Is wella toner t18 profitable to sell on Amazon United States?

The niche generates $331K/yr across 6 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Skip it (39/100).

How competitive is the wella toner t18 niche?

2 brands and 7 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in wella toner t18?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.2%.

When does demand for wella toner t18 peak?

Demand peaks in Apr–May–Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the wella toner t18 niche?

Listings span $7.52–$10.66; the average listing price is $8.81 (sweet spot $15–$100). The average incumbent carries 13,381 reviews — the moat a new listing must climb.

wella toner t18

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$331K

$331K/yr · 451K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.3%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.81

avg listing price — sweet spot $15–$100

Review moat

Bad13,381.33

avg incumbent reviews — the moat a new listing must climb

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.52–$10.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, wella toner t18 is a $331K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 39/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

wella toner t18 market data

Units sold / yr: 40K–50K; avg 10,000–12,500/product
Revenue / yr: $352K–$441K; units × avg price
Conversion rate: 8.3%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

COLORCHARM97%
ion3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.8×

Open Trend

Top wella toner t18 search terms

t18 wella toner73K/yr +6.8%11.1% conv.
wella t1859K/yr +15.1%8.9% conv.
t14 wella toner40K/yr +19.3%10.4% conv.
wella t1432K/yr +18.5%10.2% conv.
wella t18 toner29K/yr +0.5%8.5% conv.
t1422K/yr +24.6%2.6% conv.
t18 toner22K/yr +16.3%7.4% conv.
t1822K/yr +8.1%8.2% conv.
wella toner t1822K/yr -11.2%6.7% conv.
wella t14 toner20K/yr -1.9%9.6% conv.

All search terms

Top wella toner t18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COLORCHARM$7.524.6★24,054 rev

COLORCHARM$7.564.6★24,054 rev

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T16 Polar Ice | 2 oz

COLORCHARM$9.684.3★3,197 rev

Ion Permanent Brights Creme Toner Icy White Vegan Cruelty Free PPD Free 100% Gray Coverage Long Lasting Fade Resistant Color 2.05 oz

ion$10.664.3★1,732 rev

COLORCHARM$7.914.6★24,054 rev

Newest

by launch date

COLORCHARM$7.9124,054 rev

2y ago

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T16 Polar Ice | 2 oz

COLORCHARM$9.683,197 rev

3y ago

COLORCHARM Permanent Cream Toner | Neutralize Brass | Free of Animal-Derived Ingredients Parabens & Gluten Free | T12 Silver Mist | 2 oz

COLORCHARM$9.563,197 rev

3y ago

Ion Permanent Brights Creme Toner Icy White Vegan Cruelty Free PPD Free 100% Gray Coverage Long Lasting Fade Resistant Color 2.05 oz

ion$10.661,732 rev

8y ago

COLORCHARM$7.5224,054 rev

8y ago

What buyers say about wella toner t18

What buyers praise and complain about, mined from review topics.

What buyers love

Color42%

“Perfect color platinum gorgeous hair”

Suitability Colored Hair13%

“Toned my hair to a great shade of white”

Advertised Vs Actual Product9%

“Exactly what I was looking for”

Quality-Overall9%

“Truly wonderful product its literally magic”

Value For Money6%

“Good price”

Ease Of Use5%

“easy to use”

Instructions/User Manual/Troubleshooting3%

“Follow instructions”

Suitability Curly Hair2%

“Very good for blonde wigs”

Soft Feel2%

“It is very gentle on hair”

Suitability Straight Hair2%

“Wonderful for your hair”

What buyers complain about

Color38%

“it was too yellow”

Functionality-Overall17%

“Ineffective”

Suitability Colored Hair12%

“Left on for 15 minutes and my hair was purple and gray”

Advertised Vs Actual Product5%

“Different results”

Size-Overall4%

“Need a bigger size”

Smell3%

“Super easy to use kind of stinky”

Color Fading/Discoloration3%

“I bleached to a 9/10 which left me at a bright yellow that you normally see when bleaching”

Hair Related3%

“botched hair color at salon”

Suitability Short Hair2%

“so it didnt really do anything for my hair so theres nothing I can show for photos”

Heating2%

“I think it would have taken more of the warmth out if I would have used 10volume like the directions say”

Top return reasons

Color48%

Advertised Vs Actual Product13%

Functionality-Overall13%

Suitability Colored Hair4%

Value For Money3%

Defective Material/Parts3%

Product Condition3%

Weight Light2%