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Whipped Sunscreen

brand-locked demand (top 5 brands take 97% of clicks) — Whipped Sunscreen doesn't clear our bar today.

Flapen Score

49
Skip it

Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48

Market size 12Growth 90Conversion 12Competition 13Returns 97Price range 86Avg price 95Brand share 7Review moat 39Quality gap 88
This niche Category average · 10,978 niches

Is Whipped Sunscreen profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Whipped Sunscreen is a $47K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.

Whipped Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +97.0% over the last 90 days and 1.0% of searches end in a purchase.

$47K

revenue / yr

Units sold / yr3K
Search volume / yr+97.0%193K
Conversion rate1.0%
Avg price$24.86

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 51
Top-5 product click share85%
Open market3%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)3· 3 succeeded
Avg rating4.1★
Avg reviews2,610

Top Whipped Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

$0$5K$9K$14K$19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

51

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • VACATION75%
  • Hawaiian Tropic9%
  • Coppertone5%
  • HORZE5%
  • Kopari3%
  • Supergoop!3%

Whipped Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR1.0%Products10Brands6Top 5 Brands97%OOS Rate7.2%Rating4.1★Reviews2,610Avg BSR#138
40K30KHoliday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Whipped Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whipped sunscreen44K/yr
  • vacation whipped sunscreen20K/yr
  • whip sunscreen20K/yr
  • classic whip sunscreen18K/yr
  • whipped cream sunscreen16K/yr
  • foam sunscreen8K/yr
  • vacation classic whip8K/yr
  • vacation sunscreen whip6K/yr
  • whip cream sunscreen8K/yr
  • vacation whip sunscreen5K/yr

What reviews say buyers love and hate about Whipped Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Smell25%

Smells great and gives a smooth feeling

Brightness/Shine/Glow11%

Nice shimmer

Quality-Overall6%

The nozzle is good quality

Suitability Combination Skin6%

great for your skincare

Ease Of Application5%

The application is excellent

What buyers complain about

54% of reviews
Smell12%

Unusable, sickening fragrance

Value For Money9%

Expensive

Jamming/Clogging6%

Clogs up

Functionality-Overall5%

Doesnt work properly

Leak-Proof4%

the bottle just leaks everywhere

Whipped Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Smell
12%
3Functionality-Overall
10%
4Product Condition
9%
5Leak-Proof
8%

Common Whipped Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whipped Sunscreen 49/100 on Amazon United States — Skip it. The niche generates $47K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +97.0% over the last 90 days.
Whipped Sunscreen buyers on Amazon United States complain most about Smell, Value For Money, Jamming/Clogging, the themes mined from the niche's reviews. Its return rate is 0.5%.