling here.
“difficult to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Face Powder questions
Answered from the same tracked data.