Is white bobby pins profitable to sell on Amazon United States?

The niche generates $58K/yr across 9 tracked products. 90-day search growth is +30.7%. Flapen's verdict: Skip it (41/100).

How competitive is the white bobby pins niche?

8 brands and 24 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in white bobby pins?

Top complaints mined from reviews: Size-Overall, Color, Paint Quality. The return rate is 1.3%.

When does demand for white bobby pins peak?

Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the white bobby pins niche?

Listings span $3.81–$9.91; the average listing price is $6.85 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.

white bobby pins

Skip it

Prices mostly outside the sweet spot ($3.81–$9.91) — this niche doesn't clear our bar today.

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Good+30.7%

90-day search growth — must beat 0% to launch

Review moat

Okay2,172.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad$6.85

avg listing price — sweet spot $15–$100

Market size

Bad$58K

$58K/yr · 65K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad$3.81–$9.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, white bobby pins is a $58K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun. Verdict: Skip it — 41/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

white bobby pins market data

Units sold / yr: 10K–13K; avg 1,000–1,250/product
Revenue / yr: $69K–$86K; units × avg price
Conversion rate: 13.0%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 158 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Sta-Rite42%
YINGFENG14%
Mia Klein13%
Hicarer8%
KWONG8%
Heliums7%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.7% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top white bobby pins search terms

white bobby pins41K/yr +35.7%14.3% conv.
white bobby pins for hair18K/yr +11.5%16.3% conv.
white hair pins7K/yr +58.7%5.3% conv.

All search terms

Top white bobby pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sta-Rite White Bobby Pins - 60 count

Sta-Rite$3.814.4★3,178 rev

White Bobby Pins for Hair YINGFENG 220 Count 2.2 Inch Wavy Style Hair Pins for Women Hair Clips Bulk with Storage Box Hairpins Perfect for Gray or White Haired Ladies

YINGFENG$9.294.5★7,068 rev

Mia Klein Bobby Pins Hair Pins 2 Inch 60PCS Crimped Hair Grips for Kids Girls and Women Secure and Easy for All Hair Types With Ball Tips Design. Hair Accessories for Daily Use (Silver)

Mia Klein$5.694.6★476 rev

Hicarer 100 Pieces White Bobby Pins 2.2 Inch Hair Pins for Women Wave Hair Clips Bulk with Storage Box Wedding Hair Accessories for All Hair Types

Hicarer$9.914.5★1,392 rev

Dofash 5Waves Bobby Pins White Hair Pins 5CM/2IN Hairpins Decorative Hair Accessories for Women Wedding White Gray Hair - 60 Count/Card

KWONG$7.104.5★478 rev

Newest

by launch date

Silver bobby pins suitable for white hair with storage case suitable for all hair types (Silver-01)

HCYPCV$4.0371 rev

2y ago

Mia Klein Bobby Pins Hair Pins 2 Inch 60PCS Crimped Hair Grips for Kids Girls and Women Secure and Easy for All Hair Types With Ball Tips Design. Hair Accessories for Daily Use (Silver)

Mia Klein$5.69476 rev

2y ago

White Bobby Pins for Hair YINGFENG 220 Count 2.2 Inch Wavy Style Hair Pins for Women Hair Clips Bulk with Storage Box Hairpins Perfect for Gray or White Haired Ladies

YINGFENG$9.297,068 rev

3y ago

Heliums Large Bobby Pins - Platinum White - 2.5 Inch Extra Long Wavy Hair Pins - 24 Pack

Heliums$6.751,609 rev

6y ago

Dofash 5Waves Bobby Pins White Hair Pins 5CM/2IN Hairpins Decorative Hair Accessories for Women Wedding White Gray Hair - 60 Count/Card

KWONG$7.10478 rev

6y ago

What buyers say about white bobby pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“So well made”

Color15%

“Color is perfect”

Suitability Colored Hair10%

“Blended in nicely with my hair color”

Ease Of Use7%

“Easy to use”

Value For Money5%

“These are a great value for the price”

Durability5%

“Sturdy and durable”

Advertised Vs Actual Product5%

“Exactly what I was looking for”

Hair Styling4%

“The set is perfect for last-minute hair fixes”

Storage Capacity4%

“📦 Convenient Storage:”

Suitability Straight Hair2%

“Perfect for my hair”

What buyers complain about

Size-Overall17%

“these are shorter”

Color11%

“Not white”

Paint Quality7%

“The paint has a bare”

Strength6%

“Too flimsy”

Quality-Overall4%

“Not as good as they were in the 60s”

Ease Of Use4%

“Impossible to use”

Grip4%

“They don't grip or stay in my hair”

Color Fading/Discoloration3%

“White wears off”

Brightness/Shine/Glow2%

“has no sparkle to it”

Thickness2%

“They are thin”

Top return reasons

Color50%

Size-Overall14%

Advertised Vs Actual Product8%

Strength4%

Paint Quality4%

Quality-Overall3%

Defective Material/Parts2%

Suitability Colored Hair2%

Functionality-Overall2%

Ease Of Use2%

Common questions

Is white bobby pins profitable to sell on Amazon United States?: The niche generates $58K/yr across 9 tracked products. 90-day search growth is +30.7%. Flapen's verdict: Skip it (41/100).
How competitive is the white bobby pins niche?: 8 brands and 24 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in white bobby pins?: Top complaints mined from reviews: Size-Overall, Color, Paint Quality. The return rate is 1.3%.
When does demand for white bobby pins peak?: Demand peaks in May–Jun; the busiest month runs 2.7× the quietest.
What does it cost to enter the white bobby pins niche?: Listings span $3.81–$9.91; the average listing price is $6.85 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.