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Wellnature Collagen Face Mask

Fail

The top 5 brands take 100% of clicks, so Wellnature Collagen Face Mask is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$21K/yr22K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
97%top-5 click share · 5 brands · 36 sellers

Flapen Score

Wellnature Collagen Face Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Wellnature Collagen Face Mask is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wellnature Collagen Face Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Wellnature Collagen Face Mask 22K times last year and spent an estimated $21K. All 5 brands take every click. Demand peaks in May. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
3.2%
Market size, estimated
$21Ka year
Peak month
May42.7× the quietest month
Top search term
wellnature1K searches a year

02 · Price

A sale here is worth $28.74.

Listings sell for $28.74 on average, from $16.12 to $36.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 750 to 1,000 of them. At $28.74 that is $22K to $29K a year per listing.

Average price
$28.74inside the $15 to $100 sweet spot
Price range
$16.12–$36.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$29K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,194 within Masks. It carries 7,178 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,194in Masks
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
7,178per listing
Listings tracked
6

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wellnature Collagen Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 216%
  • Brand 314%
  • Brand 45%
  • Brand 53%

Demand

Wellnature Collagen Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 42.7×

Search terms

Top Wellnature Collagen Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wellnature1K/yr
  • well nature1K/yr
  • its giving glass skin mask4K/yr
  • wellnature collagen face mask5K/yr
  • wellnature its giving glass skin mask2K/yr
  • well nature collagen mask3K/yr
  • well nature overnight deep collagen mask497/yr
  • well nature its giving glass skin mask5K/yr
  • wellnature collagen mask225/yr
  • well nature mask250/yr

Reviews and returns

What reviews say buyers love and hate about Wellnature Collagen Face Mask

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
10%of negative reviews mention “Allergies”
0.7%of orders come back
“Severe allergic reaction”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wellnature Collagen Face Mask questions

Answered from the same tracked data.