Whipped Shea Butter
Whipped Shea Butter shows low returns (0.8%), but soft demand (-20.0% this quarter) keeps it on the watch list.
Flapen Score
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Is Whipped Shea Butter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Whipped Shea Butter is a $137K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 66% of demand. Verdict: Worth a look — 54/100.
Whipped Shea Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.0% over the last 90 days and 3.8% of searches end in a purchase.
$137K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 47 products
Top Whipped Shea Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AKWAABA Whipped Shea Butter (Fragrance-Free) Nourishes & Moisturizes | Made with Shea Butter | No Dyes & Parabens | 12 oz / 340 g
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 1,876
- Age
- 4y ago
SmellGood Shea Butter 32oz SOFT & CREAMY!!!
- Price
- $18.22
- Rating
- 4.5/5
- Reviews
- 1,478
- Age
- 14y ago
SoShea Whipped Shea Butter Unscented Original - Nourishes Moisturizes & Renews | 100% African Pure Shea Butter | Cold-Pressed & Cold-Processed | No Dyes & Parabens | Vegan | 11.50oz / 326g
- Price
- $15.94
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 1y ago
Whipped Shea Butter for Body Skin & Hair | Eczema Dry Skin Stretch Marks | African | 7oz | Packaging May Vary
- Price
- $13.38
- Rating
- 4.2/5
- Reviews
- 326
- Age
- 1y ago
RA COSMETICS Whipped Shea Butter with Mango Extract 100% Unrefined Shea Body Butter from Ghana Moisturizes Skin Nourishes & Conditions Hair Scalp Softens and Smooths Lips Hands & Feet 12oz
- Price
- $12.48
- Rating
- 4.3/5
- Reviews
- 1,263
- Age
- 11y ago
Trending
90-day click momentum
Shea Butter Raw Pure Natural Shea Butter for Face & Body with Vitamin A E and F Hand Cream Long-Lasting Hydration & Deeply Moisturizing for Dry Cracked Skin SkinCare Keeps Skin Healthy 7.8 oz
- Price
- $12.40
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 8mo ago
RA COSMETICS African Shea Butter Raw Unrefined from Ghana 100% Pure Ivory Shea Butter for Skin Hair & Body Natural Moisturizer for Dry Skin & Scalp Care Raw Shea Butter 8 oz
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 19,542
- Age
- 13y ago
RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines
- Price
- $16.22
- Rating
- 4.5/5
- Reviews
- 11,569
- Age
- 1y ago
AKWAABA Whipped Shea Butter (Fragrance-Free) Nourishes & Moisturizes | Made with Shea Butter | No Dyes & Parabens | 12 oz / 340 g
- Price
- $19.69
- Rating
- 4.2/5
- Reviews
- 1,876
- Age
- 4y ago
Rulviou Shea Butter Raw Organic Pure Shea Butter Unrefined for Skin and Hair Moisturizing - 100% Natural Vitamin A E & F
- Price
- $8.85
- Rating
- 4.6/5
- Reviews
- 588
- Age
- 1y ago
Newest
by launch dateShea Butter Raw Pure Natural Shea Butter for Face & Body with Vitamin A E and F Hand Cream Long-Lasting Hydration & Deeply Moisturizing for Dry Cracked Skin SkinCare Keeps Skin Healthy 7.8 oz
- Price
- $12.40
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 8mo ago
RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines
- Price
- $16.22
- Rating
- 4.5/5
- Reviews
- 11,569
- Age
- 1y ago
eos Cashmere Whipped Oil Body Butter Vanilla Cashmere 72 Hour Weightless Moisture For Dry Skin Rich Formula and Deep Hydration Body Care 10 oz
- Price
- $12.62
- Rating
- 4.8/5
- Reviews
- 4,542
- Age
- 1y ago
Whipped Shea Butter for Body Skin & Hair | Eczema Dry Skin Stretch Marks | African | 7oz | Packaging May Vary
- Price
- $13.38
- Rating
- 4.2/5
- Reviews
- 326
- Age
- 1y ago
Rulviou Shea Butter Raw Organic Pure Shea Butter Unrefined for Skin and Hair Moisturizing - 100% Natural Vitamin A E & F
- Price
- $8.85
- Rating
- 4.6/5
- Reviews
- 588
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
19 rising
Sellers
514
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
31%
Top 20: 76%
Open market
29%
- RA COSMETICS22%
- AKWAABA19%
- SoShea11%
- SmellGood8%
- Ashanti Naturals6%
- Nimba Foods5%
Whipped Shea Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Whipped Shea Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- whipped shea butter150K/yr
- whipped shea butter for skin24K/yr
- shea butter whipped19K/yr
- scented shea butter9K/yr
- whipped shea body butter9K/yr
- whipped african shea butter5K/yr
- whipped shea butter for hair6K/yr
- akwaaba whipped shea butter5K/yr
- african shea butter whipped4K/yr
- shea butter scented4K/yr
What reviews say buyers love and hate about Whipped Shea Butter
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Light scent”
“Excellent Product”
“Excellent moisturizer”
“Smooth and Silky”
“Good for dry skin”
What buyers complain about
61% of reviews“Artificial smell”
“Had allergic reaction”
“Does not moisturize”
“expensive”
“Very small bottle”
Whipped Shea Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Whipped Shea Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
