Is westmore beauty brush profitable to sell on Amazon United States?

The niche generates $223K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +139.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the westmore beauty brush niche?

6 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in westmore beauty brush?

Top complaints mined from reviews: Coverage, Value For Money, Functionality-Overall. The return rate is 2.3%.

What does it cost to enter the westmore beauty brush niche?

Listings span $8.41–$97.87; the average listing price is $39.72 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.

westmore beauty brush

Worth a look

Shows demand growing +139.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+139.2%

90-day search growth — must beat 0% to launch

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$39.72

avg listing price — sweet spot $15–$100

Price range

Great$8.41–$97.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Good916.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$223K

$223K/yr · 40K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, westmore beauty brush is a $223K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

westmore beauty brush market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $199K–$238K; units × avg price
Conversion rate: 13.9%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

BABYSHEEP40%
Westmore Beauty29%
Hoostee11%
EOICCEOH11%
WendMart6%
Brvlsoc3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 50 weeks — +139.2% search growth over the last 90 days.

Open Trend

Top westmore beauty brush search terms

blend and blur body brush14K/yr +105.1%8.8% conv.
westmore beauty brush14K/yr +115.4%15.4% conv.
westmore beauty body coverage perfector brush5K/yr +354.6%9.4% conv.
westmore brush4K/yr +164.5%13.7% conv.
westmore body brush3K/yr +169.0%12.3% conv.

All search terms

Top westmore beauty brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blend & Blur Extra Large Body Makeup Brush for Self Tanner Leg Makeup & Bronzer Self Tan Applicator 3.2inch Wide Round Head Kabuki Brush For Application with Drawstring Bag (Purple)

BABYSHEEP$13.004.6★1,550 rev

Westmore Beauty Blend & Blur Extra Large Kabuki Leg & Body Makeup Brush - Full Body Coverage Perfector & Self Tanner Blending Brush with Vegan Ultra-Soft Dense Bristles for All Skin Types Purple

Westmore Beauty$45.654.5★1,457 rev

Blend & Blur Ultra Large Body Makeup Brush For Self Tanner 5.11inch Wide-headed Kabuki Brush Leg Makeup &Bronzer Self Tan Applicator Provides Effortless Pretty Finish Blending Applicator- Purple

Hoostee$32.254.8★171 rev

Extra Large Body Makeup Brush For Self Tanner Leg Makeup &Bronzer Blend 4inch Wide-headed Kabuki Brush Provides More Even &Pretty Application Sunscreen Face& Back Makeup Brush Wet&Dry Use- Purple

EOICCEOH$13.324.7★591 rev

Westmore Beauty Body Coverage Perfector x Blend & Blur Body Brush Kabuki Brush - Waterproof Leg & Body Makeup - Tattoo Cover Up Makeup - 7 Oz Natural Radiance

Westmore Beauty$94.344.0★273 rev

Newest

by launch date

Blend & Blur Extra Large Body Makeup Brush for Self Tanner Leg Makeup & Bronzer Self Tan Back Applicator 76mm Wide Round Head Kabuki Brush For Application with Protective Case (Purple)

BABYSHEEP$13.5330 rev

5mo ago

Blend & Blur Extra Large Body Kabuki Brush & Self Tanner Brush - For Body Makeup & Foundation - Blending Applicator For Self Tanning - Durable Vegan Bristles - with Protective Bag (Purple-large)

BABYSHEEP$24.1447 rev

5mo ago

Brvlsoc Body Kabuki Brush Self Tanner & Body Makeup Brush for Foundation Bronzer & Leg Coverage Vegan Charcoal-Infused Bristles Streak-Free Finish

Brvlsoc$8.4118 rev

9mo ago

WendMart Body Makeup Brush Extra Large Kabuki Applicator for Self Tanner Bronzer & Foundation Flawless Streak-Free Airbrushed Finish Vegan Charcoal-Infused Bristles

WendMart$22.7145 rev

10mo ago

Blend & Blur Ultra Large Body Makeup Brush For Self Tanner 5.11inch Wide-headed Kabuki Brush Leg Makeup &Bronzer Self Tan Applicator Provides Effortless Pretty Finish Blending Applicator- Purple

Hoostee$32.25171 rev

1y ago

What buyers say about westmore beauty brush

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel17%

“Its soft”

Brush Quality10%

“Quality brush”

Quality-Overall9%

“Looks like a fine product”

Coverage8%

“Buildable coverage”

Ease Of Application6%

“Easy to apply”

Color6%

“Gorgeous color”

Value For Money5%

“For the price”

Suitability Combination Skin4%

“Great skin match”

Advertised Vs Actual Product4%

“Just what I expected”

Ease Of Use3%

“Easy to handle”

What buyers complain about

Coverage11%

“Not full coverage”

Value For Money10%

“seems expensive”

Functionality-Overall8%

“Doesnt really work as described”

Color6%

“Too light in color”

Advertised Vs Actual Product6%

“definitely misleading”

Size-Overall4%

“Didnt like size”

Moist/Dry3%

“Was very drying to my skin”

Ease Of Cleaning3%

“But I dont look forward to cleaning such a vast amount of dense bristles”

Natural Ingredients2%

“it didn't give me the natural”

Adhesion/Stickiness2%

“Felt very sticky for hours”

Top return reasons

Color30%

Coverage18%

Advertised Vs Actual Product12%

Size-Overall9%

Functionality-Overall8%

Value For Money3%

Defective Material/Parts2%

Weight Light2%

Product Condition2%

Stain Resistance1%

Common questions

Is westmore beauty brush profitable to sell on Amazon United States?: The niche generates $223K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +139.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the westmore beauty brush niche?: 6 brands and 13 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in westmore beauty brush?: Top complaints mined from reviews: Coverage, Value For Money, Functionality-Overall. The return rate is 2.3%.
What does it cost to enter the westmore beauty brush niche?: Listings span $8.41–$97.87; the average listing price is $39.72 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.