White Face Powder
FailShoppers spend an estimated $93K a year here, so White Face Powder is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $93K/yr212K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 92 sellers
Flapen Score
White Face Powder against its category
The dotted line is the Beauty & Personal Care average. Past it, White Face Powder is stronger. Inside it, weaker.
Market
The White Face Powder market on Amazon at a glance
Shoppers on Amazon United States searched for White Face Powder 212K times last year and spent an estimated $93K. The top 5 brands take 87% of clicks. Demand peaks in Oct. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $93Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- blurring powder134K searches a year
02 · Price
A sale here is worth $11.23.
Listings sell for $11.23 on average, from $6.63 to $20.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $11.23 that is $3K to $6K a year per listing.
- Average price
- $11.23under the $15 to $100 sweet spot
- Price range
- $6.63–$20.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Face. It carries 5,953 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Face
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 5,953per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top White Face Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago

e.l.f. Perfect Finish HD Powder Blurs Fine Lines & Imperfections All Day Wear Perfect for On The Go 0.28 Oz
- Price
- $6.71
- Rating
- 4.5/5
- Reviews
- 14,539
- Age
- 10y ago

Revlon PhotoReady Blurring Face Powder Face Makeup Packaging May Vary 020 Light Medium
- Price
- $11.49
- Rating
- 4.6/5
- Reviews
- 7,068
- Age
- 16y ago
Trending
estimated 90-day click momentum
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)
- Price
- $9.14
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 4y ago

SKINFOOD Peach Cotton Pore Blur Pact - Sebum Control Pack with Silky Texture - Long Lasting Makeup Fixing - Pore Primer with Mineral Powder for Oily Skin - Stocking Stuffers - Pore Quick Minimizer
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 1,530
- Age
- 8y ago

Revlon ColorStay Blot Face Makeup Setting Powder Mattifying Blurring & Oil Absorbing Absorbs Sebum Blurs Imperfections and Reduces Pore Appearance 0.5 Oz
- Price
- $8.36
- Rating
- 4.4/5
- Reviews
- 2,596
- Age
- 5y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago
Newest
by launch date
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
- Price
- $12.92
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
- Price
- $12.83
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Deep Pink 1 Kit
- Price
- $12.98
- Rating
- 4.5/5
- Reviews
- 3,703
- Age
- 1y ago

wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink
- Price
- $6.63
- Rating
- 4.6/5
- Reviews
- 12,149
- Age
- 1y ago

LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
- Price
- $20.48
- Rating
- 4.3/5
- Reviews
- 2,186
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
92
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
9%
- L'Oreal Paris47%
- LANEIGE12%
- e.l.f.12%
- REVLON11%
- wet n wild5%
- SKINFOOD 19574%
- Open — no brand owns it (4 brands, 9%)
Demand
White Face Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top White Face Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blurring powder134K/yr
- blurring setting powder42K/yr
- blur powder17K/yr
- blurring powder for mature skin14K/yr
- blur setting powder6K/yr
- celesty blurring powder130/yr
Reviews and returns
What reviews say buyers love and hate about White Face Powder
We read the reviews and the return reasons for every product selling here.
“difficult to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Face Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









