How competitive is the Wet N Wild Alice in Wonderland niche on Amazon United States?

9 brands and 48 sellers compete in Wet N Wild Alice in Wonderland on Amazon United States. The top 5 Wet N Wild Alice in Wonderland products take 79% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Wet N Wild Alice in Wonderland?

Wet N Wild Alice in Wonderland buyers on Amazon United States complain most about Value For Money, Brightness/Shine/Glow, Smell, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Wet N Wild Alice in Wonderland niche?

Wet N Wild Alice in Wonderland sells for $20.03 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $5.58–$67.29. The average incumbent carries 1,022 reviews — the moat a new listing must climb.

Wet N Wild Alice in Wonderland

soft demand (-38.4% this quarter) — Wet N Wild Alice in Wonderland doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48

This niche Category average · 10,978 niches

Is Wet N Wild Alice in Wonderland profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Wet N Wild Alice in Wonderland is a $33K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 41/100.

Wet N Wild Alice in Wonderland: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.4% over the last 90 days and 2.2% of searches end in a purchase.

$33K

revenue / yr

Units sold / yr3K

Search volume / yr-38.4%74K

Conversion rate2.2%

Avg price$20.03

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers9 · 48

Top-5 product click share79%

Open market17%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 11 products

Top Wet N Wild Alice in Wonderland products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

One Size On Til Dawn Glitter Waterproof Setting Spray 3.4 oz / 143 mL Limited Edition 2025

Price: $37.62
Rating: 2.9/5
Reviews: 157
Age: 2y ago

L.A. Girl Shimmer Spray 2.7 Fl Oz Gold

Price: $7.47
Rating: 4.1/5
Reviews: 1,873
Age: 6y ago

Anastasia Beverly Hills Dewy Set Setting Spray - Hydrating Long-Wear Makeup Setting Spray for a Radiant Dewy Finish with Shimmer-Free Glow

Price: $22.52
Rating: 4.5/5
Reviews: 1,289
Age: 7y ago

HANYWIL Body Glitter Glitter Spray for Hair and Body Spray Hairspray Clothes Long-Lasting Shimmer Suitable Stage Festival Rave Makeup Prom 2.11 Fl Oz

Price: $9.63
Rating: 4.5/5
Reviews: 2,111
Age: 3y ago

SHEGLAM Light Me Up Luminous Waterproof Makeup Long Lasting Setting Spray

Price: $7.18
Rating: 4.2/5
Reviews: 160
Age: 9mo ago

Newest

by launch date

Brown Sugar Glitter Setting Spray Waterproof & Long-lasting by ONE/SIZE

Price: $67.29
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Eva NYC Kweeen Gold Hair and Body Glitter Spray - Ultra Shimmery Gold Glitter for Festivals - Adds Shine + Non-Sticky - Quick Drying Sparkle Spray for Hair and Body - Warm Vanilla Scent - 4.9 oz

Price: $12.62
Rating: 4.5/5
Reviews: 1,745
Age: 8mo ago

SHEGLAM Light Me Up Luminous Waterproof Makeup Long Lasting Setting Spray

Price: $7.18
Rating: 4.2/5
Reviews: 160
Age: 9mo ago

Eva NYC Kweeen Silver Hair and Body Glitter Spray - Our Original Ultra Shimmery Glitter New Look - Adds Shine + Non-Sticky - Quick Drying Sparkle Spray - Warm Vanilla Scent - 4.9 oz

Price: $11.65
Rating: 4.5/5
Reviews: 1,745
Age: 1y ago

UCANBE Shimmer Dewy Setting Spray Glowing + Makeup Setting Spray 2 in 1 Lightweight Formula for a Radiant Glow Long-Lasting Face Mist for Face Body 4 Fl Oz #Platinum

Price: $5.58
Rating: 3.9/5
Reviews: 271
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

One size53%
L.A. Girl9%
EVA·NYC8%
Anastasia Beverly Hills6%
HANYWIL6%
SHEGLAM6%
Open — no brand owns it (3 brands, 11%)

Wet N Wild Alice in Wonderland demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR2.2%Products11Brands9Top 5 Brands83%OOS Rate0.0%Rating4.2★Reviews1,022Avg BSR#305

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 4.1×

Top Wet N Wild Alice in Wonderland search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

glitter setting spray37K/yr -30.3%1.5% conv.
one size glitter setting spray17K/yr -30.4%1.4% conv.
one size setting spray glitter6K/yr -41.1%0.9% conv.
glitter setting spray for face3K/yr -56.3%3.0% conv.
one size glitter spray4K/yr -59.9%1.8% conv.
o/s glitter setting spray4K/yr -79.8%0.6% conv.
onesize glitter setting spray2K/yr -57.5%2.0% conv.

What reviews say buyers love and hate about Wet N Wild Alice in Wonderland

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Brightness/Shine/Glow39%

“it actually looks like your hair is shiny”

Smell12%

“Great for the memories smells good too”

Quality-Overall6%

“Excellent product”

Value For Money4%

“Excellent product and a good price”

Advertised Vs Actual Product3%

“This works well as advertised”

What buyers complain about

71% of reviews

Value For Money14%

“Waste of money”

Brightness/Shine/Glow13%

“I didn't see any glow effect at all”

Smell11%

“Smells terrible”

Adhesion/Stickiness6%

“it doesnt stick”

Durability6%

“Broke a bit fast”

Wet N Wild Alice in Wonderland return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Brightness/Shine/Glow

19%

2Functionality-Overall

17%

3Advertised Vs Actual Product

14%

4Smell

5Adhesion/Stickiness

Common Wet N Wild Alice in Wonderland questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wet N Wild Alice in Wonderland 41/100 on Amazon United States — Skip it. The niche generates $33K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -38.4% over the last 90 days.