Is wellnature collagen face mask profitable to sell on Amazon United States?

The niche generates $21K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (37/100).

How competitive is the wellnature collagen face mask niche?

5 brands and 36 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wellnature collagen face mask?

Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.

When does demand for wellnature collagen face mask peak?

Demand peaks in May; the busiest month runs 42.7× the quietest.

What does it cost to enter the wellnature collagen face mask niche?

Listings span $16.12–$36.33; the average listing price is $28.74 (sweet spot $15–$100). The average incumbent carries 7,178 reviews — the moat a new listing must climb.

wellnature collagen face mask

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.74

avg listing price — sweet spot $15–$100

Price range

Incredible$16.12–$36.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad7,177.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Market size

Bad$21K

$21K/yr · 22K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, wellnature collagen face mask is a $21K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wellnature collagen face mask market data

Units sold / yr: 3K–3K; avg 750–1,000/product
Revenue / yr: $72K–$86K; units × avg price
Conversion rate: 3.2%
Avg BSR: #1,194
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.1%
Avg brand age: 40 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

IT'S GIVING GLASS SKIN61%
Wellnature16%
nutramd14%
BIODANCE5%
Zytriz3%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -9.9% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 42.7×

Open Trend

Top wellnature collagen face mask search terms

wellnature1K/yr +367.6%3.0% conv.
well nature1K/yr +335.8%4.0% conv.
its giving glass skin mask4K/yr -35.0%5.9% conv.
wellnature collagen face mask5K/yr -61.0%2.5% conv.
wellnature its giving glass skin mask2K/yr -19.9%4.9% conv.
well nature collagen mask3K/yr -62.8%7.1% conv.
well nature overnight deep collagen mask497/yr +20.0%0.0% conv.
well nature its giving glass skin mask5K/yr -82.2%7.3% conv.
wellnature collagen mask225/yr -22.2%0.0% conv.
well nature mask250/yr -56.3%0.0% conv.

All search terms

Top wellnature collagen face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WellNature Cyperus Rotundus Elixir Oil Unwanted Hair Removal Serum

IT'S GIVING GLASS SKIN$29.874.2★33 rev

WellNature Bio-Collagen Overnight Face Mask Hydrogel Sleeping Mask Deep Hydration Oligo Hyaluronic Acid Glass Skin Treatment Transparent Mask Skincare Gift Set Pack of 4

IT'S GIVING GLASS SKIN$36.334.3★26 rev

Wellnature The Original Overnight Real Deep Mask - Its Giving Glass Skin Hydrating Hydrogel Turns Transparent Sleep Mask Bio-Collagen Oligo-Hyaluronic Acid Skincare Gift Pack of 4

Wellnature$30.503.8★142 rev

WellNature Cyperus Root Elixir - For Hair Removal Moisturizing & SoothingCyperus Oil For Reducing Body Hair Growth for All Skin Types (1pc)

nutramd$29.953.5★8 rev

BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Face Mask Pore Minimizing Elasticity Plumping Travel Essentials & Self Care Gifts for Women Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE$16.124.5★42,854 rev

Newest

by launch date

Wellnature Cyperus Root Elixir Natural Hair Growth Inhibitor Oil with Cyperus Rotundus Slows Regrowth Deeply Moisturizes Gentle Body Care for Face Legs Arms 2 Fl Oz

Zytriz$29.653 rev

2mo ago

WellNature Cyperus Root Elixir - For Hair Removal Moisturizing & SoothingCyperus Oil For Reducing Body Hair Growth for All Skin Types (1pc)

nutramd$29.958 rev

2mo ago

WellNature Cyperus Rotundus Elixir Oil Unwanted Hair Removal Serum

IT'S GIVING GLASS SKIN$29.8733 rev

3mo ago

WellNature Bio-Collagen Overnight Face Mask Hydrogel Sleeping Mask Deep Hydration Oligo Hyaluronic Acid Glass Skin Treatment Transparent Mask Skincare Gift Set Pack of 4

IT'S GIVING GLASS SKIN$36.3326 rev

8mo ago

Wellnature The Original Overnight Real Deep Mask - Its Giving Glass Skin Hydrating Hydrogel Turns Transparent Sleep Mask Bio-Collagen Oligo-Hyaluronic Acid Skincare Gift Pack of 4

Wellnature$30.50142 rev

1y ago

What buyers say about wellnature collagen face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Super hydrating”

Suitability Combination Skin12%

“Good for my sensitive skin”

Soft Feel12%

“Feels really good”

Quality-Overall8%

“Nice product with great results”

Suitability Dry Skin7%

“It definitely works extremely well for dry skin”

Brightness/Shine/Glow7%

“Glowing Skin”

Value For Money4%

“Great value”

Advertised Vs Actual Product3%

“As described”

Ease Of Use3%

“Ease of use”

Ease Of Application2%

“Good With Careful Application”

What buyers complain about

Allergies10%

“Severe allergic reaction”

Durability10%

“breaks apart”

Value For Money7%

“Expensive”

Ease Of Use6%

“making it hard to use”

Quality-Overall5%

“Not quality”

Adhesion/Stickiness4%

“wouldnt stick”

Grip4%

“it slips off”

Moist/Dry3%

“Dry”

Skin Health3%

“Irritated my skin”

Functionality-Overall3%

“doesn't show any results”

Top return reasons

Value For Money19%

Functionality-Overall13%

Advertised Vs Actual Product11%

Moist/Dry5%

Size-Overall5%

Adhesion/Stickiness5%

Defective Material/Parts5%

Durability5%

Skin Health4%

Suitability Humid Weather2%

Common questions

Is wellnature collagen face mask profitable to sell on Amazon United States?: The niche generates $21K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (37/100).
How competitive is the wellnature collagen face mask niche?: 5 brands and 36 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wellnature collagen face mask?: Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.7%.
When does demand for wellnature collagen face mask peak?: Demand peaks in May; the busiest month runs 42.7× the quietest.
What does it cost to enter the wellnature collagen face mask niche?: Listings span $16.12–$36.33; the average listing price is $28.74 (sweet spot $15–$100). The average incumbent carries 7,178 reviews — the moat a new listing must climb.