Is white cat eye gel polish profitable to sell on Amazon United States?

The niche generates $101K/yr across 85 tracked products. 4 of 17 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (49/100).

How competitive is the white cat eye gel polish niche?

11 brands and 17 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in white cat eye gel polish?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Thickness. The return rate is 1.4%.

When does demand for white cat eye gel polish peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.

What does it cost to enter the white cat eye gel polish niche?

Listings span $5.66–$36.01; the average listing price is $9.38 (sweet spot $15–$100). The average incumbent carries 2,704 reviews — the moat a new listing must climb.

white cat eye gel polish

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Competition

Great24%

top-5 click share — an open shelf

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.66–$36.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,703.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.38

avg listing price — sweet spot $15–$100

Market size

Okay$101K

$101K/yr · 433K searches

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, white cat eye gel polish is a $101K/yr Amazon United States market (433K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

white cat eye gel polish market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $94K–$117K; units × avg price
Conversion rate: 2.5%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.1%
Avg brand age: 37 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

11 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

24%

Top 20: 62%

Open market

Born Pretty75%
Double Rhythm11%
GAOY6%
beetles Gel Polish2%
modelones2%
MAYCHAO1%
Open — no brand owns it (5 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -0.6% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.3×

Open Trend

Top white cat eye gel polish search terms

born pretty gel polish241K/yr -6.6%1.7% conv.
born pretty75K/yr +15.1%0.9% conv.
white cat eye gel polish58K/yr +2.8%4.8% conv.
white cateye gel polish12K/yr +12.8%5.0% conv.
born pretty nail polish9K/yr +20.9%1.1% conv.
white cat eye7K/yr +13.7%5.4% conv.
gel nail polish born pretty7K/yr -15.2%1.2% conv.
born pretty gel polish set7K/yr -5.3%1.1% conv.
cat eye gel nail polish white5K/yr -15.2%3.5% conv.
born pretty gel nail polish5K/yr -3.9%1.9% conv.

All search terms

Top white cat eye gel polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Born Pretty 9D Cat Magnetic Eye Gel Nail Polish Holographic Rainbow Gel Polish Blue Purple Soak Off U V LED Gel Polish Nail Art Design Manicure Salon DIY Home 15ML

Born Pretty$7.193.9★5,058 rev

Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Jelly Silver-MC1099)

Double Rhythm$7.824.1★3,179 rev

Born Pretty Magnetic Gel Nail Polish Moonlight White Cat Magnetic Eye Gel Polish White Auroras Nail Polish Nail Art Vanish 15ML

Born Pretty$7.504.2★1,603 rev

Born Pretty Gel Top Coat 15ml Gloss Base and Top Coat Set No Wipe Super Top Gel Not Chip or Peel and Long Lasting Base Gel Top Gel for Nail Art

Born Pretty$5.894.5★905 rev

Born Pretty Cat Magnetic Gel Nail Polish 9D Chameleon Holorgraphic Cat Magnetic Eye Gel Polish Glitter Gel Polish Set 6PCS

Born Pretty$14.704.0★2,550 rev

Newest

by launch date

Born Pretty Neon Gel Nail Polish 23Pcs Spring Summer Hot Pink Fluorescent Green Yellow Pastel Macaron Candy Sweet Colors Gel Polish Kit with Base&Glossy Matte Top Coat

Born Pretty$10.361,288 rev

6mo ago

Double Rhythm Jelly Glass Cat Eye Gel Polish with Magnet 15ML Holographic Glitter Shimmer Translucent Sheer Color Magnetic Nail Polish Salon DIY at Home (Milky White Silver-MC1302)

Double Rhythm$7.813,179 rev

6mo ago

BORN PRETTY 15ML Cat Magnetic Eye Gel Nail Polish Rainbow Aurora Holographic Gel Polish Red Orange Blue Blazing Sky Colors Glitter Magnetic Nail Polish Nails Art Manicure Salon DIY

Born Pretty$9.941,572 rev

7mo ago

BORN PRETTY Solid Hard Builder Gel for Nails 60g Large Capacity Professional 3D Sculpting & Extension Gel with Sequins & Chrome Powder Non-Sticky Soak Off Formula for Home and Salon Nail Art

Born Pretty$9.1032 rev

11mo ago

Born Pretty Jelly Gel Nail Polish Milky White Nude Pink Sheer Translucent

Born Pretty$8.813,258 rev

1y ago

What buyers say about white cat eye gel polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color37%

“variety of colors”

Quality-Overall10%

“Amazing quality”

Ease Of Use6%

“Easy to Use”

Value For Money4%

“Great value”

Brightness/Shine/Glow4%

“Very beautiful shine”

Stitch/Finish/Polish4%

“provide a smooth finish”

Ease Of Application3%

“Applies well”

Advertised Vs Actual Product3%

“Exactly what I ordered”

Durability3%

“its holding up well”

Thickness2%

“Really pretty and a nice thick gel”

What buyers complain about

Color29%

“Not the right color”

Advertised Vs Actual Product10%

“Looks nothing like the photo”

Thickness7%

“Gel is too thick”

Functionality-Overall5%

“it never worked”

Quality-Overall4%

“Bad quality”

Adhesion/Stickiness4%

“still felt sticky”

Value For Money3%

“not for the price”

Size-Overall3%

“One doesn't fit right”

Moist/Dry3%

“did not dry properly”

Durability2%

“It fell apart”

Top return reasons

Color49%

Advertised Vs Actual Product17%

Functionality-Overall7%

Size-Overall3%

Quality-Overall2%

Leak-Proof2%