Is white eyelashes profitable to sell on Amazon United States?

The niche generates $38K/yr across 24 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (46/100).

How competitive is the white eyelashes niche?

16 brands and 17 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in white eyelashes?

Top complaints mined from reviews: Color, Comfort-Overall, Size-Overall. The return rate is 3.2%.

When does demand for white eyelashes peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 6.9× the quietest.

What does it cost to enter the white eyelashes niche?

Listings span $4.60–$11.81; the average listing price is $7.67 (sweet spot $15–$100). The average incumbent carries 855 reviews — the moat a new listing must climb.

white eyelashes

Skip it

Prices mostly outside the sweet spot ($4.60–$11.81) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good854.71

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.67

avg listing price — sweet spot $15–$100

Market size

Bad$38K

$38K/yr · 78K searches

Price range

Bad$4.60–$11.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, white eyelashes is a $38K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

white eyelashes market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $38K–$46K; units × avg price
Conversion rate: 6.4%
Avg BSR: #1,950
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 8.0%
Avg brand age: 41 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

30%

AUGENLI17%
outopen14%
ValueBargain13%
Thrymme10%
wiwoseo9%
Luwigs7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -2.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.9×

Open Trend

Top white eyelashes search terms

white lashes35K/yr +1.1%4.5% conv.
white eyelashes37K/yr -4.9%6.4% conv.
white false eyelashes5K/yr -19.3%7.2% conv.

All search terms

Top white eyelashes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AUGENLI Halloween White False Lashes Upper & Bottom Extension Tools Japanese Anime Cosplay Natural Makeup Looking Masquerade Party Eye Lashes (01A)

AUGENLI$8.424.0★146 rev

White Eyelashes White Lashes for Christmas & Anime Events Fluffy Manga Style False Eyelashes with Invisible Band Japanese Style Makeup Accessories for Party & Photo Shoots

ValueBargain$4.954.2★32 rev

wiwoseo White Lashes Natural Look Eyelashes Halloween White Eyelashes Cat Eye Lashes Clear Band Lashes Halloween Cosplay Lash Extensions Wispy False Lashes 7 Pairs

wiwoseo$7.874.3★6,204 rev

outopen White False Eyelashes Halloween White Eye lashes Extension Tools Anime Cosplay Makeup Natural Looking Masquerade Party Eyelashes (A01-White 2 Pairs(Upper&Bottom))

outopen$9.844.3★1,102 rev

Luwigs White False Eyelashes Cosplay Halloween White Lashes Extension Tools Reusable Natural Looking Anime Makeup Masquerade Party

Luwigs$6.984.4★102 rev

Newest

by launch date

5 Pairs White Lashes Spiked White Eyelashes Cosplay with Invisible Band

ValueBargain$6.020 rev

3mo ago

5 Pairs White Lashes Wispy Short Manga Anime White False Lashes for Halloween Stage Performance Daily Costume Makeup Japanese Kawaii Style False Eyelashes

FRCTLNKG$5.361 rev

3mo ago

White Lashes White False Lashes for Halloween Anime Cosplay Japanese Manga Style Eyelashes for Masquerade Party and Photo Shoots

FRCTLNKG$4.600 rev

4mo ago

White Eyelashes 2 Pairs of White Lashes with Invisible Band & Spiky Manga Style for Party & Photo Shoots Anime Events

Thrymme$6.060 rev

7mo ago

5Pairs White Lashes White Eyelashes Short Natural Manga Style Festival Celebration & Cosplay Upper Set

Thrymme$5.368 rev

7mo ago

What buyers say about white eyelashes

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality21%

“This white mascara worked so well”

Color17%

“Look kind of natural”

Quality-Overall7%

“are of great quality for the price”

Value For Money7%

“figured I would try this one out since it was pretty affordable”

Ease Of Application6%

“The application was easy”

Adhesion/Stickiness6%

“the glue was great”

Coverage6%

“Super good coverage”

Soft Feel3%

“Soft”

Shape/Style2%

“Keeps that fresh fluffy look”

Advertised Vs Actual Product2%

“shows up just as youd expect it to. well.”

What buyers complain about

Color13%

“No pigment, more like a primer”

Comfort-Overall13%

“Uncomfortable”

Size-Overall11%

“The brush is WAY too big though”

Ease Of Use8%

“its a bit difficult to get it in”

Adhesion/Stickiness6%

“I couldn't get them to stick right on my eyes”

Thickness6%

“Band is thick”

Quality-Overall5%

“I also feel like the quality degrades pretty quickly”

Stiffness5%

“The band is very stiff”

Instructions/User Manual/Troubleshooting3%

“as no instructions were given”

Add-Ons/Attachments3%

“difficult to attach”

Top return reasons

Advertised Vs Actual Product21%

Adhesion/Stickiness10%

Eyelash Quality9%

Size-Overall9%

Functionality-Overall8%

Defective Material/Parts7%

Color6%