Wet Shave Kit
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $76K a year here, so Wet Shave Kit is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $76K/yr55K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 31%top-5 click share · 21 brands · 45 sellers
Flapen Score
Wet Shave Kit against its category
The dotted line is the Beauty & Personal Care average. Past it, Wet Shave Kit is stronger. Inside it, weaker.
Market
The Wet Shave Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Wet Shave Kit 55K times last year and spent an estimated $76K. The top 5 brands take 61% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $76Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- shaving soap kit14K searches a year
02 · Price
A sale here is worth $23.94.
Listings sell for $23.94 on average, from $7.75 to $79.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.94 that is $0 to $2K a year per listing.
- Average price
- $23.94inside the $15 to $100 sweet spot
- Price range
- $7.75–$79.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #49 within Men's. It carries 2,033 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #49in Men's
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 2,033per listing
- Listings tracked
- 51
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Wet Shave Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
21 rising
Sellers
45
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
31%
Top 20: 74%
Open market
30%
- Brand 120%
- Brand 211%
- Brand 310%
- Brand 410%
- Brand 59%
- Brand 69%
Demand
Wet Shave Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Wet Shave Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shaving soap kit14K/yr
- shaving mug and brush set for men9K/yr
- wet shave kit10K/yr
- shave soap kit7K/yr
- shaving cream with brush5K/yr
- shaving brush bowl3K/yr
- wet shaving kit4K/yr
- shaving soap and brush kit for men4K/yr
Reviews and returns
What reviews say buyers love and hate about Wet Shave Kit
We read the reviews and the return reasons for every product selling here.
“Bad Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wet Shave Kit questions
Answered from the same tracked data.









