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Wheat Germ Oil

Fail

The top 5 products take 77% of clicks, so Wheat Germ Oil is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$171K/yr90K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
77%top-5 click share · 11 brands · 19 sellers

Flapen Score

Wheat Germ Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Wheat Germ Oil is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wheat Germ Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Wheat Germ Oil 90K times last year and spent an estimated $171K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
9.3%
Market size, estimated
$171Ka year
Peak month
April1.3× the quietest month
Top search term
wheat germ oil66K searches a year

02 · Price

A sale here is worth $20.45.

Listings sell for $20.45 on average, from $11.03 to $39.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.45 that is $10K to $15K a year per listing.

Average price
$20.45inside the $15 to $100 sweet spot
Price range
$11.03–$39.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,132 within Oils. It carries 354 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
5.6%
Average rank
#1,132in Oils
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
354per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Wheat Germ Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

19

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

14%

  • Brand 141%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 14%)

Demand

Wheat Germ Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Wheat Germ Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wheat germ oil66K/yr
  • wheat germ oil organic14K/yr
  • organic wheat germ oil5K/yr
  • wheat germ oil for dogs5K/yr

Reviews and returns

What reviews say buyers love and hate about Wheat Germ Oil

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Smell”
0.3%of orders come back
“It doesnt have the nutty smell as much as what I was using before”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wheat Germ Oil questions

Answered from the same tracked data.