Wella Ultimate Repair
Wella Ultimate Repair shows a sweet-spot price point ($37.17 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Is Wella Ultimate Repair profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Wella Ultimate Repair is a $1.0M/yr Amazon United States market (351K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Jul. Verdict: Worth a look — 50/100.
Wella Ultimate Repair: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -3.0% over the last 90 days and 7.8% of searches end in a purchase.
$1.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Wella Ultimate Repair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue for Damaged Hair | Luxury Leave-In Treatment | Long-Lasting Repair & Protection | For All Hair Types | 1 Fl Oz - Packaging May Vary
- Price
- $27.66
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 3y ago
Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment for Damaged Hair | Thermal UV Protection | Repairs & Smoothens | For All Hair Types | 4.7 Fl Oz
- Price
- $30.16
- Rating
- 4.5/5
- Reviews
- 1,206
- Age
- 2y ago
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue for Damaged Hair | Luxury Leave-In Treatment | Long-Lasting Repair & Protection | For All Hair Types | 3.2 Fl Oz - Packaging May Vary
- Price
- $54.39
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 3y ago
Wella Professionals ULTIMATE REPAIR Mask for Damage Hair | Deeply Nourishing | Strengthens & Smooths | 5 Fl Oz - Packaging May Vary
- Price
- $30.52
- Rating
- 4.7/5
- Reviews
- 809
- Age
- 2y ago
Wella Professionals ULTIMATE REPAIR Shampoo for Damaged Hair | Replenishes and Repairs | 8.4 Fl Oz - Packaging May Vary
- Price
- $30.54
- Rating
- 4.5/5
- Reviews
- 1,216
- Age
- 3y ago
Trending
90-day click momentum
Wella Professionals Ultimate Repair Hair Heroes Kit
- Price
- $43.51
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 4mo ago
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue for Damaged Hair | Luxury Leave-In Treatment | Long-Lasting Repair & Protection | For All Hair Types | 185ml | 6.2 Fl Oz
- Price
- $94.10
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 1y ago
Wella Professionals ULTIMATE REPAIR 5-in-1 Protective Leave-In Treatment for Damaged Hair | Repairs Smoothens Frizz UV & Heat Protectant | For All Hair Types | 3.2 Fl Oz
- Price
- $25.75
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 12mo ago
Wella Professionals ULTIMATE REPAIR Conditioner for Damaged Hair | Deeply Nourishing | Replenishes & Repairs | 6.7 Fl Oz - Packaging May Vary
- Price
- $30.49
- Rating
- 4.4/5
- Reviews
- 1,317
- Age
- 3y ago
Wella Professionals ULTIMATE REPAIR Mask for Damage Hair | Deeply Nourishing | Strengthens & Smooths | 5 Fl Oz - Packaging May Vary
- Price
- $30.52
- Rating
- 4.7/5
- Reviews
- 809
- Age
- 2y ago
Newest
by launch dateWella Professionals Ultimate Repair Hair Heroes Kit
- Price
- $43.51
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 4mo ago
Wella Professionals ULTIMATE REPAIR 5-in-1 Protective Leave-In Treatment for Damaged Hair | Repairs Smoothens Frizz UV & Heat Protectant | For All Hair Types | 3.2 Fl Oz
- Price
- $25.75
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 12mo ago
Wella Professionals ULTIMATE REPAIR Miracle Hair Rescue for Damaged Hair | Luxury Leave-In Treatment | Long-Lasting Repair & Protection | For All Hair Types | 185ml | 6.2 Fl Oz
- Price
- $94.10
- Rating
- 4.4/5
- Reviews
- 2,494
- Age
- 1y ago
Wella Professionals ULTIMATE REPAIR Night Hair Serum | Protection Against Night Stressors for All Hair Types | 1 Fl Oz - Packaging May Vary
- Price
- $20.88
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 1y ago
Wella Professionals ULTIMATE REPAIR Protective Leave-In Treatment for Damaged Hair | Thermal UV Protection | Repairs & Smoothens | For All Hair Types | 4.7 Fl Oz
- Price
- $30.16
- Rating
- 4.5/5
- Reviews
- 1,206
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Wella Professionals100%
Wella Ultimate Repair demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Jul · busiest ÷ quietest = 1.7×
Top Wella Ultimate Repair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wella ultimate repair326K/yr
- wella repair12K/yr
- wella ultimate repair miracle hair rescue5K/yr
- wella hair repair3K/yr
- wella ultimate repair spray3K/yr
- wella repair spray2K/yr
What reviews say buyers love and hate about Wella Ultimate Repair
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“My hair feels super soft”
“The light floral scent is very pleasant”
“Great product”
“Worth the $$$”
“styling takes less effort”
What buyers complain about
65% of reviews“Not worth the price”
“Damage hair”
“Mine ran out very quickly”
“Smaller than expected”
“It's not a pleasant or unpleasant scent”
Wella Ultimate Repair return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wella Ultimate Repair questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
