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Westmore Beauty Brush

Westmore Beauty Brush shows demand growing +139.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

59
Worth a look

Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48

Market size 43Growth 96Conversion 96Competition 24Returns 69Price range 89Avg price 95Brand share 8Review moat 65Quality gap 52
This niche Category average · 10,978 niches

Is Westmore Beauty Brush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Westmore Beauty Brush is a $223K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 59/100.

Westmore Beauty Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +139.2% over the last 90 days and 13.9% of searches end in a purchase.

$223K

revenue / yr

Units sold / yr6K
Search volume / yr+139.2%40K
Conversion rate13.9%
Avg price$39.72

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 13
Top-5 product click share72%
Open market3%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement100%
New entrants (1y)4· 4 succeeded
Avg rating4.4★
Avg reviews917

Top Westmore Beauty Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

$0$22K$45K$67K$89K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

13

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • BABYSHEEP40%
  • Westmore Beauty29%
  • Hoostee11%
  • EOICCEOH11%
  • WendMart6%
  • Brvlsoc3%
  • Open — no brand owns it (0%)

Westmore Beauty Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR13.9%Products13Brands6Top 5 Brands97%OOS Rate0.0%Rating4.4★Reviews917Avg BSR#22
2K2KSpike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26

Top Westmore Beauty Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • blend and blur body brush14K/yr
  • westmore beauty brush14K/yr
  • westmore beauty body coverage perfector brush5K/yr
  • westmore brush4K/yr
  • westmore body brush3K/yr

What reviews say buyers love and hate about Westmore Beauty Brush

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Soft Feel17%

Its soft

Brush Quality10%

Quality brush

Quality-Overall9%

Looks like a fine product

Coverage8%

Buildable coverage

Ease Of Application6%

Easy to apply

What buyers complain about

57% of reviews
Coverage11%

Not full coverage

Value For Money10%

seems expensive

Functionality-Overall8%

Doesnt really work as described

Color6%

Too light in color

Advertised Vs Actual Product6%

definitely misleading

Westmore Beauty Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
30%
2Coverage
18%
3Advertised Vs Actual Product
12%
4Size-Overall
9%
5Functionality-Overall
8%

Common Westmore Beauty Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Westmore Beauty Brush 59/100 on Amazon United States — Worth a look. The niche generates $223K/yr across 13 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +139.2% over the last 90 days.
Westmore Beauty Brush buyers on Amazon United States complain most about Coverage, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 2.3%.