Skip to content

Wet N Wild Alice in Wonderland

Fail

Demand is soft, at -38.4% this quarter, so Wet N Wild Alice in Wonderland is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$33K/yr74K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
79%top-5 click share · 9 brands · 48 sellers

Flapen Score

Wet N Wild Alice in Wonderland against its category

The dotted line is the Beauty & Personal Care average. Past it, Wet N Wild Alice in Wonderland is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wet N Wild Alice in Wonderland market on Amazon at a glance

Shoppers on Amazon United States searched for Wet N Wild Alice in Wonderland 74K times last year and spent an estimated $33K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Mar–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
2.2%
Market size, estimated
$33Ka year
Peak month
December4.1× the quietest month
Top search term
glitter setting spray37K searches a year

02 · Price

A sale here is worth $20.03.

Listings sell for $20.03 on average, from $5.58 to $67.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $20.03 that is $5K to $10K a year per listing.

Average price
$20.03inside the $15 to $100 sweet spot
Price range
$5.58–$67.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #305 within Face Mists. It carries 1,022 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#305in Face Mists
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
1,022per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Wet N Wild Alice in Wonderland products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

48

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Brand 153%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 11%)

Demand

Wet N Wild Alice in Wonderland search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Wet N Wild Alice in Wonderland search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter setting spray37K/yr
  • one size glitter setting spray17K/yr
  • one size setting spray glitter6K/yr
  • glitter setting spray for face3K/yr
  • one size glitter spray4K/yr
  • o/s glitter setting spray4K/yr
  • onesize glitter setting spray2K/yr

Reviews and returns

What reviews say buyers love and hate about Wet N Wild Alice in Wonderland

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Value For Money”
0.5%of orders come back
“Waste of money”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wet N Wild Alice in Wonderland questions

Answered from the same tracked data.