wheat germ oil
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.45avg listing price — sweet spot $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Price range
Great$11.03–$39.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great353.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$171K$171K/yr · 90K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, wheat germ oil is a $171K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
wheat germ oil market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $164K–$205K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #1,132
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 69%
- Out of stock
- 5.6%
- Avg brand age
- 88 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
19
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
14%
- NOW Foods41%
- PURA D'OR13%
- Standard Process Inc.12%
- ProSeed Holistic Wellness11%
- Sweet Essentials5%
- SULU ORGANICS4%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top wheat germ oil search terms
- wheat germ oil66K/yr
- wheat germ oil organic14K/yr
- organic wheat germ oil5K/yr
- wheat germ oil for dogs5K/yr
Top wheat germ oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Supplements Wheat Germ Oil with Essential Fatty Acids (EFAs) Nutritional Oil 16-Ounce
NOW Foods$13.514.6★1,518 rev
PURA DOR 16 Oz ORGANIC Wheat Germ Oil - 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil - Vitamin E Rich Moisturizing & Nourishing Anti-Aging Properties - Healthy Hair Growth & Skincare
PURA D'OR$18.104.5★239 rev
Standard Process Inc. Wheat Germ Oil - Supports Antioxidant Activity & Immune Health - Exercise Body & Cellular Function - Gluten-Free Non-Dairy & Non-Soy - 60 Softgels
Standard Process Inc.$15.704.7★770 rev
ProSeed Holistic Wellness Raw Wheat Germ Oil - Virgin Unfiltered Cold Pressed Non-GMO Pure Carrier Oil High Vitamin E Omega-Rich for Hair Face Skin & Body - 4oz Glass Bottle
ProSeed Holistic Wellness$18.804.6★263 rev
NOW Foods Supplements Wheat Germ Oil 1 130 mg with Essential Fatty Acids (EFAs) Nutritional Oil 100 Softgels
NOW Foods$11.684.6★568 rev
Newest
by launch date
Plant Guru Wheat Germ Oil 8 fl. oz. ColdPressed Unrefined 100% Pure & Natural Carrier Oil for Skin Face Body & Hair Moisturizing. Perfect for DIY Creams Lotions & Lip Balm.
Plant Guru$11.0341 rev
BulkSupplements.com Wheat Germ Oil Softgels - Wheat Germ Oil Supplement Wheat Germ Oil 1130mg - Nutritional Supplement & Soy Free 1 Softgel per Serving 240 Softgels (Pack of 1)
BulkSupplements$22.4866 rev
PURA DOR 16 Oz ORGANIC Wheat Germ Oil - 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil - Vitamin E Rich Moisturizing & Nourishing Anti-Aging Properties - Healthy Hair Growth & Skincare
PURA D'OR$18.10239 rev
100% Pure USDA Certified Organic Extra Virgin Unrefined Wheat Germ Oil- 4 lbs/ 64 fl.oz
SULU ORGANICS$39.0018 rev
White Naturals Wheatgerm Carrier Oil Cold-pressed Unrefined Organic 100% Pure Wheat Germ Rich in Vitamin E For Skin Hair Nails & Stretch Marks
White Naturals$14.49386 rev
Trending
90-day click momentumBulkSupplements.com Wheat Germ Oil Softgels - Wheat Germ Oil Supplement Wheat Germ Oil 1130mg - Nutritional Supplement & Soy Free 1 Softgel per Serving 240 Softgels (Pack of 1)
BulkSupplements$22.484.6★
USDA Certified Organic Unrefined Extra Virgin Wheat Germ Oil (16 oz)
SULU ORGANICS$22.914.4★
NOW Foods Supplements Wheat Germ Oil 1 130 mg with Essential Fatty Acids (EFAs) Nutritional Oil 100 Softgels
NOW Foods$11.684.6★
Dr Adorable - 32 oz - Wheat Germ Oil Unrefined - Pure Organic Cold Pressed
Dr Adorable$32.754.5★
100% Organic Unrefined Wheat Germ Oil | Imported From Italy | 4oz Glass Bottle | 100% Pure - Virgin | Cold-Pressed | Natural Moisturizer for Skin Hair and Face | Stretch Mark Relief - NON GMO
Sweet Essentials$14.044.6★
What buyers say about wheat germ oil
What buyers praise and complain about, mined from review topics.What buyers love
“The stuff is pretty decent”
“Fresh taste”
“Excellent old-school supplement”
“Love this as a face and body moisturizer and a good substitute for sunscreen”
“a good value for the price”
“Great absorption”
“Clear amber color, smells and taste is very good”
“Fresh taste”
“allow it to soak into your skin you get quite a lovely glow from the moisture”
“Nice oil”
What buyers complain about
“It doesnt have the nutty smell as much as what I was using before”
“Its expensive so I will probably not buy it again not knowing if it quality wheat germ oil”
“Bottle came leaking all over packaging”
“Oil”
“Its thin in texture”
“Not sure about quality”
“Its expensive so I will probably not buy it again not knowing if it quality wheat germ oil”
Top return reasons
Common questions
- Is wheat germ oil profitable to sell on Amazon United States?
- The niche generates $171K/yr across 13 tracked products. 90-day search growth is -7.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the wheat germ oil niche?
- 11 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in wheat germ oil?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.3%.
- When does demand for wheat germ oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the wheat germ oil niche?
- Listings span $11.03–$39.00; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.