Wheat Germ Oil
a concentrated shelf (top 5 take 77% of clicks) — Wheat Germ Oil doesn't clear our bar today.
Flapen Score
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Is Wheat Germ Oil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wheat Germ Oil is a $171K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Wheat Germ Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.7% over the last 90 days and 9.3% of searches end in a purchase.
$171K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 13 products
Top Wheat Germ Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NOW Foods Supplements Wheat Germ Oil with Essential Fatty Acids (EFAs) Nutritional Oil 16-Ounce
- Price
- $13.51
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 15y ago
PURA DOR 16 Oz ORGANIC Wheat Germ Oil - 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil - Vitamin E Rich Moisturizing & Nourishing Anti-Aging Properties - Healthy Hair Growth & Skincare
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 2y ago
Standard Process Inc. Wheat Germ Oil - Supports Antioxidant Activity & Immune Health - Exercise Body & Cellular Function - Gluten-Free Non-Dairy & Non-Soy - 60 Softgels
- Price
- $15.70
- Rating
- 4.7/5
- Reviews
- 770
- Age
- 16y ago
ProSeed Holistic Wellness Raw Wheat Germ Oil - Virgin Unfiltered Cold Pressed Non-GMO Pure Carrier Oil High Vitamin E Omega-Rich for Hair Face Skin & Body - 4oz Glass Bottle
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 8y ago
NOW Foods Supplements Wheat Germ Oil 1 130 mg with Essential Fatty Acids (EFAs) Nutritional Oil 100 Softgels
- Price
- $11.68
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 21y ago
Trending
90-day click momentum
BulkSupplements.com Wheat Germ Oil Softgels - Wheat Germ Oil Supplement Wheat Germ Oil 1130mg - Nutritional Supplement & Soy Free 1 Softgel per Serving 240 Softgels (Pack of 1)
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago
USDA Certified Organic Unrefined Extra Virgin Wheat Germ Oil (16 oz)
- Price
- $22.91
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 8y ago
NOW Foods Supplements Wheat Germ Oil 1 130 mg with Essential Fatty Acids (EFAs) Nutritional Oil 100 Softgels
- Price
- $11.68
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 21y ago
Dr Adorable - 32 oz - Wheat Germ Oil Unrefined - Pure Organic Cold Pressed
- Price
- $32.75
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 8y ago
100% Organic Unrefined Wheat Germ Oil | Imported From Italy | 4oz Glass Bottle | 100% Pure - Virgin | Cold-Pressed | Natural Moisturizer for Skin Hair and Face | Stretch Mark Relief - NON GMO
- Price
- $14.04
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 7y ago
Newest
by launch date
Plant Guru Wheat Germ Oil 8 fl. oz. ColdPressed Unrefined 100% Pure & Natural Carrier Oil for Skin Face Body & Hair Moisturizing. Perfect for DIY Creams Lotions & Lip Balm.
- Price
- $11.03
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 1y ago
BulkSupplements.com Wheat Germ Oil Softgels - Wheat Germ Oil Supplement Wheat Germ Oil 1130mg - Nutritional Supplement & Soy Free 1 Softgel per Serving 240 Softgels (Pack of 1)
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago
PURA DOR 16 Oz ORGANIC Wheat Germ Oil - 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil - Vitamin E Rich Moisturizing & Nourishing Anti-Aging Properties - Healthy Hair Growth & Skincare
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 2y ago
100% Pure USDA Certified Organic Extra Virgin Unrefined Wheat Germ Oil- 4 lbs/ 64 fl.oz
- Price
- $39.00
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago
White Naturals Wheatgerm Carrier Oil Cold-pressed Unrefined Organic 100% Pure Wheat Germ Rich in Vitamin E For Skin Hair Nails & Stretch Marks
- Price
- $14.49
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
14%
- NOW Foods41%
- PURA D'OR13%
- Standard Process Inc.12%
- ProSeed Holistic Wellness11%
- Sweet Essentials5%
- SULU ORGANICS4%
- Open — no brand owns it (5 brands, 14%)
Wheat Germ Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Wheat Germ Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wheat germ oil66K/yr
- wheat germ oil organic14K/yr
- organic wheat germ oil5K/yr
- wheat germ oil for dogs5K/yr
What reviews say buyers love and hate about Wheat Germ Oil
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“The stuff is pretty decent”
“Fresh taste”
“Excellent old-school supplement”
“Love this as a face and body moisturizer and a good substitute for sunscreen”
“a good value for the price”
What buyers complain about
83% of reviews“It doesnt have the nutty smell as much as what I was using before”
“Its expensive so I will probably not buy it again not knowing if it quality wheat germ oil”
“Bottle came leaking all over packaging”
“Oil”
“Its thin in texture”
Wheat Germ Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wheat Germ Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
