Westman Atelier Contour Stick

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $717K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

1.6%

Market size, estimated

$717Ka year

Top search term

milk makeup709K searches a year

Listings sell for $36.35 on average, from $6.55 to $83.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $36.35 that is $18K to $27K a year per listing.

Average price

$36.35inside the $15 to $100 sweet spot

Price range

$6.55–$83.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

2.5%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #497 within Face. It carries 1,203 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

98%

Out of stock, average day

1.8%

Average rank

#497in Face

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,203per listing

Listings tracked

56

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

56 months