white eyebrow pencil
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$646K$646K/yr · 698K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Price range
Okay$1.33–$22.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Review moat
Bad19,197.86avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white eyebrow pencil is a $646K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
white eyebrow pencil market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- $610K–$763K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
75
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
18%
- wet n wild21%
- NYX PROFESSIONAL MAKEUP20%
- REVLON16%
- L.A. COLORS12%
- MAYBELLINE8%
- evpct5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.9% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top white eyebrow pencil search terms
- white eyeliner394K/yr
- white eyeliner pencil126K/yr
- white eye liner20K/yr
- white waterline eyeliner19K/yr
- white eye pencil16K/yr
- white eyeliner for waterline21K/yr
- white liner16K/yr
- white pencil eyeliner11K/yr
- eyeliner white10K/yr
- lpiz blanco para ojos9K/yr
Top white eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!
wet n wild$1.334.5★17,877 rev
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 215 White 0.01 oz
REVLON$7.404.5★51,636 rev
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
NYX PROFESSIONAL MAKEUP$5.454.3★86,427 rev
L.A. Colors Auto Eye Liner Pencil 665 White
L.A. COLORS$2.244.3★781 rev
Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Polished White 1 Count
MAYBELLINE$7.724.4★36,243 rev
Newest
by launch date
NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 17 Wired White (Matte White)
NYX PROFESSIONAL MAKEUP$12.06960 rev
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Cloud Nine
e.l.f.$3.813,865 rev
MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear White Canvas 1 Count
MAYBELLINE$6.671,129 rev
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 215 White 0.01 oz
REVLON$7.4051,636 rev
essence | Lash Princess Liner White | Smudge Proof Matte Eyeliner with Ultra-Fine Brush Tip | Vegan & Cruelty Free
Essence Cosmetics$4.8194 rev
Trending
90-day click momentumNYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 17 Wired White (Matte White)
NYX PROFESSIONAL MAKEUP$12.064.2★
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Snowy Skies
wet n wild$2.044.3★
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Bragging Whites
wet n wild$2.074.3★
Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks White Matte
Julep$11.354.1★
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!
wet n wild$1.334.5★
What buyers say about white eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“The color is bright”
“Everything about it feels well-made and reliable, which immediately gave me confidence in the purchase”
“Im obsessed with this white liner: it stays put on the waterline perfectly and looks amazing”
“Soft and creamy”
“Fairly durable,”
“Easy to use”
“Decent For The Price”
“Easy smooth application”
“it does not smudge at all”
“As advertised”
What buyers complain about
“Broke after one use”
“not enough white”
“Go for better brand”
“it seems to get watered down”
“Very chalky”
“Does not work like ad”
“Like it but, deceiving”
“Is not waterproof for eyes”
“before applying, otherwise it doesnt show up very strong”
“smears right on the upper lid”
Top return reasons
Common questions
- Is white eyebrow pencil profitable to sell on Amazon United States?
- The niche generates $646K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the white eyebrow pencil niche?
- 14 brands and 75 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in white eyebrow pencil?
- Top complaints mined from reviews: Durability, Color, Quality-Overall. The return rate is 0.8%.
- When does demand for white eyebrow pencil peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the white eyebrow pencil niche?
- Listings span $1.33–$22.25; the average listing price is $7.63 (sweet spot $15–$100). The average incumbent carries 19,198 reviews — the moat a new listing must climb.