White Bow

Shoppers searched for this 638K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $294K a year.

Searches, last 12 months

638K

Growth, 90 days vs prior 90

+19.0%

Conversion, latest week

6.6%

Market size, estimated

$294Ka year

Peak month

October2.0× the quietest month

Top search term

white bow171K searches a year

Listings sell for $7.04 on average, from $3.96 to $12.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $7.04 that is $5K to $7K a year per listing.

Average price

$7.04under the $15 to $100 sweet spot

Price range

$3.96–$12.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$7K

Returns

3.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #566 within Clips & Barrettes. It carries 716 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#566in Clips & Barrettes

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

716per listing

Listings tracked

41

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months