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White Beard Dye

Fail

Shoppers spend an estimated $30K a year here, so White Beard Dye is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$30K/yr45K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 24 sellers

Flapen Score

White Beard Dye against its category

The dotted line is the Beauty & Personal Care average. Past it, White Beard Dye is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Beard Dye market on Amazon at a glance

Shoppers on Amazon United States searched for White Beard Dye 45K times last year and spent an estimated $30K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
5.2%
Market size, estimated
$30Ka year
Peak month
December5.4× the quietest month
Top search term
white beard dye15K searches a year

02 · Price

A sale here is worth $12.80.

Listings sell for $12.80 on average, from $7.87 to $20.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.80 that is $0 to $1K a year per listing.

Average price
$12.80under the $15 to $100 sweet spot
Price range
$7.87–$20.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #496 within Hair Coloring Products. It carries 2,063 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#496in Hair Coloring Products
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
2,063per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top White Beard Dye products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

24

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

6%

  • Godefroy67%
  • ion8%
  • Mehron7%
  • La Catrina6%
  • VOLLUCK4%
  • Clairol Professional3%
  • Open — no brand owns it (4 brands, 6%)

Demand

White Beard Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top White Beard Dye search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • white beard dye15K/yr
  • beard whitener for men13K/yr
  • white beard dye for men8K/yr
  • beard whitener5K/yr
  • white beard spray5K/yr

Reviews and returns

What reviews say buyers love and hate about White Beard Dye

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Color”
1.4%of orders come back
“it has no dye in it”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common White Beard Dye questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data