White Eyebrow Pencil

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $646K a year.

Searches, last 12 months

698K

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

12.1%

Market size, estimated

$646Ka year

Peak month

October2.0× the quietest month

Top search term

white eyeliner394K searches a year

Listings sell for $7.63 on average, from $1.33 to $22.25. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $7.63 that is $31K to $38K a year per listing.

Average price

$7.63under the $15 to $100 sweet spot

Price range

$1.33–$22.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

4,000–5,000

Revenue per listing a year

$31K–$38K

Returns

0.8%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Eyes. It carries 19,198 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#45in Eyes

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

19,198per listing

Listings tracked

21

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

59 months