White Eyelashes

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

6.4%

Market size, estimated

$38Ka year

Peak month

October6.9× the quietest month

Top search term

white lashes35K searches a year

Listings sell for $7.67 on average, from $4.60 to $11.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.67 that is $767 to $2K a year per listing.

Average price

$7.67under the $15 to $100 sweet spot

Price range

$4.60–$11.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$767–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,950 within Makeup Brushes & Tools. It carries 855 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

8.0%

Average rank

#1,950in Makeup Brushes & Tools

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

855per listing

Listings tracked

24

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months