White Concealer

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

101K

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

8.5%

Market size, estimated

$86Ka year

Peak month

October2.5× the quietest month

Top search term

white concealer87K searches a year

Listings sell for $10.02 on average, from $4.98 to $31.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.02 that is $5K to $8K a year per listing.

Average price

$10.02under the $15 to $100 sweet spot

Price range

$4.98–$31.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

1.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Eyes. It carries 1,899 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#111in Eyes

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,899per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months