White Eyelashes
FailPrices span $4.60–$11.81, mostly outside the sweet spot, so White Eyelashes is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $38K/yr78K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 17 sellers
Flapen Score
White Eyelashes against its category
The dotted line is the Beauty & Personal Care average. Past it, White Eyelashes is stronger. Inside it, weaker.
Market
The White Eyelashes market on Amazon at a glance
Shoppers on Amazon United States searched for White Eyelashes 78K times last year and spent an estimated $38K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $38Ka year
- Peak month
- October6.9× the quietest month
- Top search term
- white lashes35K searches a year
02 · Price
A sale here is worth $7.67.
Listings sell for $7.67 on average, from $4.60 to $11.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.67 that is $767 to $2K a year per listing.
- Average price
- $7.67under the $15 to $100 sweet spot
- Price range
- $4.60–$11.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $767–$2K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,950 within Makeup Brushes & Tools. It carries 855 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #1,950in Makeup Brushes & Tools
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 855per listing
- Listings tracked
- 24
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top White Eyelashes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
17
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
30%
- Brand 117%
- Brand 214%
- Brand 313%
- Brand 410%
- Brand 59%
- Brand 67%
Demand
White Eyelashes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.9×
Search terms
Top White Eyelashes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- white lashes35K/yr
- white eyelashes37K/yr
- white false eyelashes5K/yr
Reviews and returns
What reviews say buyers love and hate about White Eyelashes
We read the reviews and the return reasons for every product selling here.
“No pigment, more like a primer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Eyelashes questions
Answered from the same tracked data.