Wella Ultimate Repair

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

351K

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

7.8%

Market size, estimated

$1.0Ma year

Peak month

July1.7× the quietest month

Top search term

wella ultimate repair326K searches a year

Listings sell for $37.17 on average, from $20.86 to $94.10. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $37.17 that is $74K to $93K a year per listing.

Average price

$37.17inside the $15 to $100 sweet spot

Price range

$20.86–$94.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$74K–$93K

Returns

1.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #563 within Conditioners. It carries 1,554 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#563in Conditioners

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,554per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months