Wheat Germ Oil
FailThe top 5 products take 77% of clicks, so Wheat Germ Oil is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $171K/yr90K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 77%top-5 click share · 11 brands · 19 sellers
Flapen Score
Wheat Germ Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Wheat Germ Oil is stronger. Inside it, weaker.
Market
The Wheat Germ Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Wheat Germ Oil 90K times last year and spent an estimated $171K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $171Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- wheat germ oil66K searches a year
02 · Price
A sale here is worth $20.45.
Listings sell for $20.45 on average, from $11.03 to $39.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $20.45 that is $10K to $15K a year per listing.
- Average price
- $20.45inside the $15 to $100 sweet spot
- Price range
- $11.03–$39.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,132 within Oils. It carries 354 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 85%
- Out of stock, average day
- 5.6%
- Average rank
- #1,132in Oils
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 354per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Wheat Germ Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Supplements Wheat Germ Oil with Essential Fatty Acids (EFAs) Nutritional Oil 16-Ounce
- Price
- $13.51
- Rating
- 4.6/5
- Reviews
- 1,518
- Age
- 15y ago

PURA DOR 16 Oz ORGANIC Wheat Germ Oil - 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil - Vitamin E Rich Moisturizing & Nourishing Anti-Aging Properties - Healthy Hair Growth & Skincare
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 2y ago

Standard Process Inc. Wheat Germ Oil - Supports Antioxidant Activity & Immune Health - Exercise Body & Cellular Function - Gluten-Free Non-Dairy & Non-Soy - 60 Softgels
- Price
- $15.70
- Rating
- 4.7/5
- Reviews
- 770
- Age
- 16y ago

ProSeed Holistic Wellness Raw Wheat Germ Oil - Virgin Unfiltered Cold Pressed Non-GMO Pure Carrier Oil High Vitamin E Omega-Rich for Hair Face Skin & Body - 4oz Glass Bottle
- Price
- $18.80
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 8y ago

NOW Foods Supplements Wheat Germ Oil 1 130 mg with Essential Fatty Acids (EFAs) Nutritional Oil 100 Softgels
- Price
- $11.68
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 21y ago
Trending
estimated 90-day click momentum
BulkSupplements.com Wheat Germ Oil Softgels - Wheat Germ Oil Supplement Wheat Germ Oil 1130mg - Nutritional Supplement & Soy Free 1 Softgel per Serving 240 Softgels (Pack of 1)
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

USDA Certified Organic Unrefined Extra Virgin Wheat Germ Oil (16 oz)
- Price
- $22.91
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 8y ago

NOW Foods Supplements Wheat Germ Oil 1 130 mg with Essential Fatty Acids (EFAs) Nutritional Oil 100 Softgels
- Price
- $11.68
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 21y ago

Dr Adorable - 32 oz - Wheat Germ Oil Unrefined - Pure Organic Cold Pressed
- Price
- $32.75
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 8y ago

100% Organic Unrefined Wheat Germ Oil | Imported From Italy | 4oz Glass Bottle | 100% Pure - Virgin | Cold-Pressed | Natural Moisturizer for Skin Hair and Face | Stretch Mark Relief - NON GMO
- Price
- $14.04
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 7y ago
Newest
by launch date
Plant Guru Wheat Germ Oil 8 fl. oz. ColdPressed Unrefined 100% Pure & Natural Carrier Oil for Skin Face Body & Hair Moisturizing. Perfect for DIY Creams Lotions & Lip Balm.
- Price
- $11.03
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 1y ago

BulkSupplements.com Wheat Germ Oil Softgels - Wheat Germ Oil Supplement Wheat Germ Oil 1130mg - Nutritional Supplement & Soy Free 1 Softgel per Serving 240 Softgels (Pack of 1)
- Price
- $22.48
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

PURA DOR 16 Oz ORGANIC Wheat Germ Oil - 100% Pure & Natural USDA Certified Cold Pressed Carrier Oil - Vitamin E Rich Moisturizing & Nourishing Anti-Aging Properties - Healthy Hair Growth & Skincare
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 2y ago

100% Pure USDA Certified Organic Extra Virgin Unrefined Wheat Germ Oil- 4 lbs/ 64 fl.oz
- Price
- $39.00
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 2y ago

White Naturals Wheatgerm Carrier Oil Cold-pressed Unrefined Organic 100% Pure Wheat Germ Rich in Vitamin E For Skin Hair Nails & Stretch Marks
- Price
- $14.49
- Rating
- 4.5/5
- Reviews
- 386
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
19
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
14%
- NOW Foods41%
- PURA D'OR13%
- Standard Process Inc.12%
- ProSeed Holistic Wellness11%
- Sweet Essentials5%
- SULU ORGANICS4%
- Open — no brand owns it (5 brands, 14%)
Demand
Wheat Germ Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Wheat Germ Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wheat germ oil66K/yr
- wheat germ oil organic14K/yr
- organic wheat germ oil5K/yr
- wheat germ oil for dogs5K/yr
Reviews and returns
What reviews say buyers love and hate about Wheat Germ Oil
We read the reviews and the return reasons for every product selling here.
“It doesnt have the nutty smell as much as what I was using before”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wheat Germ Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









