Is wet n wild alice in wonderland profitable to sell on Amazon United States?

The niche generates $33K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (41/100).

How competitive is the wet n wild alice in wonderland niche?

9 brands and 48 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in wet n wild alice in wonderland?

Top complaints mined from reviews: Value For Money, Brightness/Shine/Glow, Smell. The return rate is 0.5%.

When does demand for wet n wild alice in wonderland peak?

Demand peaks in Jan–Mar–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the wet n wild alice in wonderland niche?

Listings span $5.58–$67.29; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.

wet n wild alice in wonderland

Skip it

Soft demand (-38.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$5.58–$67.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,022.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$33K

$33K/yr · 74K searches

Growth

Bad-38.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, wet n wild alice in wonderland is a $33K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 41/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wet n wild alice in wonderland market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 2.2%
Avg BSR: #305
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 135 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

One size53%
L.A. Girl9%
EVA·NYC8%
Anastasia Beverly Hills6%
HANYWIL6%
SHEGLAM6%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top wet n wild alice in wonderland search terms

glitter setting spray37K/yr -30.3%1.5% conv.
one size glitter setting spray17K/yr -30.4%1.4% conv.
one size setting spray glitter6K/yr -41.1%0.9% conv.
glitter setting spray for face3K/yr -56.3%3.0% conv.
one size glitter spray4K/yr -59.9%1.8% conv.
o/s glitter setting spray4K/yr -79.8%0.6% conv.
onesize glitter setting spray2K/yr -57.5%2.0% conv.

All search terms

Top wet n wild alice in wonderland products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

One Size On Til Dawn Glitter Waterproof Setting Spray 3.4 oz / 143 mL Limited Edition 2025

One size$37.622.9★157 rev

L.A. Girl Shimmer Spray 2.7 Fl Oz Gold

L.A. Girl$7.474.1★1,873 rev

Anastasia Beverly Hills Dewy Set Setting Spray - Hydrating Long-Wear Makeup Setting Spray for a Radiant Dewy Finish with Shimmer-Free Glow

Anastasia Beverly Hills$22.524.5★1,289 rev

HANYWIL Body Glitter Glitter Spray for Hair and Body Spray Hairspray Clothes Long-Lasting Shimmer Suitable Stage Festival Rave Makeup Prom 2.11 Fl Oz

HANYWIL$9.634.5★2,111 rev

SHEGLAM Light Me Up Luminous Waterproof Makeup Long Lasting Setting Spray

SHEGLAM$7.184.2★160 rev

Newest

by launch date

Brown Sugar Glitter Setting Spray Waterproof & Long-lasting by ONE/SIZE

One size$67.290 rev

7mo ago

Eva NYC Kweeen Gold Hair and Body Glitter Spray - Ultra Shimmery Gold Glitter for Festivals - Adds Shine + Non-Sticky - Quick Drying Sparkle Spray for Hair and Body - Warm Vanilla Scent - 4.9 oz

EVA·NYC$12.621,745 rev

8mo ago

SHEGLAM Light Me Up Luminous Waterproof Makeup Long Lasting Setting Spray

SHEGLAM$7.18160 rev

9mo ago

Eva NYC Kweeen Silver Hair and Body Glitter Spray - Our Original Ultra Shimmery Glitter New Look - Adds Shine + Non-Sticky - Quick Drying Sparkle Spray - Warm Vanilla Scent - 4.9 oz

EVA·NYC$11.651,745 rev

1y ago

UCANBE Shimmer Dewy Setting Spray Glowing + Makeup Setting Spray 2 in 1 Lightweight Formula for a Radiant Glow Long-Lasting Face Mist for Face Body 4 Fl Oz #Platinum

UCANBE$5.58271 rev

1y ago

What buyers say about wet n wild alice in wonderland

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow39%

“it actually looks like your hair is shiny”

Smell12%

“Great for the memories smells good too”

Quality-Overall6%

“Excellent product”

Value For Money4%

“Excellent product and a good price”

Advertised Vs Actual Product3%

“This works well as advertised”

Moist/Dry3%

“It dries quickly”

Suitability Combination Skin3%

“works well all over skin too”

Color2%

“love the gold sparkle color of it”

Ease Of Use2%

“Its easy to use”

Suitability Straight Hair1%

“It will not make your hair rough”

What buyers complain about

Value For Money14%

“Waste of money”

Brightness/Shine/Glow13%

“I didn't see any glow effect at all”

Smell11%

“Smells terrible”

Adhesion/Stickiness6%

“it doesnt stick”

Durability6%

“Broke a bit fast”

Jamming/Clogging5%

“got stuck spraying-losing a great deal of product”

Quality-Overall5%

“Garbage”

Functionality-Overall4%

“Product didnt perform”

Size-Overall3%

“Very small container too”

Moist/Dry3%

“leaves hair dry”

Top return reasons

Brightness/Shine/Glow19%

Functionality-Overall17%

Advertised Vs Actual Product14%

Smell8%

Adhesion/Stickiness6%

Color6%

Product Condition4%

Defective Material/Parts4%