Wella Toner T18

Shoppers searched for this 451K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months

451K

Growth, 90 days vs prior 90

+12.3%

Conversion, latest week

8.3%

Market size, estimated

$331Ka year

Peak month

May1.8× the quietest month

Top search term

t18 wella toner73K searches a year

Listings sell for $8.81 on average, from $7.52 to $10.66. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 10,000 to 12,500 of them. At $8.81 that is $88K to $110K a year per listing.

Average price

$8.81under the $15 to $100 sweet spot

Price range

$7.52–$10.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

10,000–12,500

Revenue per listing a year

$88K–$110K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Hair Coloring Products. It carries 13,381 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#71in Hair Coloring Products

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

13,381per listing

Listings tracked

6

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months