White Eyebrow Pencil
White Eyebrow Pencil shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Is White Eyebrow Pencil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, White Eyebrow Pencil is a $646K/yr Amazon United States market (698K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 56/100.
White Eyebrow Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.9% over the last 90 days and 12.1% of searches end in a purchase.
$646K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top White Eyebrow Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!
- Price
- $1.33
- Rating
- 4.5/5
- Reviews
- 17,877
- Age
- 11y ago
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 215 White 0.01 oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 51,636
- Age
- 1y ago
NYX PROFESSIONAL MAKEUP Jumbo Eye Pencil Blendable Eyeshadow Stick & Eyeliner Pencil - Milk (White)
- Price
- $5.45
- Rating
- 4.3/5
- Reviews
- 86,427
- Age
- 17y ago
L.A. Colors Auto Eye Liner Pencil 665 White
- Price
- $2.24
- Rating
- 4.3/5
- Reviews
- 781
- Age
- 15y ago
Maybelline TattooStudio Long-Lasting Sharpenable Eyeliner Pencil Glide on Smooth Gel Pigments with 36 Hour Wear Waterproof Polished White 1 Count
- Price
- $7.72
- Rating
- 4.4/5
- Reviews
- 36,243
- Age
- 7y ago
Trending
90-day click momentum
NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 17 Wired White (Matte White)
- Price
- $12.06
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 7mo ago
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Snowy Skies
- Price
- $2.04
- Rating
- 4.3/5
- Reviews
- 16,511
- Age
- 2y ago
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick Moisturizing Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula Cruelty-Free & Vegan - Bragging Whites
- Price
- $2.07
- Rating
- 4.3/5
- Reviews
- 16,511
- Age
- 4y ago
Julep When Pencil Met Gel Eyeliner Waterproof Long-Lasting Smudge-Proof Liner for Everyday to Night Looks White Matte
- Price
- $11.35
- Rating
- 4.1/5
- Reviews
- 23,241
- Age
- 4y ago
wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!
- Price
- $1.33
- Rating
- 4.5/5
- Reviews
- 17,877
- Age
- 11y ago
Newest
by launch dateNYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 17 Wired White (Matte White)
- Price
- $12.06
- Rating
- 4.2/5
- Reviews
- 960
- Age
- 7mo ago
e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Cloud Nine
- Price
- $3.81
- Rating
- 4.4/5
- Reviews
- 3,865
- Age
- 1y ago
MAYBELLINE Tattoo Studio Dip-Ink Liquid Eyeliner Waterproof Eyeliner With Up to 24 Hour Wear White Canvas 1 Count
- Price
- $6.67
- Rating
- 4.3/5
- Reviews
- 1,129
- Age
- 1y ago
REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 215 White 0.01 oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 51,636
- Age
- 1y ago
essence | Lash Princess Liner White | Smudge Proof Matte Eyeliner with Ultra-Fine Brush Tip | Vegan & Cruelty Free
- Price
- $4.81
- Rating
- 4.2/5
- Reviews
- 94
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
75
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
18%
- wet n wild21%
- NYX PROFESSIONAL MAKEUP20%
- REVLON16%
- L.A. COLORS12%
- MAYBELLINE8%
- evpct5%
- Open — no brand owns it (8 brands, 18%)
White Eyebrow Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top White Eyebrow Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- white eyeliner394K/yr
- white eyeliner pencil126K/yr
- white eye liner20K/yr
- white waterline eyeliner19K/yr
- white eye pencil16K/yr
- white eyeliner for waterline21K/yr
- white liner16K/yr
- white pencil eyeliner11K/yr
- eyeliner white10K/yr
- lpiz blanco para ojos9K/yr
What reviews say buyers love and hate about White Eyebrow Pencil
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The color is bright”
“Everything about it feels well-made and reliable, which immediately gave me confidence in the purchase”
“Im obsessed with this white liner: it stays put on the waterline perfectly and looks amazing”
“Soft and creamy”
“Fairly durable,”
What buyers complain about
59% of reviews“Broke after one use”
“not enough white”
“Go for better brand”
“it seems to get watered down”
“Very chalky”
White Eyebrow Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Eyebrow Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
