Is whipped sunscreen profitable to sell on Amazon United States?

The niche generates $47K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +97.0%. Flapen's verdict: Skip it (49/100).

How competitive is the whipped sunscreen niche?

6 brands and 51 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in whipped sunscreen?

Top complaints mined from reviews: Smell, Value For Money, Jamming/Clogging. The return rate is 0.5%.

What does it cost to enter the whipped sunscreen niche?

Listings span $8.29–$65.18; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.

whipped sunscreen

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.86

avg listing price — sweet spot $15–$100

Growth

Great+97.0%

90-day search growth — must beat 0% to launch

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$8.29–$65.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,610.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$47K

$47K/yr · 193K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, whipped sunscreen is a $47K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

whipped sunscreen market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $62K–$75K; units × avg price
Conversion rate: 1.0%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 7.2%
Avg brand age: 48 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

VACATION75%
Hawaiian Tropic9%
Coppertone5%
HORZE5%
Kopari3%
Supergoop!3%

Demand

Weekly Amazon search volume, last 45 weeks — +97.0% search growth over the last 90 days.

Open Trend

Top whipped sunscreen search terms

whipped sunscreen44K/yr +83.3%0.7% conv.
vacation whipped sunscreen20K/yr +151.4%0.5% conv.
whip sunscreen20K/yr +110.3%0.6% conv.
classic whip sunscreen18K/yr +133.6%0.4% conv.
whipped cream sunscreen16K/yr +52.8%0.2% conv.
foam sunscreen8K/yr +106.7%0.4% conv.
vacation classic whip8K/yr +170.2%0.7% conv.
vacation sunscreen whip6K/yr +177.3%0.7% conv.
whip cream sunscreen8K/yr +57.6%0.7% conv.
vacation whip sunscreen5K/yr +131.1%0.5% conv.

All search terms

Top whipped sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vacation Classic Whip SPF 30 Lip Balm Sunscreen - Hydrating Lip Balm with Hyaluronic Acid Peptides & Shea Butter - Coconut-Vanilla Flavored SPF Lip Gloss Broad Spectrum SPF 30 0.5 oz (Pack of 3)

VACATION$32.513.8★46 rev

Vacation Classic Whip SPF 30 Lip Balm Sunscreen Hydrating Lip Balm with Hyaluronic Acid Peptides & Shea Butter - Coconut-Vanilla Flavored SPF Lip Gloss Broad Spectrum SPF 30 Vegan 0.5 oz

VACATION$13.573.8★46 rev

Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size

VACATION$23.654.4★1,068 rev

Coppertone Glow Shimmering Sunscreen Spray with Broad Spectrum SPF 50 5 oz

Coppertone$11.074.1★4,100 rev

Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz

Hawaiian Tropic$14.004.2★6,729 rev

Newest

by launch date

Supergoop! PLAY Antioxidant Body Mist w/Vitamin C - 6 fl oz - SPF 50 PA++++ Broad Spectrum Sunscreen - Body Spray - Great for Active Days - Whipped Coconut

Supergoop!$20.2896 rev

6mo ago

Vacation Classic Whip SPF 30 Lip Balm Sunscreen Hydrating Lip Balm with Hyaluronic Acid Peptides & Shea Butter - Coconut-Vanilla Flavored SPF Lip Gloss Broad Spectrum SPF 30 Vegan 0.5 oz

VACATION$13.5746 rev

7mo ago

Vacation Classic Whip SPF 30 Lip Balm Sunscreen - Hydrating Lip Balm with Hyaluronic Acid Peptides & Shea Butter - Coconut-Vanilla Flavored SPF Lip Gloss Broad Spectrum SPF 30 0.5 oz (Pack of 3)

VACATION$32.5146 rev

8mo ago

Vacation Orange Gele SPF 30 Sunscreen Gel and Tube Key Bundle 3.12 Fluid Ounces - Hydrating Balm-to-Oil Tanning Gel Transparent Water-Resistant Travel Size

VACATION$23.651,068 rev

1y ago

Kopari Rose Gold Sunglaze Sheer Body Mist Sunscreen SPF 42 Infused with Shimmering Body Oil Hydrating Mist Hydrates Brightens Makeup Friendly Gives Skin a Glowy Finish Lightweight

Kopari$33.811,179 rev

2y ago

What buyers say about whipped sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Smells great and gives a smooth feeling”

Brightness/Shine/Glow11%

“Nice shimmer”

Quality-Overall6%

“The nozzle is good quality”

Suitability Combination Skin6%

“great for your skincare”

Ease Of Application5%

“The application is excellent”

Moist/Dry4%

“it so moisturizing”

Soft Feel4%

“Silky smooth”

Protection4%

“Great Protection”

Ease Of Use3%

“Easy to use”

Suitability Hot Weather3%

“glad I found it once again my favorite for glowing summer skin”

What buyers complain about

Smell12%

“Unusable, sickening fragrance”

Value For Money9%

“Expensive”

Jamming/Clogging6%

“Clogs up”

Functionality-Overall5%

“Doesnt work properly”

Leak-Proof4%

“the bottle just leaks everywhere”

Durability4%

“Broke after 1 day”

Ease Of Application4%

“hard to apply”

Size-Overall3%

“This is an unexpectedly tiny container”

Oily/Greasy3%

“which ends up feeling a bit greasy on the skin”

Allergies3%

“Allergic reaction”

Top return reasons

Size-Overall16%

Smell12%

Functionality-Overall10%

Product Condition9%

Leak-Proof8%

Dispensing Mechanism7%

Advertised Vs Actual Product7%

Value For Money6%

Defective Material/Parts3%

Color3%

Common questions

Is whipped sunscreen profitable to sell on Amazon United States?: The niche generates $47K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +97.0%. Flapen's verdict: Skip it (49/100).
How competitive is the whipped sunscreen niche?: 6 brands and 51 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in whipped sunscreen?: Top complaints mined from reviews: Smell, Value For Money, Jamming/Clogging. The return rate is 0.5%.
What does it cost to enter the whipped sunscreen niche?: Listings span $8.29–$65.18; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 2,610 reviews — the moat a new listing must climb.