Is westman atelier contour stick profitable to sell on Amazon United States?

The niche generates $717K/yr across 56 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the westman atelier contour stick niche?

7 brands and 225 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in westman atelier contour stick?

Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 2.5%.

What does it cost to enter the westman atelier contour stick niche?

Listings span $6.55–$83.99; the average listing price is $36.35 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.

westman atelier contour stick

Worth a look

Shows a sweet-spot price point ($36.35 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Avg price

Incredible$36.35

avg listing price — sweet spot $15–$100

Price range

Great$6.55–$83.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$717K

$717K/yr · 1.2M searches

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,203.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, westman atelier contour stick is a $717K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

westman atelier contour stick market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: $909K–$1.1M; units × avg price
Conversion rate: 1.6%
Avg BSR: #497
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 1.8%
Avg brand age: 56 months
Avg seller age: 124 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

7 flat

Sellers

225

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

33%

Top 20: 66%

Open market

Milk Makeup62%
WESTMAN ATELIER15%
FENTY BEAUTY8%
Ogee8%
Anastasia Beverly Hills4%
BY MARIO3%
Open — no brand owns it (1 brand, 1%)

Demand

Weekly Amazon search volume, last 11 weeks — -3.7% search growth over the last 90 days.

Open Trend

Top westman atelier contour stick search terms

milk makeup709K/yr -16.4%1.4% conv.
westman atelier160K/yr +18.4%0.4% conv.
ogee face sticks68K/yr +34.2%5.0% conv.
fenty contour stick41K/yr -0.3%1.1% conv.
westman atelier contour stick32K/yr -5.0%1.0% conv.
milk cosmetics30K/yr +2.8%1.1% conv.
milk contour stick25K/yr -1.8%7.2% conv.
milk make up23K/yr +1.9%1.4% conv.
makeup by mario contour stick21K/yr -9.2%1.5% conv.
anastasia contour stick19K/yr +7.8%1.8% conv.

All search terms

Top westman atelier contour stick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milk Makeup Cooling Water Jelly Tint Long-Lasting Sheer Lip + Cheek Stain with Firming Vegan Collagen + Hydrating Aloe Transfer Proof Buildable Lip Tint + Blush Chill (Red) 0.17 oz

Milk Makeup$22.884.3★2,178 rev

Milk Makeup Sculpt Stick Cool-Toned Cream Contour Stick Adds Depth Dimension + Shape for Natural-Looking Shadows Hydrating Buildable Formula w/Thyme Extract Toasted (Fair to Light) 0.19 oz

Milk Makeup$22.354.0★1,059 rev

Milk Makeup Lip + Cheek Stick Buildable Cream Blush + Lip Color w/Hydrating Mango Butter + Avocado Oil for a Natural Flush Long-Lasting Multiuse Vegan Formula Werk (Dusty Rose) 0.21 oz

Milk Makeup$22.244.3★2,831 rev

Westman Atelier Baby Cheeks Blush Stick - Petal & Complimentary Sheet Masque

WESTMAN ATELIER$62.974.3★20 rev

Milk Makeup Mini Must-Haves Set Includes 12HR Hydrating Face Primer (.33oz) + 12HR Setting Spray for Gripping Makeup (1.69oz) and Multi-Use Cream Blush Stick + Lip Color in Werk (Dusty Rose 0.10oz)

Milk Makeup$29.034.4★36 rev

Newest

by launch date

Milk Makeup Bronzer Blush + Highlighter Full Size Trio Bronzer in Baked .19oz Cream Blush + Lip Color in Werk (Dusty Rose) .21oz + Highlighter Stick in Lit (Champagne) .21oz Hydrating Formulas

Milk Makeup$36.1450 rev

4mo ago

Milk Makeup Mini Must-Haves Set Includes 12HR Hydrating Face Primer (.33oz) + 12HR Setting Spray for Gripping Makeup (1.69oz) and Multi-Use Cream Blush Stick + Lip Color in Werk (Dusty Rose 0.10oz)

Milk Makeup$29.0336 rev

4mo ago

Milk Makeup Hydro Grip Gel Concealer with Hyaluronic Acid 12HR Hydrating Concealer + Complexion Stick for Buildable Coverage with Dewy Finish 7 Medium w/Neutral Undertones .1oz

Milk Makeup$28.24591 rev

5mo ago

Milk Makeup Cooling Water Jelly Shimmer Buildable Face + Body Highlighter Stick for Sheer Shimmery Glow Long-Lasting Hydrating Glitter Free Formula Boba (Violet Blue) 0.17oz

Milk Makeup$28.46107 rev

5mo ago

Westman Atelier Baby Cheeks Blush Stick Petite Trio Set Cream Formula in Petal Jam Chouchette Shades Multi-Use for Lips and Cheeks

WESTMAN ATELIER$69.927 rev

8mo ago

What buyers say about westman atelier contour stick

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Color great”

Suitability Combination Skin9%

“Great for sensitive skin”

Quality-Overall9%

“This is a high-quality set”

Soft Feel6%

“Goes on smoothly”

Moist/Dry4%

“Very hydrating”

Value For Money4%

“Great value”

Ease Of Use4%

“Goes on easy”

Ease Of Application4%

“Easy to apply”

Brightness/Shine/Glow4%

“Gives a beauty glow”

Coverage3%

“coverage is buildable where I need more coverage”

What buyers complain about

Color11%

“Wrong color”

Value For Money9%

“Too expensive”

Size-Overall7%

“The sizing is on the small size”

Smell6%

“Strong smell”

Moist/Dry5%

“is really dry”

Durability4%

“breaks”

Adhesion/Stickiness4%

“my face felt extremely sticky as well”

Quality-Overall3%

“However poor quality bottle”

Functionality-Overall2%

“the results were not as good”

Product Condition2%

“I received a used item”

Top return reasons

Color35%

Adhesion/Stickiness11%

Advertised Vs Actual Product8%

Size-Overall7%

Functionality-Overall6%

Defective Material/Parts5%

Product Condition5%

Moist/Dry3%

Value For Money3%

Smell3%

Common questions

Is westman atelier contour stick profitable to sell on Amazon United States?: The niche generates $717K/yr across 56 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the westman atelier contour stick niche?: 7 brands and 225 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in westman atelier contour stick?: Top complaints mined from reviews: Color, Value For Money, Size-Overall. The return rate is 2.5%.
What does it cost to enter the westman atelier contour stick niche?: Listings span $6.55–$83.99; the average listing price is $36.35 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.