Whipped Shea Butter

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

-20.0%

Conversion, latest week

3.8%

Market size, estimated

$137Ka year

Peak month

February1.4× the quietest month

Top search term

whipped shea butter150K searches a year

Listings sell for $15.46 on average, from $7.69 to $34.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.46 that is $2K to $4K a year per listing.

Average price

$15.46inside the $15 to $100 sweet spot

Price range

$7.69–$34.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #78 within Body Butters. It carries 3,571 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#78in Body Butters

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,571per listing

Listings tracked

47

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months