Wet to Dry Hair Straightener

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $388K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

2.0%

Market size, estimated

$388Ka year

Peak month

November3.4× the quietest month

Top search term

wet to dry hair straightener63K searches a year

Listings sell for $116.49 on average, from $18.09 to $475.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $116.49 that is $12K to $29K a year per listing.

Average price

$116.49above the $15 to $100 sweet spot

Price range

$18.09–$475.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$12K–$29K

Returns

4.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #261 within Irons. It carries 5,045 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

13.6%

Average rank

#261in Irons

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,045per listing

Listings tracked

24

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months