white face powder
Skip itA small market ($93K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.23avg listing price — sweet spot $15–$100
Price range
Okay$6.63–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,953avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 212K searches
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white face powder is a $93K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
white face powder market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $90K–$112K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
92
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
9%
- L'Oreal Paris47%
- LANEIGE12%
- e.l.f.12%
- REVLON11%
- wet n wild5%
- SKINFOOD 19574%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top white face powder search terms
- blurring powder134K/yr
- blurring setting powder42K/yr
- blur powder17K/yr
- blurring powder for mature skin14K/yr
- blur setting powder6K/yr
- celesty blurring powder130/yr
Top white face powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
L'Oreal Paris$12.924.5★3,703 rev
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
L'Oreal Paris$12.834.5★3,703 rev
LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
LANEIGE$20.484.3★2,186 rev
e.l.f. Perfect Finish HD Powder Blurs Fine Lines & Imperfections All Day Wear Perfect for On The Go 0.28 Oz
e.l.f.$6.714.5★14,539 rev
Revlon PhotoReady Blurring Face Powder Face Makeup Packaging May Vary 020 Light Medium
REVLON$11.494.6★7,068 rev
Newest
by launch dateLOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
L'Oreal Paris$12.923,703 rev
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
L'Oreal Paris$12.833,703 rev
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Deep Pink 1 Kit
L'Oreal Paris$12.983,703 rev
wet n wild Photo Focus Loose Setting Powder Lightweight Silky Formula Radiant Tint for a Luminous Glow Blurring & Oil-Control Finish Long-Lasting Makeup Setting Powder Cruelty-Free - Soft Pink
wet n wild$6.6312,149 rev
LANEIGE Neo Blurring Powder: Korean Shine Control Compact with Pore Blurring Smoothing Finish & Travel-Friendly No Spill Packaging
LANEIGE$20.482,186 rev
Trending
90-day click momentumLOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Translucent Light 1 Kit
L'Oreal Paris$12.834.5★
ETUDE Zero Sebum Loose Powder for Oily skin | Translucent Setting Powder with 80% Mineral | Multi-use as dry shampoo Lightweight Oil Control Long-Lasting Soft Matte Finish (4g)
ETUDE$9.144.4★
SKINFOOD Peach Cotton Pore Blur Pact - Sebum Control Pack with Silky Texture - Long Lasting Makeup Fixing - Pore Primer with Mineral Powder for Oily Skin - Stocking Stuffers - Pore Quick Minimizer
SKINFOOD 1957$7.954.2★
Revlon ColorStay Blot Face Makeup Setting Powder Mattifying Blurring & Oil Absorbing Absorbs Sebum Blurs Imperfections and Reduces Pore Appearance 0.5 Oz
REVLON$8.364.4★
LOreal Paris Infallible Blur-fection Longwear Loose Setting Powder Blurring Face Powder With Up to 24HRs of Wear Brightening Light Pink 1 Kit
L'Oreal Paris$12.924.5★
What buyers say about white face powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great product, excellent setting”
“Makes your skin look nice”
“Great Value”
“Nice pink shade”
“Silky Smooth”
“my face is super shiny”
“Lasts all day”
“Exactly what I wanted”
“Great for oily skin”
“Light coverage with a nice subtle sheen”
What buyers complain about
“difficult to use”
“It looks pink”
“Doesnt work”
“does not fit”
“Too dry”
“This is way overpriced”
“I have extremely oily skin”
“I was worried that it would make my skin look dry”
“Not a good quality”
“This made my skin extremely oily”
Top return reasons
Common questions
- Is white face powder profitable to sell on Amazon United States?
- The niche generates $93K/yr across 15 tracked products. 90-day search growth is -3.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the white face powder niche?
- 10 brands and 92 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in white face powder?
- Top complaints mined from reviews: Ease Of Use, Color, Functionality-Overall. The return rate is 1.1%.
- When does demand for white face powder peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white face powder niche?
- Listings span $6.63–$20.48; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 5,953 reviews — the moat a new listing must climb.